McCormick Spice Audience in United States

McCormick Spice logo

McCormick Spice has an estimated audience of 900,377 people in United States. 81.0% are female, 19.0% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Kona Grill, Elsword, Pillow, Staycation, Home equity.

The average McCormick Spice fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kona Grill, Elsword, Pillow, with strongest over-indexing on Kona Grill (20× the country average). Demographically, the McCormick Spice audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of McCormick Spice fans

Demographic split for McCormick Spice audience in United States
MetricValue
Female81.0%
Male19.0%
Average age40.1
Estimated audience size900,377

Audience persona

The typical McCormick Spice fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Kona Grill.

Top regions in United States

Top regions ranked by reach for McCormick Spice in United States
RegionReachAffinity
California65,4030.66×
New York55,5921.1×
Texas52,0810.67×
Maryland50,2083.24×
Florida44,2090.73×
Pennsylvania43,0801.42×
Illinois36,3321.21×
Ohio27,8261×
Virginia26,0511.19×
New Jersey25,1791.1×
Massachusetts23,6421.33×
North Carolina22,8930.85×
Michigan22,7720.97×
Georgia20,5420.74×
Indiana17,9801.09×
Wisconsin16,1161.19×
Minnesota15,8581.23×
Tennessee15,5720.86×
Missouri14,7461.02×
Arizona13,5170.74×
South Carolina12,6350.93×
Washington12,5010.69×
Colorado11,2510.79×
Iowa10,9921.48×
Connecticut10,1691.13×
Kentucky8,9880.8×
Louisiana8,4020.72×
Alabama8,1730.65×
Oregon8,1700.79×
Oklahoma7,8410.78×
Kansas6,7200.95×
New Hampshire6,4281.81×
Mississippi6,0520.82×
Arkansas5,6600.76×
Utah4,6800.58×
Nevada4,6290.53×
West Virginia4,5581.09×
Washington, District of Columbia4,2841.58×
Nebraska3,8900.86×
Maine3,7641.17×
Delaware3,7471.51×
Rhode Island3,2781.14×
Idaho3,2380.72×
New Mexico2,8850.64×
Montana2,4400.98×
Hawaii2,1650.56×
South Dakota1,7310.83×
Vermont1,7151.08×
North Dakota1,4660.79×
Alaska1,2250.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McCormick Spice audience
BrandAffinityCategory
Kona Grill20×Food & Beverages
Elsword25.38×Games
Pillow1.99×Home & Garden
Staycation2.9×Home & Garden
Home equity1.56×Home & Garden
Hawthorn Football Club12.22×Sports
3D printing1.62×Technology & Electronics
Cuautitlán Izcalli20×Travel & Leisure
JDSU1.7×Business & Career
Avneet Kaur15.61×Movies & TV
Regional styles of Mexican music1.54×Music & Radio
İznik20×Travel & Leisure
Hammock camping3.84×Travel & Leisure
Home staging2.74×Home & Garden
The Other Woman (2009 film)4.39×Movies & TV
Jesse Plemons1.7×Movies & TV
Mothercare1.6×Kids & Family
Stamp collecting2.28×Home & Garden
Academy Award for Best Original Score7.57×Movies & TV
Corona (band)2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McCormick Spice audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
Price SensitivityPREMIUM1.43
IndulgenceJOY1.42
Family OrientationCONSERVATISM1.4
CreativityOPEN1.22
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for McCormick Spice
CountryShare
United States92.0%
Philippines1.7%
Canada1.7%

See McCormick Spice audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does McCormick Spice have in United States?

McCormick Spice has an estimated audience of 900,377 people in United States, concentrated in California and New York.

What is the gender split and age of McCormick Spice fans?

81.0% of McCormick Spice fans are female, 19.0% are male, with an average age of 40.1 years.

Which brands do McCormick Spice fans like most?

McCormick Spice fans show strongest brand affinity for Kona Grill (20×), Elsword (25.38×), and Pillow (1.99×) over the country average.

Where do McCormick Spice fans live in United States?

McCormick Spice fans in United States are most concentrated in California (reach 65,403), New York (reach 55,592), and Texas (reach 52,081). These three regions account for the largest share of the active audience.

What other brands do McCormick Spice fans also like?

Beyond McCormick Spice itself, the audience over-indexes on Elsword (25.38×), Pillow (1.99×), Staycation (2.9×), and Home equity (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McCormick Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.