A data profile of the people who buy, follow and care about Hellraiser in United States — modelled from more than twelve digital signal sources. Hellraiser has an estimated audience of 2,069,038 people in United States.
The average Hellraiser fan in United States is 36.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mixed drink, Alien (franchise), Graphic novel, with strongest over-indexing on Mixed drink (20× the country average).
Demographically, the Hellraiser audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hellraiser fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.
The key figures that characterise the Hellraiser profile in United States.
39.2% are female, 60.8% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 36.2 |
| Estimated audience size | 2,069,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 10% |
Where the Hellraiser audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.22× | |
| 02 | Kentucky | ~20K | 1.20× | |
| 03 | West Virginia | ~6K | 1.19× | |
| 04 | Oklahoma | ~20K | 1.18× | |
| 05 | New Mexico | ~7K | 1.18× | |
| 06 | Arizona | ~30K | 1.12× | |
| 07 | Washington | ~30K | 1.11× | |
| 08 | Alaska | ~3K | 1.10× | |
| 09 | Indiana | ~20K | 1.09× | |
| 10 | Ohio | ~40K | 1.08× | |
| 11 | Nevada | ~10K | 1.08× | |
| 12 | Texas | ~100K | 1.07× | |
| 13 | Missouri | ~20K | 1.07× | |
| 14 | Colorado | ~20K | 1.07× | |
| 15 | Utah | ~10K | 1.06× | |
| 16 | Kansas | ~10K | 1.06× | |
| 17 | Tennessee | ~20K | 1.05× | |
| 18 | Arkansas | ~10K | 1.05× | |
| 19 | Michigan | ~30K | 1.04× | |
| 20 | California | ~100K | 1.03× | |
| 21 | Pennsylvania | ~40K | 1.03× | |
| 22 | Alabama | ~20K | 1.03× | |
| 23 | Idaho | ~6K | 1.03× | |
| 24 | Illinois | ~40K | 1.02× | |
| 25 | Louisiana | ~20K | 1.01× | |
| 26 | North Dakota | ~2K | 1.01× | |
| 27 | New Hampshire | ~5K | 0.99× | |
| 28 | Maine | ~4K | 0.99× | |
| 29 | Florida | ~80K | 0.98× | |
| 30 | Georgia | ~40K | 0.98× | |
| 31 | Nebraska | ~6K | 0.98× | |
| 32 | Rhode Island | ~4K | 0.98× | |
| 33 | North Carolina | ~30K | 0.97× | |
| 34 | Iowa | ~9K | 0.96× | |
| 35 | Wisconsin | ~20K | 0.95× | |
| 36 | Mississippi | ~9K | 0.95× | |
| 37 | Montana | ~3K | 0.95× | |
| 38 | Minnesota | ~20K | 0.94× | |
| 39 | South Dakota | ~2K | 0.92× | |
| 40 | New York | ~60K | 0.91× | |
| 41 | Virginia | ~30K | 0.91× | |
| 42 | South Carolina | ~20K | 0.91× | |
| 43 | Connecticut | ~10K | 0.91× | |
| 44 | Vermont | ~2K | 0.91× | |
| 45 | Massachusetts | ~20K | 0.89× | |
| 46 | Maryland | ~20K | 0.86× | |
| 47 | Delaware | ~3K | 0.85× | |
| 48 | New Jersey | ~20K | 0.83× | |
| 49 | Washington, District of Columbia | ~3K | 0.77× | |
| 50 | Hawaii | ~4K | 0.70× |
The strongest cross-interests of the Hellraiser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alien (franchise) | Movies & TV | 33.30× | ||
| 02 | Humanoid robot | Technology & Electronics | 22.38× | ||
| 03 | Mixed drink | Food & Beverages | 20.00× | ||
| 04 | Judas Priest | Music & Radio | 20.00× | ||
| 05 | Six Feet Under (TV series) | Movies & TV | 20.00× | ||
| 06 | Berlin Wall | Travel & Leisure | 11.00× | ||
| 07 | Graphic novel | Literature | 9.00× | ||
| 08 | Stephen King | Literature | 8.96× | ||
| 09 | Monsters | Movies & TV | 8.25× | ||
| 10 | Goth subculture | Fashion & Accessoires | 6.96× | ||
| 11 | Brittany Snow | Movies & TV | 6.55× | ||
| 12 | Rotten Tomatoes | Movies & TV | 6.48× | ||
| 13 | AMC (TV channel) | Movies & TV | 5.76× | ||
| 14 | Roku | Movies & TV | 5.75× | ||
| 15 | Psychological thriller | Literature | 5.11× | ||
| 16 | Anne Hathaway | Movies & TV | 4.67× | ||
| 17 | Horror movies | Movies & TV | 3.18× | ||
| 18 | Burger King | Food & Beverages | 2.50× | ||
| 19 | Internet & Social Media | 2.39× | |||
| 20 | Superman | Movies & TV | 2.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.60× | |
| Mindfulness | BALANCE | 1.50× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.59× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Sustainability | BALANCE | 0.70× |
Hellraiser has an estimated audience of 2,069,038 people in United States, concentrated in California and Texas.
39.2% of Hellraiser fans are female, 60.8% are male, with an average age of 36.2 years.
Hellraiser fans show strongest brand affinity for Mixed drink (20×), Alien (franchise) (33.3×), and Graphic novel (9×) over the country average.
Hellraiser fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Hellraiser itself, the audience over-indexes on Alien (franchise) (33.3×), Graphic novel (9×), Superman (2.33×), and Berlin Wall (11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hellraiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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