High school football Audience in United States

High school football logo

High school football has an estimated audience of 6,441,189 people in United States. 35.7% are female, 64.3% are male, average age 36.9. Top brand affinities: Bundarra, New South Wales, Wizaż.pl, Election law, Urban fiction, Writers Guild of America.

Top brand affinities include Bundarra, New South Wales, Wizaż.pl, Election law, with strongest over-indexing on Bundarra, New South Wales (43.15× the country average). Demographically, the High school football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Sports · Type: Topic

Demographics of High school football fans

Demographic split for High school football audience in United States
MetricValue
Female35.7%
Male64.3%
Average age36.9
Estimated audience size6,441,189

Audience persona

The typical High school football fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Bundarra, New South Wales.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High school football audience
BrandAffinityCategory
Bundarra, New South Wales43.15×Travel & Leisure
Wizaż.pl17.85×News
Election law15.95×
Urban fiction15.41×Literature
Writers Guild of America15.32×Literature
Sugar glass13.12×Food & Beverages
Eforie10.48×Travel & Leisure
Gimnástica Segoviana CF9.88×Sports
Otto Graham9.78×Sports
EthioTube9.14×Internet & Social Media
Lunar 2: Eternal Blue Complete9.06×Games
Bridget Jones: The Edge of Reason8.51×Movies & TV
The Radiators (American band)8.04×Music & Radio
Fakty TVN7.97×Movies & TV
Countrywide7.74×Home & Garden
REC TEC Grills7.73×Sports
Bunga bunga7.55×Politics & Society
Gombe State University7.42×Business & Career
JT Touristik7.41×Travel & Leisure
Final Fantasy I7.21×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High school football audience
TraitClusterScore
Risk AppetiteTHRILL1.88
Luxury OrientationPREMIUM1.62
Early Adopter MentalityPOWER1.25
LGBTQ+ IdentityOPEN1.17
Sports ActivityPOWER1.11
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for High school football
CountryShare
United States70.8%
United Kingdom4.4%
Japan4.3%

See High school football audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for High school football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.