USA Football Audience in United States

USA Football logo

USA Football has an estimated audience of 600,047 people in United States. 27.2% are female, 72.8% are male, average age 34.1. Top regions: California, Florida, Texas. Top brand affinities: Aaron Rodgers, StubHub, Autism Awareness, Diabetes mellitus awareness, Capital One.

The average USA Football fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Aaron Rodgers, StubHub, Autism Awareness, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the USA Football audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of USA Football fans

Demographic split for USA Football audience in United States
MetricValue
Female27.2%
Male72.8%
Average age34.1
Estimated audience size600,047

Audience persona

The typical USA Football fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for USA Football in United States
RegionReachAffinity
California60,3770.91×
Florida50,1681.23×
Texas41,1670.8×
New York34,2591.02×
Ohio26,2231.42×
Illinois25,9081.3×
Pennsylvania22,2341.1×
Indiana18,6441.7×
Georgia16,7860.91×
North Carolina16,7520.93×
Alabama15,9841.91×
Washington15,8101.31×
Michigan13,8860.88×
Virginia13,8700.95×
New Jersey13,5810.89×
Missouri11,7631.22×
Oklahoma10,7231.61×
Maryland10,6681.03×
Massachusetts10,2980.87×
Tennessee10,0750.84×
Wisconsin9,6821.07×
Colorado9,4711×
Connecticut9,2071.53×
Arizona8,7370.71×
Louisiana8,5641.11×
Kansas7,3821.56×
Kentucky7,3250.97×
Minnesota7,2590.84×
South Carolina6,8580.76×
Oregon6,5640.95×
Mississippi5,7111.16×
Arkansas5,1601.04×
Nevada4,7310.82×
Iowa4,2050.85×
Nebraska3,7081.23×
Utah3,7020.69×
Idaho3,2101.07×
New Mexico2,6940.9×
Hawaii2,4320.94×
New Hampshire2,1730.92×
Washington, District of Columbia1,6240.9×
Maine1,5890.74×
West Virginia1,3990.5×
Delaware1,3100.79×
Rhode Island1,3030.68×
South Dakota1,1670.84×
North Dakota1,1020.89×
Alaska9570.75×
Montana9040.54×
Vermont7500.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Football audience
BrandAffinityCategory
Aaron Rodgers28.78×Sports
StubHub18.96×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.41×Business & Career
Flag football38.94×Sports
New York Knicks13.68×Sports
Sharon Osbourne20×Movies & TV
Microblogging12.67×Technology & Electronics
Google Maps5.57×Internet & Social Media
Josh Duhamel20×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Los Angeles Clippers11.93×Sports
Tampa Bay Buccaneers9.15×Sports
Buffalo Bills6.84×Sports
Minnesota Vikings8.23×Sports
Income tax13.19×Business & Career
Sophia Bush20×Movies & TV
Indianapolis Colts9.31×Sports
Los Angeles Lakers5.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Football audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
LGBTQ+ IdentityOPEN2.22
Risk AppetiteTHRILL1.99
Family OrientationCONSERVATISM1.63
Price SensitivityPREMIUM1.59
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for USA Football
CountryShare
United States83.8%
United Kingdom7.7%
India3.0%

See USA Football audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does USA Football have in United States?

USA Football has an estimated audience of 600,047 people in United States, concentrated in California and Florida.

What is the gender split and age of USA Football fans?

27.2% of USA Football fans are female, 72.8% are male, with an average age of 34.1 years.

Which brands do USA Football fans like most?

USA Football fans show strongest brand affinity for Aaron Rodgers (28.78×), StubHub (18.96×), and Autism Awareness (19.03×) over the country average.

Where do USA Football fans live in United States?

USA Football fans in United States are most concentrated in California (reach 60,377), Florida (reach 50,168), and Texas (reach 41,167). These three regions account for the largest share of the active audience.

What other brands do USA Football fans also like?

Beyond USA Football itself, the audience over-indexes on StubHub (18.96×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Capital One (7.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.