Rascasse Audience Intelligence

USA Football Audience in United States

A data profile of the people who buy, follow and care about USA Football in United States — modelled from more than twelve digital signal sources. USA Football has an estimated audience of 612,179 people in United States.

#349among NGO / Political Party in United States#3085in Sports

The average USA Football fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sharon Osbourne, Flag football, United States national football team, with strongest over-indexing on Sharon Osbourne (20× the country average).

Demographically, the USA Football audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Football fan in United States is more male, around 34.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Sharon Osbourne.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Football profile in United States.

Audience size
612K
in United States
Gender
27.2%♀
72.8% male
Age
34.1
average years
Country rank
#32421
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+127%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Football fans

27.2% are female, 72.8% are male, average age 34.1.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for USA Football audience in United States
MetricValue
Female27.2%
Male72.8%
Average age34.1
Estimated audience size612,179
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the USA Football audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

76.5%

of the worldwide USA Football audience comes from United States.

Worldwide audience distribution share by country for USA Football
CountryShare
United States76.5%
United Kingdom8.2%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Football audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Football fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.68×
02Indiana~20K1.55×
03Kansas~7K1.46×
04Connecticut~8K1.38×
05Oklahoma~9K1.33×
06Illinois~30K1.32×
07Washington~20K1.29×
08Ohio~20K1.25×
09Florida~50K1.17×
10Missouri~10K1.17×
11Nebraska~4K1.17×
12Pennsylvania~20K1.10×
13New York~40K1.06×
14Maryland~10K1.06×
15Mississippi~5K1.06×
16Louisiana~8K1.03×
17New Mexico~3K1.03×
18Colorado~10K1.02×
19Idaho~3K1.02×
20Hawaii~3K1.02×
21Wisconsin~9K1.01×
22New Hampshire~2K1.00×
23South Dakota~1K0.99×
24Virginia~10K0.98×
25North Dakota~1K0.98×
26California~60K0.97×
27Oregon~7K0.97×
28Arkansas~5K0.96×
29Washington, District of Columbia~2K0.96×
30Alaska~1K0.96×
31Massachusetts~10K0.95×
32Kentucky~7K0.95×
33North Carolina~20K0.94×
34Delaware~2K0.94×
35Georgia~20K0.92×
36Vermont<1K0.92×
37New Jersey~10K0.91×
38Michigan~10K0.89×
39Maine~2K0.89×
40Rhode Island~2K0.89×
41Iowa~4K0.88×
42Nevada~5K0.86×
43Montana~1K0.86×
44Texas~40K0.84×
45Tennessee~10K0.83×
46Minnesota~7K0.83×
47South Carolina~7K0.81×
48West Virginia~2K0.81×
49Utah~4K0.80×
50Arizona~10K0.78×
Fig. 06

Affinity by region

Affinity by region — USA Football, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Football audience
#·InterestCategoryAffinity×
01Flag footballSports32.60×
02United States national football teamSports21.79×
03Sharon OsbourneMovies & TV20.00×
04Josh DuhamelFashion & Accessoires20.00×
05Sophia BushMovies & TV20.00×
06Seth GreenMovies & TV20.00×
07Rose McGowanMovies & TV20.00×
08Erin AndrewsSports14.99×
09Los Angeles Angels of AnaheimSports11.62×
10Aaron RodgersSports8.54×
11HudlSports8.27×
12Family carCars & Mobility6.34×
13StubHubTravel & Leisure6.12×
14New York KnicksSports5.28×
15Houston RocketsSports4.76×
16Tampa Bay BuccaneersSports4.71×
17Buffalo BillsSports4.11×
18Oklahoma City ThunderSports4.00×
19FedExBusiness & Career3.75×
20Mortgage loansBusiness & Career2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Football audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.63×
PatriotismCONSERVATISM2.40×
Family OrientationCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.63×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Football have in United States?

USA Football has an estimated audience of 612,179 people in United States, concentrated in California and Florida.

02

What is the gender split and age of USA Football fans?

27.2% of USA Football fans are female, 72.8% are male, with an average age of 34.1 years.

03

Which brands do USA Football fans like most?

USA Football fans show strongest brand affinity for Sharon Osbourne (20×), Flag football (32.6×), and United States national football team (21.79×) over the country average.

04

Where do USA Football fans live in United States?

USA Football fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do USA Football fans also like?

Beyond USA Football itself, the audience over-indexes on Flag football (32.6×), United States national football team (21.79×), Aaron Rodgers (8.54×), and Josh Duhamel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See USA Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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