Australian rules football Audience in Germany
Australian rules football has an estimated audience of 271,074 people in Germany. 37.4% are female, 62.6% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BabyOne, Borussia Dortmund, Outdoor recreation, Reading, Tyrol (state).
The average Australian rules football fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BabyOne, Borussia Dortmund, Outdoor recreation, with strongest over-indexing on BabyOne (7.94× the country average). Demographically, the Australian rules football audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Australian rules football fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 32.8 |
| Estimated audience size | 271,074 |
Audience persona
The typical Australian rules football fan in Germany is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for BabyOne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,537 | 1.04× |
| Bayern | 43,305 | 0.99× |
| Baden-Württemberg | 36,093 | 0.98× |
| Niedersachsen | 25,643 | 0.97× |
| Hessen | 20,793 | 1.01× |
| Sachsen | 17,490 | 1.32× |
| Berlin | 15,442 | 1.27× |
| Rheinland-Pfalz | 11,195 | 0.82× |
| Schleswig-Holstein | 8,498 | 0.87× |
| Brandenburg | 7,395 | 0.88× |
| Thüringen | 7,393 | 1.07× |
| Hamburg | 6,739 | 1.1× |
| Sachsen-Anhalt | 5,053 | 0.72× |
| Mecklenburg-Vorpommern | 3,976 | 0.77× |
| Saarland | 3,023 | 0.91× |
| Bremen | 2,966 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BabyOne | 7.94× | Kids & Family |
| Borussia Dortmund | 1.94× | Sports |
| Outdoor recreation | 2.04× | Sports |
| Reading | 1.93× | Literature |
| Tyrol (state) | 3.65× | Travel & Leisure |
| Sports | 1.79× | Sports |
| Arts and music | 1.72× | Arts & Culture |
| Food | 1.78× | Food & Beverages |
| Sports and outdoors | 1.62× | Sports |
| Business | 1.91× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| Online shopping | 1.76× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Idealo | 3.19× | Shopping |
| BUNTE.de | 4.21× | Internet & Social Media |
| Home and garden | 1.71× | Home & Garden |
| Family and relationships | 1.73× | Kids & Family |
| Bundesliga | 1.86× | Sports |
| Family | 1.93× | Kids & Family |
| Euphoria | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| Risk Appetite | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.09 |
| Sports Activity | POWER | 1.09 |
| Spirituality | BALANCE | 1.01 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 38.0% |
| United States | 15.6% |
| United Kingdom | 8.3% |
See Australian rules football audiences in other countries
- Australian rules football — United States
- Australian rules football — United Kingdom
- Australian rules football — France
- Australian rules football — Italy
- Australian rules football — Spain
- Australian rules football — Brazil
- Australian rules football — Japan
- Australian rules football — South Korea
- Australian rules football — India
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Australian rules football have in Germany?
Australian rules football has an estimated audience of 271,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Australian rules football fans?
37.4% of Australian rules football fans are female, 62.6% are male, with an average age of 32.8 years.
Which brands do Australian rules football fans like most?
Australian rules football fans show strongest brand affinity for BabyOne (7.94×), Borussia Dortmund (1.94×), and Outdoor recreation (2.04×) over the country average.
Where do Australian rules football fans live in Germany?
Australian rules football fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,537), Bayern (reach 43,305), and Baden-Württemberg (reach 36,093). These three regions account for the largest share of the active audience.
What other brands do Australian rules football fans also like?
Beyond Australian rules football itself, the audience over-indexes on Borussia Dortmund (1.94×), Outdoor recreation (2.04×), Reading (1.93×), and Tyrol (state) (3.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australian rules football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.