All Blacks Audience in United States

All Blacks logo

All Blacks has an estimated audience of 582,803 people in United States. 44.4% are female, 55.6% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Pro-Ject, JDSU, Tezz, Product design.

The average All Blacks fan in United States is 26.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Pro-Ject, JDSU, with strongest over-indexing on The Devil's Rejects (35.17× the country average). Demographically, the All Blacks audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Rugby

Demographics of All Blacks fans

Demographic split for All Blacks audience in United States
MetricValue
Female44.4%
Male55.6%
Average age26.1
Estimated audience size582,803

Audience persona

The typical All Blacks fan in United States is more male, around 26.1 years old, with strong Pet Ownership tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for All Blacks in United States
RegionReachAffinity
California94,2041.47×
Texas48,1230.96×
Florida40,6771.03×
New York32,8261.01×
Georgia22,3361.24×
Illinois19,7061.01×
North Carolina17,7361.01×
Pennsylvania16,5190.84×
Ohio15,9440.89×
Michigan15,8721.04×
Virginia14,6411.03×
New Jersey13,2600.89×
Washington12,8931.1×
Maryland12,3171.23×
Massachusetts11,3970.99×
Arizona11,0400.93×
Tennessee10,9660.94×
Indiana10,9481.03×
Colorado9,7841.07×
Louisiana9,6181.28×
Alabama9,4381.16×
South Carolina8,6520.99×
Missouri8,2160.87×
Oregon8,0921.21×
Hawaii7,9803.19×
Nevada7,8561.39×
Utah7,0871.36×
Wisconsin6,4850.74×
Minnesota6,1450.74×
Kentucky5,5460.76×
Oklahoma5,1260.79×
Mississippi5,1041.06×
Connecticut4,9210.84×
Arkansas3,9520.82×
Kansas3,9460.86×
Iowa3,5260.73×
Idaho3,3741.15×
Washington, District of Columbia3,0631.75×
Nebraska2,3390.8×
Rhode Island2,2151.19×
New Mexico2,1100.72×
West Virginia1,5460.57×
Delaware1,4600.91×
Montana1,4290.88×
Maine1,3370.64×
New Hampshire1,2900.56×
Alaska1,1770.94×
South Dakota7970.59×
North Dakota7760.65×
Vermont6050.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for All Blacks audience
BrandAffinityCategory
The Devil's Rejects35.17×Movies & TV
Pro-Ject9.09×Music & Radio
JDSU6.66×Business & Career
Tezz14.82×Movies & TV
Product design3.54×Business & Career
Natural rubber3.73×Cars & Mobility
Elsword25.45×Games
Electrolyte5.65×Health
Home construction1.64×Home & Garden
Urban Outfitters1.84×Shopping
Staycation3.13×Home & Garden
Minnesota1.59×Travel & Leisure
Carnival of Souls15.9×Movies & TV
Hampton University8.47×Business & Career
Hebe4.5×Home & Garden
NBC10 Philadelphia5.89×Movies & TV
UK garage3.72×Music & Radio
Snow White (Fables)6.65×Literature
Nebraska1.79×Travel & Leisure
Jaws3.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by All Blacks audience
TraitClusterScore
Pet OwnershipJOY2.02
PatriotismCONSERVATISM1.86
Risk AppetiteTHRILL1.39
Luxury OrientationPREMIUM1.27
Career OrientationPOWER1.23
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for All Blacks
CountryShare
United States24.2%
United Kingdom14.0%
New Zealand12.4%

See All Blacks audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does All Blacks have in United States?

All Blacks has an estimated audience of 582,803 people in United States, concentrated in California and Texas.

What is the gender split and age of All Blacks fans?

44.4% of All Blacks fans are female, 55.6% are male, with an average age of 26.1 years.

Which brands do All Blacks fans like most?

All Blacks fans show strongest brand affinity for The Devil's Rejects (35.17×), Pro-Ject (9.09×), and JDSU (6.66×) over the country average.

Where do All Blacks fans live in United States?

All Blacks fans in United States are most concentrated in California (reach 94,204), Texas (reach 48,123), and Florida (reach 40,677). These three regions account for the largest share of the active audience.

What other brands do All Blacks fans also like?

Beyond All Blacks itself, the audience over-indexes on Pro-Ject (9.09×), JDSU (6.66×), Tezz (14.82×), and Product design (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for All Blacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.