Rascasse Audience Intelligence

National Rugby League Audience in Germany

A data profile of the people who buy, follow and care about National Rugby League in Germany — modelled from more than twelve digital signal sources. National Rugby League has an estimated audience of 695,431 people in Germany.

#2among Rugby in Germany#115among Event in Germany#696in Sports

The average National Rugby League fan in Germany is 34.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include rugby, Rugby sevens, Six Nations Championship, with strongest over-indexing on rugby (36.14× the country average).

Demographically, the National Rugby League audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National Rugby League fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for rugby.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Rugby League profile in Germany.

Audience size
695K
in Germany
Gender
35.2%♀
64.8% male
Age
34.7
average years
Country rank
#8908
Event in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Rugby League fans

35.2% are female, 64.8% are male, average age 34.7.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for National Rugby League audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age34.7
Estimated audience size695,431
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the National Rugby League audience in Germany
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide National Rugby League audience comes from Germany.

Worldwide audience distribution share by country for National Rugby League
CountryShare
Australia30.4%
United States13.8%
Papua New Guinea12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Rugby League audience in Germany is strongest.

Fig. 05

Top regions by affinity

National Rugby League fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K3.43×
02Hessen~90K1.73×
03Bayern~200K1.49×
04Hamburg~20K1.13×
05Rheinland-Pfalz~30K0.94×
06Baden-Württemberg~80K0.87×
07Nordrhein-Westfalen~100K0.82×
08Bremen~5K0.80×
09Thüringen~10K0.79×
10Saarland~7K0.77×
11Schleswig-Holstein~20K0.76×
12Sachsen~30K0.75×
13Brandenburg~20K0.73×
14Niedersachsen~50K0.72×
15Mecklenburg-Vorpommern~9K0.70×
16Sachsen-Anhalt~10K0.66×
Fig. 06

Affinity by region

Affinity by region — National Rugby League, Germany
0.66×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Rugby League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Rugby League audience
#·InterestCategoryAffinity×
01Rugby sevensSports123.11×
02England RugbySports112.70×
03Six Nations ChampionshipSports107.50×
04All BlacksSports90.18×
05Rugby World CupSports72.60×
06Rugby SchoolBusiness & Career71.08×
07Ilona MaherSports62.92×
08rugbySports36.14×
09UtrechtTravel & Leisure20.00×
10Rugby unionSports11.63×
11Arminia BielefeldSports6.98×
12Jason MomoaMovies & TV6.71×
13RB LeipzigSports4.50×
142. BundesligaSports2.83×
15FIFA World CupSports2.43×
16Borussia DortmundSports2.39×
17BundesligaSports2.32×
18UEFA Champions LeagueSports2.29×
19FC Bayern MunichSports2.15×
20dB’sMusic & Radio1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Rugby League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Rugby League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Risk AppetiteTHRILL1.85×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Rugby League audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Family OrientationCONSERVATISM0.87×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Rugby League have in Germany?

National Rugby League has an estimated audience of 695,431 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of National Rugby League fans?

35.2% of National Rugby League fans are female, 64.8% are male, with an average age of 34.7 years.

03

Which brands do National Rugby League fans like most?

National Rugby League fans show strongest brand affinity for rugby (36.14×), Rugby sevens (123.11×), and Six Nations Championship (107.5×) over the country average.

04

Where do National Rugby League fans live in Germany?

National Rugby League fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do National Rugby League fans also like?

Beyond National Rugby League itself, the audience over-indexes on Rugby sevens (123.11×), Six Nations Championship (107.5×), Rugby World Cup (72.6×), and Ilona Maher (62.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in Germany

See National Rugby League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National Rugby League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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