National Rugby League Audience in Germany
National Rugby League has an estimated audience of 695,027 people in Germany. 35.2% are female, 64.8% are male, average age 34.7. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: rugby, Rugby sevens, Six Nations Championship, Rugby World Cup, England Rugby.
The average National Rugby League fan in Germany is 34.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include rugby, Rugby sevens, Six Nations Championship, with strongest over-indexing on rugby (36.14× the country average). Demographically, the National Rugby League audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Rugby
Demographics of National Rugby League fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 34.7 |
| Estimated audience size | 695,027 |
Audience persona
The typical National Rugby League fan in Germany is more male, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for rugby.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,133 | 1.56× |
| Nordrhein-Westfalen | 129,474 | 0.85× |
| Berlin | 116,506 | 3.75× |
| Hessen | 96,110 | 1.81× |
| Baden-Württemberg | 81,404 | 0.86× |
| Niedersachsen | 46,530 | 0.69× |
| Rheinland-Pfalz | 28,756 | 0.83× |
| Sachsen | 24,885 | 0.73× |
| Schleswig-Holstein | 16,299 | 0.65× |
| Hamburg | 15,318 | 0.98× |
| Brandenburg | 13,445 | 0.62× |
| Thüringen | 12,561 | 0.71× |
| Mecklenburg-Vorpommern | 7,346 | 0.55× |
| Sachsen-Anhalt | 7,143 | 0.4× |
| Saarland | 3,891 | 0.46× |
| Bremen | 3,300 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| rugby | 36.14× | Sports |
| Rugby sevens | 123.11× | Sports |
| Six Nations Championship | 107.5× | Sports |
| Rugby World Cup | 72.6× | Sports |
| England Rugby | 112.7× | Sports |
| Ilona Maher | 62.92× | Sports |
| Rugby union | 11.63× | Sports |
| All Blacks | 90.18× | Sports |
| Borussia Dortmund | 2.39× | Sports |
| Rugby School | 71.08× | Business & Career |
| Arminia Bielefeld | 6.98× | Sports |
| RB Leipzig | 4.5× | Sports |
| Bundesliga | 2.32× | Sports |
| Jason Momoa | 6.71× | Movies & TV |
| FIFA World Cup | 2.43× | Sports |
| FC Bayern Munich | 2.15× | Sports |
| Utrecht | 20× | Travel & Leisure |
| 2. Bundesliga | 2.83× | Sports |
| TikTok | 1.98× | Internet & Social Media |
| UEFA Champions League | 2.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.04 |
| Sports Activity | POWER | 1.71 |
| Spirituality | BALANCE | 1.69 |
| Luxury Orientation | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.65 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 29.6% |
| United States | 14.0% |
| Papua New Guinea | 12.5% |
See National Rugby League audiences in other countries
More Rugby audiences in Germany
- Scarlets (683,128)
- Rugby World Cup (392,920)
- Tonya Harding (212,877)
- Six Nations Championship (193,613)
- Ilona Maher (98,662)
Frequently asked questions
How many fans does National Rugby League have in Germany?
National Rugby League has an estimated audience of 695,027 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of National Rugby League fans?
35.2% of National Rugby League fans are female, 64.8% are male, with an average age of 34.7 years.
Which brands do National Rugby League fans like most?
National Rugby League fans show strongest brand affinity for rugby (36.14×), Rugby sevens (123.11×), and Six Nations Championship (107.5×) over the country average.
Where do National Rugby League fans live in Germany?
National Rugby League fans in Germany are most concentrated in Bayern (reach 174,133), Nordrhein-Westfalen (reach 129,474), and Berlin (reach 116,506). These three regions account for the largest share of the active audience.
What other brands do National Rugby League fans also like?
Beyond National Rugby League itself, the audience over-indexes on Rugby sevens (123.11×), Six Nations Championship (107.5×), Rugby World Cup (72.6×), and England Rugby (112.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National Rugby League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.