Rascasse Audience Intelligence

Beloved Audience in United States

A data profile of the people who buy, follow and care about Beloved in United States — modelled from more than twelve digital signal sources. Beloved has an estimated audience of 1,018,756 people in United States.

#56among Punk in United States#5192among Person in United States#3012in Music & Radio

The average Beloved fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, August Burns Red, Goth subculture, with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Beloved audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beloved fan in United States is more male, around 29.1 years old, with strong Mindfulness tendencies and a notable affinity for Mixed drink.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beloved profile in United States.

Audience size
1M
in United States
Gender
31.9%♀
68.1% male
Age
29.1
average years
Country rank
#23378
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beloved fans

31.9% are female, 68.1% are male, average age 29.1.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Beloved audience in United States
MetricValue
Female31.9%
Male68.1%
Average age29.1
Estimated audience size1,018,756
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Beloved audience in United States
Age bracketShare%
16-1928%
20-2951%
30-3915%
40-495%
50+1%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Beloved audience comes from United States.

Worldwide audience distribution share by country for Beloved
CountryShare
United States53.3%
Japan11.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beloved audience in United States is strongest.

Fig. 05

Top regions by affinity

Beloved fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.44×
02Mississippi~7K1.42×
03Louisiana~10K1.36×
04Nevada~8K1.35×
05Georgia~30K1.34×
06Maryland~10K1.27×
07Alabama~10K1.25×
08North Carolina~20K1.21×
09South Carolina~10K1.15×
10Virginia~20K1.12×
11Illinois~20K1.11×
12Connecticut~7K1.11×
13Arkansas~6K1.10×
14California~80K1.09×
15New York~40K1.08×
16Tennessee~10K1.07×
17Massachusetts~10K1.06×
18Vermont~1K1.05×
19New Jersey~20K1.04×
20Delaware~2K1.04×
21Michigan~20K1.01×
22Oregon~7K1.01×
23Missouri~10K1.00×
24Texas~50K0.99×
25Pennsylvania~20K0.99×
26Indiana~10K0.98×
27Ohio~20K0.97×
28Oklahoma~7K0.97×
29Hawaii~3K0.97×
30Rhode Island~2K0.97×
31Kansas~5K0.96×
32Maine~2K0.94×
33Alaska~1K0.94×
34Washington~10K0.93×
35Minnesota~9K0.93×
36Kentucky~7K0.93×
37Florida~40K0.91×
38Colorado~9K0.91×
39Wisconsin~9K0.91×
40New Mexico~3K0.88×
41Montana~2K0.87×
42New Hampshire~2K0.86×
43Arizona~10K0.83×
44Nebraska~3K0.83×
45West Virginia~2K0.81×
46Utah~5K0.80×
47Iowa~4K0.80×
48South Dakota~1K0.80×
49North Dakota~1K0.80×
50Idaho~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Beloved, United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beloved audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beloved audience
#·InterestCategoryAffinity×
01August Burns RedMusic & Radio68.10×
02Mixed drinkFood & Beverages20.00×
03Judas PriestMusic & Radio20.00×
04Six Feet Under (TV series)Movies & TV20.00×
05BucketheadMusic & Radio19.98×
06DeftonesMusic & Radio18.29×
07Three Days GraceMusic & Radio17.20×
08System of a DownMusic & Radio15.54×
09Chester BenningtonMusic & Radio13.14×
10Slipknot (band)Music & Radio13.12×
11Limp BizkitMusic & Radio11.93×
12Goth subcultureFashion & Accessoires10.73×
13Death metalMusic & Radio10.10×
14Thrash metalMusic & Radio9.10×
15Ozzy OsbourneMusic & Radio8.33×
16Brittany SnowMovies & TV7.96×
17Motorcycle helmetCars & Mobility5.89×
18PokémonGames3.58×
19TicketmasterTravel & Leisure3.56×
20Pizza HutFood & Beverages2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beloved audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beloved audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.15×
Convenience OrientationPREMIUM1.61×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beloved audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Quality AwarenessPREMIUM0.73×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beloved have in United States?

Beloved has an estimated audience of 1,018,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beloved fans?

31.9% of Beloved fans are female, 68.1% are male, with an average age of 29.1 years.

03

Which brands do Beloved fans like most?

Beloved fans show strongest brand affinity for Mixed drink (20×), August Burns Red (68.1×), and Goth subculture (10.73×) over the country average.

04

Where do Beloved fans live in United States?

Beloved fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Beloved fans also like?

Beyond Beloved itself, the audience over-indexes on August Burns Red (68.1×), Goth subculture (10.73×), Deftones (18.29×), and Ozzy Osbourne (8.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beloved. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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