Rascasse Audience Intelligence

USA Rugby Audience in United States

USA Rugby has an estimated audience of 94K people in United States.

#1663among NGOs & parties in United States
#8897in Sports

The average USA Rugby fan in United States is 33.5 years old, more male, and lives primarily in California.

Interest is seasonal: July, August and September account for 45% of the year's searches, December is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Rugby sevens, Colgate University, TaskRabbit, with strongest over-indexing on Rugby sevens (109.63× the country average).

Demographically, the USA Rugby audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Individualism.

The typical USA Rugby fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Rugby sevens.

Category: Sports · Type: NGO / Political Party

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
94K
in United States
Gender
29.5%♀
70.5% male
Age
33.5
average years
Country rank
#84263
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of USA Rugby fans

29.5% are female, 70.5% are male, average age 33.5.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for USA Rugby audience in United States
MetricValue
Female29.5%
Male70.5%
Average age33.5
Estimated audience size94K
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the USA Rugby audience in United States
Age bracketShare%
16-2443%
25-3417%
35-4413%
45-5416%
55+12%
Fig. 04

Worldwide distribution

57.9%

of the worldwide USA Rugby audience comes from United States.

Worldwide audience distribution share by country for USA Rugby
CountryShare
United States57.9%
United Kingdom23.2%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

USA Rugby fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K2.93×
02Colorado~3K1.88×
03Vermont<1K1.45×
04Virginia~3K1.38×
05Utah~1K1.36×
06Maryland~2K1.31×
07North Carolina~4K1.24×
08Connecticut~1K1.21×
09Montana<1K1.18×
10Massachusetts~2K1.16×
11Wisconsin~2K1.12×
12New Hampshire<1K1.11×
13Idaho<1K1.08×
14Alaska<1K1.07×
15Illinois~4K1.05×
16Kansas<1K1.05×
17Missouri~2K1.04×
18Hawaii<1K1.02×
19Nebraska<1K0.98×
20Maine<1K0.97×
21Rhode Island<1K0.97×
22Pennsylvania~3K0.96×
23Washington~2K0.96×
24Oregon~1K0.96×
25California~10K0.94×
26South Carolina~1K0.94×
27Delaware<1K0.93×
28Iowa<1K0.92×
29North Dakota<1K0.92×
30Minnesota~1K0.90×
31New Mexico<1K0.90×
32South Dakota<1K0.90×
33Tennessee~2K0.88×
34Ohio~3K0.86×
35New Jersey~2K0.85×
36West Virginia<1K0.85×
37New York~5K0.84×
38Oklahoma<1K0.83×
39Indiana~2K0.82×
40Louisiana~1K0.80×
41Michigan~2K0.79×
42Arkansas<1K0.79×
43Georgia~2K0.76×
44Kentucky<1K0.76×
45Alabama~1K0.75×
46Nevada<1K0.75×
47Mississippi<1K0.73×
48Arizona~2K0.71×
49Florida~4K0.69×
50Texas~4K0.68×
Fig. 06

Affinity by region

Affinity by region — USA Rugby, United States
0.68×1.00×2.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the USA Rugby audience vs. the country average
#·InterestCategoryAffinity×
01Rugby sevensSports109.63×
02Colgate UniversityBusiness & Career60.84×
03TaskRabbitInternet & Social Media27.27×
04Common Sense MediaPolitics & Society25.96×
05FiskarsHome & Garden22.84×
06Six Nations ChampionshipSports21.44×
07United States national football teamSports19.19×
08Brown UniversityBusiness & Career17.51×
09Boston CollegeBusiness & Career16.42×
10LifeLockTechnology & Electronics15.40×
11Eyes Wide ShutMovies & TV10.52×
12Team USASports9.40×
13Kate UptonFashion & Accessoires8.68×
14Sustainable energyHome & Garden3.42×
15Renewable energyBusiness & Career3.22×
16FedExBusiness & Career2.57×
17Mortgage loansBusiness & Career2.16×
18AirbnbTravel & Leisure1.84×
19FIFA World CupSports1.81×
20GolfSports1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the USA Rugby audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the USA Rugby audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
IndividualismJOY1.53×
SustainabilityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the USA Rugby audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
CreativityOPEN0.72×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in USA Rugby over the last 12 months. Modelled, not counted; people interested in several ngo / political partys count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/usa-rugby-54631” · Methodology