Rascasse Audience Intelligence

McCormick Spice Audience in United States

A data profile of the people who buy, follow and care about McCormick Spice in United States — modelled from more than twelve digital signal sources. McCormick Spice has an estimated audience of 901,563 people in United States.

#788among Website / Newspaper / Magazine in United States#1410in Food & Beverages

The average McCormick Spice fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yandex, Jennifer Love Hewitt, Real Canadian Superstore, with strongest over-indexing on Yandex (72.66× the country average).

Demographically, the McCormick Spice audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McCormick Spice fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Yandex.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McCormick Spice profile in United States.

Audience size
902K
in United States
Gender
81.0%♀
19.0% male
Age
40.1
average years
Country rank
#25366
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of McCormick Spice

81.0% are female, 19.0% are male, average age 40.1.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for McCormick Spice audience in United States
MetricValue
Female81.0%
Male19.0%
Average age40.1
Estimated audience size901,563
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the McCormick Spice audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4927%
50+18%
Fig. 04

Worldwide distribution

91.9%

of the worldwide McCormick Spice audience comes from United States.

Worldwide audience distribution share by country for McCormick Spice
CountryShare
United States91.9%
Philippines1.7%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McCormick Spice audience in United States is strongest.

Fig. 05

Top regions by affinity

McCormick Spice fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K2.71×
02New Hampshire~5K1.39×
03Washington, District of Columbia~3K1.28×
04Pennsylvania~40K1.27×
05West Virginia~5K1.25×
06Iowa~9K1.22×
07Delaware~3K1.22×
08Wisconsin~20K1.21×
09Massachusetts~20K1.17×
10Minnesota~10K1.16×
11Illinois~30K1.14×
12Rhode Island~3K1.14×
13Maine~4K1.13×
14Virginia~20K1.08×
15Connecticut~10K1.07×
16Vermont~2K1.07×
17Indiana~20K1.04×
18South Dakota~2K1.02×
19New Jersey~20K1.01×
20Montana~3K1.01×
21North Dakota~2K1.00×
22Missouri~10K0.99×
23New York~50K0.98×
24Ohio~30K0.98×
25South Carolina~10K0.98×
26Kansas~7K0.96×
27Nebraska~4K0.96×
28Alaska~2K0.95×
29Michigan~20K0.94×
30Arkansas~7K0.94×
31Kentucky~10K0.93×
32Oklahoma~9K0.92×
33Tennessee~20K0.90×
34Idaho~4K0.90×
35Mississippi~7K0.89×
36Alabama~10K0.88×
37North Carolina~20K0.87×
38New Mexico~4K0.85×
39Oregon~9K0.84×
40Hawaii~3K0.84×
41Louisiana~10K0.83×
42Georgia~20K0.80×
43Arizona~10K0.79×
44Colorado~10K0.79×
45Washington~10K0.76×
46Florida~50K0.75×
47Utah~6K0.75×
48Nevada~6K0.74×
49Texas~60K0.71×
50California~60K0.63×
Fig. 06

Affinity by region

Affinity by region — McCormick Spice, United States
0.63×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McCormick Spice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McCormick Spice audience
#·InterestCategoryAffinity×
01YandexTechnology & Electronics72.66×
02Real Canadian SuperstoreShopping47.38×
03Lady AntebellumMusic & Radio23.27×
04Jennifer Love HewittMovies & TV20.00×
05LouvreTravel & Leisure20.00×
06Canadian TireCars & Mobility15.20×
07Christina HendricksMovies & TV14.94×
08Kiernan ShipkaMovies & TV10.20×
09Ariel WinterMovies & TV8.44×
10BagelFood & Beverages8.09×
11Makeup brushBeauty & Wellness5.19×
12Microwave ovenHome & Garden3.95×
13HypermarketShopping3.69×
14Pizza HutFood & Beverages2.69×
15Scooby-DooMovies & TV2.66×
16PastryFood & Beverages2.65×
17Discount storesShopping2.58×
18CookbookFood & Beverages2.55×
19SubwayFood & Beverages2.30×
20BreakfastFood & Beverages2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McCormick Spice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McCormick Spice audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
IndulgenceJOY1.62×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McCormick Spice audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does McCormick Spice have in United States?

McCormick Spice has an estimated audience of 901,563 people in United States, concentrated in California and Texas.

02

What is the gender split and age of McCormick Spice fans?

81.0% of McCormick Spice fans are female, 19.0% are male, with an average age of 40.1 years.

03

Which brands do McCormick Spice fans like most?

McCormick Spice fans show strongest brand affinity for Yandex (72.66×), Jennifer Love Hewitt (20×), and Real Canadian Superstore (47.38×) over the country average.

04

Where do McCormick Spice fans live in United States?

McCormick Spice fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do McCormick Spice fans also like?

Beyond McCormick Spice itself, the audience over-indexes on Jennifer Love Hewitt (20×), Real Canadian Superstore (47.38×), Christina Hendricks (14.94×), and Louvre (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See McCormick Spice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McCormick Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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