High school football Audience in United States

High school football has an estimated audience of 6,441,189 people in United States. 35.7% are female, 64.3% are male, average age 36.9. Top brand affinities: Bundarra, New South Wales, Wizaż.pl, Election law, Urban fiction, Writers Guild of America.
Top brand affinities include Bundarra, New South Wales, Wizaż.pl, Election law, with strongest over-indexing on Bundarra, New South Wales (43.15× the country average). Demographically, the High school football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Topic
Demographics of High school football fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.9 |
| Estimated audience size | 6,441,189 |
Audience persona
The typical High school football fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 43.15× | Travel & Leisure |
| Wizaż.pl | 17.85× | News |
| Election law | 15.95× | |
| Urban fiction | 15.41× | Literature |
| Writers Guild of America | 15.32× | Literature |
| Sugar glass | 13.12× | Food & Beverages |
| Eforie | 10.48× | Travel & Leisure |
| Gimnástica Segoviana CF | 9.88× | Sports |
| Otto Graham | 9.78× | Sports |
| EthioTube | 9.14× | Internet & Social Media |
| Lunar 2: Eternal Blue Complete | 9.06× | Games |
| Bridget Jones: The Edge of Reason | 8.51× | Movies & TV |
| The Radiators (American band) | 8.04× | Music & Radio |
| Fakty TVN | 7.97× | Movies & TV |
| Countrywide | 7.74× | Home & Garden |
| REC TEC Grills | 7.73× | Sports |
| Bunga bunga | 7.55× | Politics & Society |
| Gombe State University | 7.42× | Business & Career |
| JT Touristik | 7.41× | Travel & Leisure |
| Final Fantasy I | 7.21× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.8% |
| United Kingdom | 4.4% |
| Japan | 4.3% |
See High school football audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for High school football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.