Cthulhu Audience in United States

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Cthulhu has an estimated audience of 978,343 people in United States. 32.0% are female, 68.0% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Dog breed, Google Home, Winemaking.

The average Cthulhu fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cthulhu audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Cthulhu fans

Demographic split for Cthulhu audience in United States
MetricValue
Female32.0%
Male68.0%
Average age34.4
Estimated audience size978,343

Audience persona

The typical Cthulhu fan in United States is more male, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cthulhu in United States
RegionReachAffinity
California100,1600.93×
Texas86,0251.02×
Florida59,7470.9×
New York44,8370.82×
Pennsylvania32,9781×
Ohio30,1771×
North Carolina28,8350.98×
Illinois28,7390.88×
Georgia28,1480.93×
Washington25,7941.31×
Michigan24,8680.97×
Virginia23,6880.99×
Arizona21,9081.1×
Tennessee20,6081.05×
New Jersey19,8820.8×
Indiana18,8531.05×
Colorado17,7181.15×
Massachusetts17,3230.9×
Missouri17,1141.09×
Oregon15,0221.34×
Maryland14,5960.87×
Kentucky13,6851.12×
Wisconsin13,2250.9×
Oklahoma13,0081.2×
Alabama12,9790.95×
Minnesota12,9050.92×
South Carolina12,4790.85×
Utah12,4651.42×
Louisiana11,6480.92×
Nevada9,8031.04×
Connecticut8,4980.87×
Arkansas8,2561.02×
Kansas7,8241.01×
Iowa7,1480.89×
Mississippi6,3760.79×
Idaho5,8151.19×
West Virginia5,1791.14×
New Mexico5,1571.05×
Nebraska4,5740.93×
New Hampshire4,0171.04×
Hawaii3,9570.94×
Maine3,8081.09×
Rhode Island3,5441.14×
Montana2,8231.04×
Alaska2,6321.26×
Washington, District of Columbia2,0970.71×
Delaware2,0730.77×
South Dakota1,9260.85×
North Dakota1,7190.86×
Vermont1,6130.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cthulhu audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Dog breed2.22×Pets & Animals
Google Home11.63×Technology & Electronics
Winemaking6.54×Food & Beverages
The Historian16.48×Literature
Monogram3.83×Home & Garden
Passaic County, New Jersey9.09×Travel & Leisure
3D printing2.19×Technology & Electronics
Monmouth County, New Jersey8.12×Travel & Leisure
Eurail16.57×Cars & Mobility
Grinch3.01×Movies & TV
Wikia2.46×Internet & Social Media
Chromebook3.98×Technology & Electronics
Google Photos1.63×Technology & Electronics
Car Seat Headrest11.02×Music & Radio
Unique Gifts1.52×Shopping
Home staging3.25×Home & Garden
Atkins diet3.2×Health
Parral, Chihuahua8.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cthulhu audience
TraitClusterScore
IndividualismJOY1.75
Early Adopter MentalityPOWER1.74
PatriotismCONSERVATISM1.55
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.36
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Cthulhu
CountryShare
United States45.8%
United Kingdom4.7%
Canada4.1%

See Cthulhu audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Cthulhu have in United States?

Cthulhu has an estimated audience of 978,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Cthulhu fans?

32.0% of Cthulhu fans are female, 68.0% are male, with an average age of 34.4 years.

Which brands do Cthulhu fans like most?

Cthulhu fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Dog breed (2.22×) over the country average.

Where do Cthulhu fans live in United States?

Cthulhu fans in United States are most concentrated in California (reach 100,160), Texas (reach 86,025), and Florida (reach 59,747). These three regions account for the largest share of the active audience.

What other brands do Cthulhu fans also like?

Beyond Cthulhu itself, the audience over-indexes on Mathcore (18.06×), Dog breed (2.22×), Google Home (11.63×), and Winemaking (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cthulhu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.