Beloved Audience in United States
Beloved has an estimated audience of 577,588 people in United States. 43.4% are female, 56.6% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Dog breed, Home construction, Gloria, Mathcore.
The average Beloved fan in United States is 28.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Dog breed, Home construction, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Beloved audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Beloved fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 28.8 |
| Estimated audience size | 577,588 |
Audience persona
The typical Beloved fan in United States is more male, around 28.8 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 69,946 | 1.1× |
| Texas | 52,195 | 1.05× |
| Florida | 37,892 | 0.97× |
| New York | 36,159 | 1.12× |
| Georgia | 25,853 | 1.45× |
| Illinois | 22,692 | 1.18× |
| North Carolina | 22,437 | 1.29× |
| Pennsylvania | 19,680 | 1.01× |
| Ohio | 17,401 | 0.98× |
| Michigan | 16,471 | 1.09× |
| Virginia | 16,384 | 1.16× |
| New Jersey | 15,230 | 1.04× |
| Tennessee | 13,310 | 1.15× |
| Maryland | 12,938 | 1.3× |
| Massachusetts | 11,989 | 1.05× |
| Alabama | 10,785 | 1.34× |
| South Carolina | 10,749 | 1.24× |
| Louisiana | 10,557 | 1.42× |
| Indiana | 10,432 | 0.99× |
| Washington | 10,241 | 0.88× |
| Arizona | 9,974 | 0.85× |
| Missouri | 9,536 | 1.02× |
| Colorado | 8,397 | 0.92× |
| Wisconsin | 7,674 | 0.88× |
| Minnesota | 7,672 | 0.93× |
| Mississippi | 7,229 | 1.52× |
| Kentucky | 6,826 | 0.94× |
| Oregon | 6,557 | 0.99× |
| Connecticut | 6,375 | 1.1× |
| Oklahoma | 6,339 | 0.99× |
| Nevada | 5,841 | 1.05× |
| Arkansas | 5,453 | 1.15× |
| Kansas | 4,127 | 0.91× |
| Utah | 4,118 | 0.8× |
| Iowa | 3,771 | 0.79× |
| Washington, District of Columbia | 2,590 | 1.49× |
| New Mexico | 2,301 | 0.79× |
| Hawaii | 2,294 | 0.92× |
| Nebraska | 2,251 | 0.78× |
| Idaho | 1,981 | 0.68× |
| West Virginia | 1,967 | 0.73× |
| Maine | 1,820 | 0.88× |
| New Hampshire | 1,731 | 0.76× |
| Rhode Island | 1,689 | 0.92× |
| Delaware | 1,623 | 1.02× |
| Montana | 1,286 | 0.8× |
| Alaska | 1,020 | 0.83× |
| Vermont | 983 | 0.97× |
| South Dakota | 821 | 0.61× |
| North Dakota | 706 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Dog breed | 6.81× | Pets & Animals |
| Home construction | 3.4× | Home & Garden |
| Gloria | 20× | Music & Radio |
| Mathcore | 17.5× | Music & Radio |
| Monmouth County, New Jersey | 20× | Travel & Leisure |
| Winemaking | 8.19× | Food & Beverages |
| Google Home | 11.64× | Technology & Electronics |
| Alaska | 2.27× | Travel & Leisure |
| Nebraska | 3.21× | Travel & Leisure |
| Israel | 2.42× | Travel & Leisure |
| Minnesota | 1.84× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| 3D printing | 2.45× | Technology & Electronics |
| Elsword | 14.62× | Games |
| Gift registry | 11.48× | Kids & Family |
| Edelman (firm) | 19.42× | Business & Career |
| Home staging | 3.99× | Home & Garden |
| Eurail | 16.57× | Cars & Mobility |
| Sinaloa | 2.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.75 |
| Mindfulness | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.53 |
| Social Media Usage | JOY | 1.2 |
| Urban Lifestyle | OPEN | 1.13 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.2% |
| Japan | 15.3% |
| India | 6.6% |
See Beloved audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
Frequently asked questions
How many fans does Beloved have in United States?
Beloved has an estimated audience of 577,588 people in United States, concentrated in California and Texas.
What is the gender split and age of Beloved fans?
43.4% of Beloved fans are female, 56.6% are male, with an average age of 28.8 years.
Which brands do Beloved fans like most?
Beloved fans show strongest brand affinity for Keene, New Hampshire (675×), Dog breed (6.81×), and Home construction (3.4×) over the country average.
Where do Beloved fans live in United States?
Beloved fans in United States are most concentrated in California (reach 69,946), Texas (reach 52,195), and Florida (reach 37,892). These three regions account for the largest share of the active audience.
What other brands do Beloved fans also like?
Beyond Beloved itself, the audience over-indexes on Dog breed (6.81×), Home construction (3.4×), Gloria (20×), and Mathcore (17.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beloved. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.