Rascasse Audience Intelligence

All Blacks Audience in United States

A data profile of the people who buy, follow and care about All Blacks in United States — modelled from more than twelve digital signal sources. All Blacks has an estimated audience of 583,653 people in United States.

#11among Rugby in United States#523among Team in United States#3194in Sports

The average All Blacks fan in United States is 26.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cougar, Rugby sevens, Muhammad Ali, with strongest over-indexing on Cougar (75.05× the country average).

Demographically, the All Blacks audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical All Blacks fan in United States is more male, around 26.1 years old, with strong Patriotism tendencies and a notable affinity for Cougar.

Category: Sports · Type: Team · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All Blacks profile in United States.

Audience size
584K
in United States
Gender
44.4%♀
55.6% male
Age
26.1
average years
Country rank
#33368
Team in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of All Blacks fans

44.4% are female, 55.6% are male, average age 26.1.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for All Blacks audience in United States
MetricValue
Female44.4%
Male55.6%
Average age26.1
Estimated audience size583,653
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the All Blacks audience in United States
Age bracketShare%
16-1963%
20-2918%
30-3910%
40-497%
50+3%
Fig. 04

Worldwide distribution

24.0%

of the worldwide All Blacks audience comes from United States.

Worldwide audience distribution share by country for All Blacks
CountryShare
United States24.0%
United Kingdom13.9%
New Zealand12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All Blacks audience in United States is strongest.

Fig. 05

Top regions by affinity

All Blacks fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K2.93×
02Washington, District of Columbia~3K1.55×
03Utah~7K1.34×
04California~90K1.33×
05Nevada~7K1.29×
06Maryland~10K1.23×
07Louisiana~9K1.22×
08Georgia~20K1.16×
09Rhode Island~2K1.16×
10Illinois~20K1.15×
11Alabama~9K1.13×
12Washington~10K1.11×
13Oregon~7K1.11×
14Colorado~10K1.09×
15Idaho~3K1.06×
16Mississippi~5K1.05×
17Alaska~1K1.05×
18Florida~40K1.00×
19Virginia~10K1.00×
20New York~30K0.99×
21South Carolina~9K0.99×
22Montana~2K0.98×
23Delaware~2K0.98×
24North Carolina~20K0.97×
25Massachusetts~10K0.97×
26Michigan~10K0.96×
27Indiana~10K0.96×
28Texas~50K0.94×
29Arizona~10K0.93×
30Tennessee~10K0.93×
31Missouri~8K0.90×
32Connecticut~5K0.90×
33North Dakota~1K0.90×
34New Jersey~10K0.87×
35Arkansas~4K0.87×
36Nebraska~3K0.86×
37Vermont<1K0.86×
38Ohio~20K0.85×
39Kansas~4K0.85×
40West Virginia~2K0.82×
41Pennsylvania~20K0.81×
42New Mexico~2K0.81×
43Maine~2K0.81×
44South Dakota~1K0.81×
45Oklahoma~5K0.80×
46Iowa~4K0.80×
47Wisconsin~7K0.78×
48Kentucky~6K0.78×
49Minnesota~6K0.76×
50New Hampshire~2K0.76×
Fig. 06

Affinity by region

Affinity by region — All Blacks, United States
0.76×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All Blacks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All Blacks audience
#·InterestCategoryAffinity×
01CougarKids & Family75.05×
02Rugby sevensSports49.47×
03RMC SportSports43.79×
04Eden HazardSports35.78×
05Calum ScottMusic & Radio20.00×
06Cultural tourismTravel & Leisure20.00×
07Bayer 04 LeverkusenSports20.00×
08CasemiroSports20.00×
09Flag footballSports16.08×
10Fifth HarmonyMusic & Radio14.66×
11Muhammad AliSports14.65×
12TelescopeHome & Garden12.24×
13Pitbull (rapper)Music & Radio9.45×
14International educationBusiness & Career8.53×
15Teyana TaylorMovies & TV6.30×
16JudoSports4.71×
17Internet celebrityInternet & Social Media3.57×
18Bath and BodyworksShopping3.55×
19High schoolBusiness & Career3.46×
20FIFA World CupSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All Blacks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All Blacks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Pet OwnershipJOY1.73×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All Blacks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does All Blacks have in United States?

All Blacks has an estimated audience of 583,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of All Blacks fans?

44.4% of All Blacks fans are female, 55.6% are male, with an average age of 26.1 years.

03

Which brands do All Blacks fans like most?

All Blacks fans show strongest brand affinity for Cougar (75.05×), Rugby sevens (49.47×), and Muhammad Ali (14.65×) over the country average.

04

Where do All Blacks fans live in United States?

All Blacks fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do All Blacks fans also like?

Beyond All Blacks itself, the audience over-indexes on Rugby sevens (49.47×), Muhammad Ali (14.65×), Eden Hazard (35.78×), and Telescope (12.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in United States

See All Blacks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for All Blacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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