A data profile of the people who buy, follow and care about Leatherface in United States — modelled from more than twelve digital signal sources. Leatherface has an estimated audience of 995,794 people in United States.
The average Leatherface fan in United States is 33.4 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, New York.
Top brand affinities include Mixed drink, Beetlejuice, 24 (TV series), with strongest over-indexing on Mixed drink (20× the country average).
Demographically, the Leatherface audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.
The typical Leatherface fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.
The key figures that characterise the Leatherface profile in United States.
40.6% are female, 59.4% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 33.4 |
| Estimated audience size | 995,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 6% |
Where the Leatherface audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~20K | 1.40× | |
| 02 | New Mexico | ~7K | 1.38× | |
| 03 | West Virginia | ~6K | 1.38× | |
| 04 | Texas | ~100K | 1.31× | |
| 05 | Oklahoma | ~10K | 1.28× | |
| 06 | Indiana | ~20K | 1.21× | |
| 07 | Nevada | ~10K | 1.19× | |
| 08 | Arkansas | ~10K | 1.17× | |
| 09 | Alabama | ~20K | 1.15× | |
| 10 | Louisiana | ~10K | 1.13× | |
| 11 | Mississippi | ~9K | 1.11× | |
| 12 | Ohio | ~30K | 1.08× | |
| 13 | North Carolina | ~30K | 1.07× | |
| 14 | Utah | ~10K | 1.07× | |
| 15 | Tennessee | ~20K | 1.06× | |
| 16 | Kansas | ~8K | 1.05× | |
| 17 | Pennsylvania | ~40K | 1.04× | |
| 18 | Georgia | ~30K | 1.03× | |
| 19 | South Carolina | ~20K | 1.01× | |
| 20 | Nebraska | ~5K | 1.00× | |
| 21 | Michigan | ~30K | 0.99× | |
| 22 | Missouri | ~20K | 0.99× | |
| 23 | Rhode Island | ~3K | 0.97× | |
| 24 | Iowa | ~8K | 0.96× | |
| 25 | North Dakota | ~2K | 0.96× | |
| 26 | Virginia | ~20K | 0.94× | |
| 27 | Idaho | ~5K | 0.94× | |
| 28 | Wyoming | ~1K | 0.91× | |
| 29 | Washington | ~20K | 0.90× | |
| 30 | Colorado | ~10K | 0.90× | |
| 31 | Maine | ~3K | 0.90× | |
| 32 | South Dakota | ~2K | 0.90× | |
| 33 | Florida | ~60K | 0.89× | |
| 34 | Wisconsin | ~10K | 0.89× | |
| 35 | Connecticut | ~9K | 0.89× | |
| 36 | New Jersey | ~20K | 0.87× | |
| 37 | New York | ~50K | 0.86× | |
| 38 | Oregon | ~10K | 0.86× | |
| 39 | New Hampshire | ~3K | 0.85× | |
| 40 | Maryland | ~10K | 0.84× | |
| 41 | Vermont | ~1K | 0.82× | |
| 42 | Massachusetts | ~20K | 0.79× | |
| 43 | Hawaii | ~3K | 0.72× | |
| 44 | Washington, District of Columbia | ~2K | 0.62× |
The strongest cross-interests of the Leatherface audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 20.00× | ||
| 02 | Six Feet Under (TV series) | Movies & TV | 20.00× | ||
| 03 | 24 (TV series) | Movies & TV | 18.94× | ||
| 04 | The Strangers (2008 film) | Movies & TV | 13.22× | ||
| 05 | Berlin Wall | Travel & Leisure | 11.17× | ||
| 06 | Hulk Hogan | Sports | 10.84× | ||
| 07 | Stephen King | Literature | 7.50× | ||
| 08 | Goth subculture | Fashion & Accessoires | 7.29× | ||
| 09 | Beetlejuice | Movies & TV | 6.32× | ||
| 10 | Rotten Tomatoes | Movies & TV | 5.28× | ||
| 11 | Chuck Norris | Movies & TV | 4.54× | ||
| 12 | Horror movies | Movies & TV | 3.07× | ||
| 13 | Britney Spears | Music & Radio | 3.00× | ||
| 14 | GameStop | Games | 2.96× | ||
| 15 | Burger King | Food & Beverages | 2.92× | ||
| 16 | Etsy | Fashion & Accessoires | 2.45× | ||
| 17 | Internet & Social Media | 2.30× | |||
| 18 | Superman | Movies & TV | 2.06× | ||
| 19 | EBay | Shopping | 1.95× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.43× | |
| Extroversion | THRILL | 1.54× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.69× | |
| Family Orientation | CONSERVATISM | 0.71× |
Leatherface has an estimated audience of 995,794 people in United States, concentrated in Texas and Florida.
40.6% of Leatherface fans are female, 59.4% are male, with an average age of 33.4 years.
Leatherface fans show strongest brand affinity for Mixed drink (20×), Beetlejuice (6.32×), and 24 (TV series) (18.94×) over the country average.
Leatherface fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Leatherface itself, the audience over-indexes on Beetlejuice (6.32×), 24 (TV series) (18.94×), Berlin Wall (11.17×), and Chuck Norris (4.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Leatherface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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