A data profile of the people who buy, follow and care about High school football in United States — modelled from more than twelve digital signal sources. High school football has an estimated audience of 6,441,189 people in United States.
High school football has an estimated audience of 6,441,189 people in United States. 35.7% are female, 64.3% are male, average age 36.9. Top brand affinities: Planet Fitness, Aaron Rodgers, LeBron James, Hair Extensions, New York Knicks.
Top brand affinities include Planet Fitness, Aaron Rodgers, LeBron James, with strongest over-indexing on Planet Fitness (2.76× the country average).
Demographically, the High school football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical High school football fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the High school football profile in United States.
35.7% are female, 64.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.9 |
| Estimated audience size | 6,441,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide High school football audience comes from United States.
| Country | Share |
|---|---|
| United States | 70.8% |
| United Kingdom | 4.4% |
| Japan | 4.3% |
The strongest cross-interests of the High school football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flag football | Sports | 9.98× | ||
| 02 | Anthony Joshua | Sports | 5.25× | ||
| 03 | Judo | Sports | 4.78× | ||
| 04 | Aaron Rodgers | Sports | 4.50× | ||
| 05 | Los Angeles Clippers | Sports | 4.22× | ||
| 06 | New York Knicks | Sports | 4.05× | ||
| 07 | Michael Jordan | Sports | 3.80× | ||
| 08 | Houston Rockets | Sports | 3.67× | ||
| 09 | LeBron James | Sports | 3.60× | ||
| 10 | Hair Extensions | Beauty & Wellness | 3.47× | ||
| 11 | San Francisco 49ers | Sports | 3.45× | ||
| 12 | Oklahoma City Thunder | Sports | 3.25× | ||
| 13 | Philadelphia Eagles | Sports | 2.90× | ||
| 14 | Chicago Bulls | Sports | 2.86× | ||
| 15 | Planet Fitness | Sports | 2.76× | ||
| 16 | Diaper bag | Kids & Family | 2.74× | ||
| 17 | Los Angeles Lakers | Sports | 2.54× | ||
| 18 | Bass guitar | Music & Radio | 2.07× | ||
| 19 | NBA playoffs | Sports | 2.04× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Risk Appetite | THRILL | 1.44× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for High school football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.