Flag football Audience in United States

Flag football logo

Flag football has an estimated audience of 1,888,659 people in United States. 33.7% are female, 66.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Vibram, Car Toys, High school football, USA Football, NFL.

The average Flag football fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vibram, Car Toys, High school football, with strongest over-indexing on Vibram (202.37× the country average). Demographically, the Flag football audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Flag football fans

Demographic split for Flag football audience in United States
MetricValue
Female33.7%
Male66.3%
Average age35.7
Estimated audience size1,888,659

Audience persona

The typical Flag football fan in United States is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Vibram.

Top regions in United States

Top regions ranked by reach for Flag football in United States
RegionReachAffinity
California301,5221.45×
Texas197,9491.22×
Florida197,4391.54×
New York136,3271.29×
Georgia95,6671.64×
Pennsylvania79,3561.25×
Illinois76,0851.21×
New Jersey69,1531.44×
North Carolina64,2111.13×
Michigan58,3781.18×
Ohio55,9360.96×
Virginia55,6401.21×
Maryland50,0171.54×
Massachusetts45,4941.22×
Tennessee43,3051.14×
Arizona41,4221.07×
Washington39,8731.05×
Alabama34,9161.32×
Indiana31,4330.91×
Missouri31,0241.02×
South Carolina29,5851.04×
Louisiana27,9911.15×
Colorado26,2590.88×
Minnesota24,7900.92×
Kentucky22,0350.93×
Connecticut20,9371.11×
Nevada20,8421.14×
Wisconsin18,7340.66×
Oklahoma17,7230.85×
Oregon17,2690.8×
Mississippi16,5291.06×
Kansas14,8671×
Utah14,4140.85×
Arkansas12,6820.82×
Hawaii12,2841.51×
Iowa9,9800.64×
New Mexico7,3180.77×
Idaho7,2740.77×
Nebraska7,0810.75×
New Hampshire6,4400.87×
Washington, District of Columbia6,3821.12×
Delaware6,1871.19×
Rhode Island6,0451.01×
West Virginia5,3960.61×
Maine3,5260.52×
Alaska3,0020.74×
Montana2,8330.54×
South Dakota2,7690.63×
North Dakota2,1520.55×
Vermont1,1650.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flag football audience
BrandAffinityCategory
Vibram202.37×Fashion & Accessoires
Car Toys45.07×Shopping
High school football9.98×Sports
USA Football32.6×Sports
NFL1.82×Sports
American football2.03×Sports
Victor Cruz (American football)31.23×Sports
NBA1.63×Sports
Basketball1.56×Sports
NBA playoffs2.55×Sports
College basketball2.57×Sports
Soccer1.57×Sports
Real Madrid Baloncesto18.61×Sports
NFL Sunday Ticket4.68×
DeSean Jackson18.5×Sports
Baseball1.5×Sports
Randy Moss10.65×Sports
Super Bowl2.25×Sports
WNBA2.73×Sports
Aaron Rodgers2.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flag football audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.84
Family OrientationCONSERVATISM1.38
LGBTQ+ IdentityOPEN1.33
Early Adopter MentalityPOWER1.31
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Flag football
CountryShare
United States57.4%
Japan5.6%
Germany3.7%

See Flag football audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Flag football have in United States?

Flag football has an estimated audience of 1,888,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Flag football fans?

33.7% of Flag football fans are female, 66.3% are male, with an average age of 35.7 years.

Which brands do Flag football fans like most?

Flag football fans show strongest brand affinity for Vibram (202.37×), Car Toys (45.07×), and High school football (9.98×) over the country average.

Where do Flag football fans live in United States?

Flag football fans in United States are most concentrated in California (reach 301,522), Texas (reach 197,949), and Florida (reach 197,439). These three regions account for the largest share of the active audience.

What other brands do Flag football fans also like?

Beyond Flag football itself, the audience over-indexes on Car Toys (45.07×), High school football (9.98×), USA Football (32.6×), and NFL (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flag football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.