High school football Audience in United States
High school football has an estimated audience of 6,441,189 people in United States. 35.7% are female, 64.3% are male, average age 36.9. Top brand affinities: New York Knicks, PSV Eindhoven, Planet Fitness, Hair Extensions, Toyota Supra.
Top brand affinities include New York Knicks, PSV Eindhoven, Planet Fitness, with strongest over-indexing on New York Knicks (9.78× the country average). Demographically, the High school football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Topic
Demographics of High school football fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.9 |
| Estimated audience size | 6,441,189 |
Audience persona
The typical High school football fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for New York Knicks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New York Knicks | 9.78× | Sports |
| PSV Eindhoven | 43.15× | Sports |
| Planet Fitness | 3.99× | Sports |
| Hair Extensions | 5.92× | Beauty & Wellness |
| Toyota Supra | 13.7× | Cars & Mobility |
| Los Angeles Clippers | 8.04× | Sports |
| Los Angeles Lakers | 4.26× | Sports |
| Chicago Bulls | 5.29× | Sports |
| Oklahoma City Thunder | 4.68× | Sports |
| Blended whiskey | 9.06× | Food & Beverages |
| Boston Celtics | 4.54× | Sports |
| Cleveland Cavaliers | 5.32× | Sports |
| Diaper bag | 4.59× | Kids & Family |
| LeBron James | 4.09× | Sports |
| Cross-country skiing | 10.12× | Sports |
| Khabib Nurmagomedov | 15.95× | Sports |
| Houston Rockets | 4.7× | Sports |
| Pittsburgh Steelers | 3.63× | Sports |
| Rick and Morty | 4.37× | Movies & TV |
| Indianapolis Motor Speedway | 8.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.52 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.16 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.8% |
| United Kingdom | 4.4% |
| Japan | 4.3% |
See High school football audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for High school football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.