Rascasse Audience Intelligence

Flag football Audience in United States

A data profile of the people who buy, follow and care about Flag football in United States — modelled from more than twelve digital signal sources. Flag football has an estimated audience of 1,888,659 people in United States.

#179among Sport in United States#6524among Topic in United States#1337in Sports

The average Flag football fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vibram, Car Toys, College Football Scoreboard, with strongest over-indexing on Vibram (202.37× the country average).

Demographically, the Flag football audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flag football fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Vibram.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flag football profile in United States.

Audience size
1.9M
in United States
Gender
33.7%♀
66.3% male
Age
35.7
average years
Country rank
#14907
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flag football fans

33.7% are female, 66.3% are male, average age 35.7.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Flag football audience in United States
MetricValue
Female33.7%
Male66.3%
Average age35.7
Estimated audience size1,888,659
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Flag football audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Flag football audience comes from United States.

Worldwide audience distribution share by country for Flag football
CountryShare
United States57.3%
Japan5.6%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flag football audience in United States is strongest.

Fig. 05

Top regions by affinity

Flag football fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K1.62×
02Maryland~50K1.49×
03Hawaii~10K1.47×
04New Jersey~70K1.41×
05Florida~200K1.40×
06California~300K1.38×
07Illinois~80K1.35×
08Alabama~30K1.30×
09Pennsylvania~80K1.26×
10New York~100K1.21×
11Virginia~60K1.20×
12Delaware~6K1.20×
13Massachusetts~40K1.18×
14Texas~200K1.16×
15Mississippi~20K1.14×
16North Carolina~60K1.13×
17Louisiana~30K1.11×
18Connecticut~20K1.11×
19Nevada~20K1.10×
20Arizona~40K1.08×
21South Carolina~30K1.08×
22Michigan~50K1.07×
23Rhode Island~6K1.07×
24Tennessee~40K1.06×
25Washington~40K1.04×
26Washington, District of Columbia~6K1.03×
27Missouri~30K0.98×
28Ohio~60K0.97×
29Kansas~10K0.95×
30Minnesota~30K0.94×
31Indiana~30K0.92×
32Colorado~30K0.92×
33Kentucky~20K0.91×
34Alaska~4K0.89×
35New Hampshire~7K0.88×
36Utah~10K0.84×
37Oklahoma~20K0.81×
38Idaho~8K0.81×
39Oregon~20K0.80×
40Arkansas~10K0.80×
41New Mexico~8K0.80×
42Nebraska~7K0.78×
43Montana~4K0.78×
44South Dakota~3K0.75×
45North Dakota~3K0.75×
46West Virginia~7K0.74×
47Wisconsin~20K0.72×
48Vermont~2K0.69×
49Iowa~10K0.68×
50Maine~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Flag football, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flag football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flag football audience
#·InterestCategoryAffinity×
01VibramFashion & Accessoires202.37×
02Car ToysShopping45.07×
03USA FootballSports32.60×
04Victor Cruz (American football)Sports31.23×
05College Football ScoreboardSports30.93×
06Real Madrid BaloncestoSports18.61×
07High school footballSports9.98×
08NFL Sunday TicketEvent4.68×
09Giannis AntetokounmpoSports3.38×
10WNBASports2.73×
11College basketballSports2.57×
12NBA playoffsSports2.55×
13American footballSports2.03×
14NFLSports1.82×
15FIFA World Cup 2026Sports1.65×
16NBASports1.63×
17SoccerSports1.57×
18BasketballSports1.56×
19FIFA World CupSports1.56×
20BaseballSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flag football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flag football audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.20×
Urban LifestyleOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flag football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
CreativityOPEN0.91×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flag football have in United States?

Flag football has an estimated audience of 1,888,659 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flag football fans?

33.7% of Flag football fans are female, 66.3% are male, with an average age of 35.7 years.

03

Which brands do Flag football fans like most?

Flag football fans show strongest brand affinity for Vibram (202.37×), Car Toys (45.07×), and College Football Scoreboard (30.93×) over the country average.

04

Where do Flag football fans live in United States?

Flag football fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flag football fans also like?

Beyond Flag football itself, the audience over-indexes on Car Toys (45.07×), College Football Scoreboard (30.93×), USA Football (32.6×), and High school football (9.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Flag football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flag football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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