Rascasse Audience Intelligence

Cthulhu Audience in United States

A data profile of the people who buy, follow and care about Cthulhu in United States — modelled from more than twelve digital signal sources. Cthulhu has an estimated audience of 979,555 people in United States.

#131among Fictional Character in United States#495in Literature

The average Cthulhu fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, International education, Diane Keaton, with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Cthulhu audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cthulhu fan in United States is more male, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Mixed drink.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cthulhu profile in United States.

Audience size
980K
in United States
Gender
32.0%♀
68.0% male
Age
34.4
average years
Country rank
#24007
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cthulhu fans

32.0% are female, 68.0% are male, average age 34.4.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Cthulhu audience in United States
MetricValue
Female32.0%
Male68.0%
Average age34.4
Estimated audience size979,555
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Cthulhu audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3922%
40-4917%
50+8%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Cthulhu audience comes from United States.

Worldwide audience distribution share by country for Cthulhu
CountryShare
United States45.6%
United Kingdom4.7%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cthulhu audience in United States is strongest.

Fig. 05

Top regions by affinity

Cthulhu fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.44×
02Oregon~10K1.30×
03Alaska~3K1.29×
04Washington~20K1.24×
05Idaho~6K1.21×
06Oklahoma~10K1.18×
07West Virginia~5K1.17×
08Kentucky~10K1.14×
09New Mexico~6K1.13×
10Colorado~20K1.11×
11Maine~4K1.11×
12Montana~3K1.09×
13Missouri~20K1.08×
14Rhode Island~3K1.08×
15Arkansas~9K1.07×
16Arizona~20K1.05×
17Indiana~20K1.04×
18Kansas~8K1.04×
19New Hampshire~4K1.04×
20Tennessee~20K1.02×
21Nevada~10K1.01×
22Ohio~30K1.00×
23Texas~80K0.99×
24Vermont~2K0.99×
25North Carolina~30K0.97×
26Virginia~20K0.97×
27Michigan~20K0.96×
28Alabama~10K0.96×
29Pennsylvania~30K0.95×
30Nebraska~5K0.95×
31Hawaii~4K0.95×
32North Dakota~2K0.94×
33California~100K0.93×
34Louisiana~10K0.93×
35Iowa~7K0.92×
36South Dakota~2K0.92×
37Wisconsin~10K0.91×
38Minnesota~10K0.91×
39Georgia~30K0.90×
40Massachusetts~20K0.87×
41Florida~60K0.85×
42Illinois~30K0.85×
43South Carolina~10K0.85×
44Connecticut~8K0.85×
45Maryland~10K0.84×
46Mississippi~7K0.84×
47Delaware~2K0.82×
48New York~40K0.78×
49New Jersey~20K0.77×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Cthulhu, United States
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cthulhu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cthulhu audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics20.24×
02Mixed drinkFood & Beverages20.00×
03Alien (franchise)Movies & TV18.79×
04International educationBusiness & Career18.00×
05Mrs. DoubtfireMovies & TV13.68×
06BloodborneGames13.33×
07TVLineNews10.39×
08Magic: The GatheringGames8.65×
09Winona RyderMovies & TV7.65×
10Graphic novelLiterature6.90×
11Cats (musical)Music & Radio6.74×
12PatreonInternet & Social Media6.69×
13Brittany SnowMovies & TV6.56×
14Diane KeatonMovies & TV5.36×
15Micro CenterShopping4.99×
16GameStopGames3.63×
17PokémonGames3.29×
18Game of ThronesMovies & TV3.01×
19BeetlejuiceMovies & TV2.88×
20RedditInternet & Social Media2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cthulhu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cthulhu audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.70×
PatriotismCONSERVATISM2.58×
Early Adopter MentalityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cthulhu audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.76×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cthulhu have in United States?

Cthulhu has an estimated audience of 979,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cthulhu fans?

32.0% of Cthulhu fans are female, 68.0% are male, with an average age of 34.4 years.

03

Which brands do Cthulhu fans like most?

Cthulhu fans show strongest brand affinity for Mixed drink (20×), International education (18×), and Diane Keaton (5.36×) over the country average.

04

Where do Cthulhu fans live in United States?

Cthulhu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cthulhu fans also like?

Beyond Cthulhu itself, the audience over-indexes on International education (18×), Diane Keaton (5.36×), Alien (franchise) (18.79×), and Mrs. Doubtfire (13.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cthulhu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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