Lady Antebellum Audience in United States

Lady Antebellum logo

Lady Antebellum has an estimated audience of 689,576 people in United States. 69.6% are female, 30.4% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Maiden's Tower, Keith Urban, Hidalgo (film), Vevo, Jennifer Nettles.

The average Lady Antebellum fan in United States is 43.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Maiden's Tower, Keith Urban, Hidalgo (film), with strongest over-indexing on Maiden's Tower (5647.67× the country average). Demographically, the Lady Antebellum audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Lady Antebellum fans

Demographic split for Lady Antebellum audience in United States
MetricValue
Female69.6%
Male30.4%
Average age43.1
Estimated audience size689,576

Audience persona

The typical Lady Antebellum fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Maiden's Tower.

Top regions in United States

Top regions ranked by reach for Lady Antebellum in United States
RegionReachAffinity
Texas57,7190.97×
California57,4390.76×
Florida41,4660.89×
New York25,1490.65×
Ohio23,8421.12×
Tennessee22,7481.64×
Illinois22,6540.99×
North Carolina21,2641.02×
Pennsylvania21,2440.91×
Georgia20,6940.97×
Michigan16,4680.91×
Virginia14,7170.88×
South Carolina14,4221.39×
Missouri13,5671.22×
Indiana13,3331.06×
Minnesota13,0331.32×
Arizona12,5490.89×
Washington11,6120.84×
Wisconsin11,5401.11×
New Jersey11,3650.65×
Kentucky10,8021.25×
Alabama10,7681.12×
Massachusetts10,4030.77×
Oklahoma9,5671.25×
Colorado9,2530.85×
Maryland8,4450.71×
Louisiana7,8300.88×
Arkansas7,0691.24×
Oregon7,0200.89×
Iowa6,9891.23×
Kansas6,1681.14×
Nevada5,9030.89×
Connecticut5,5430.8×
Utah5,5240.89×
Idaho5,4911.59×
Mississippi5,2610.93×
West Virginia4,2031.31×
Nebraska3,6421.05×
New Mexico3,6361.05×
New Hampshire2,6550.98×
Maine2,5131.02×
Hawaii2,3480.79×
Montana1,9911.04×
South Dakota1,8181.14×
North Dakota1,6791.19×
Washington, District of Columbia1,6580.8×
Rhode Island1,5230.69×
Delaware1,4310.75×
Alaska1,1500.78×
Vermont1,0230.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lady Antebellum audience
BrandAffinityCategory
Maiden's Tower5647.67×
Keith Urban16.85×Music & Radio
Hidalgo (film)48.55×Movies & TV
Vevo37.17×Music & Radio
Jennifer Nettles22.19×Music & Radio
LeAnn Rimes16.02×Music & Radio
Lainey Wilson10.24×Music & Radio
Little Big Town29.21×Music & Radio
Carrie Underwood11×Music & Radio
Shania Twain13.49×Music & Radio
Ella Langley7.67×Music & Radio
Gretchen Wilson19.01×Music & Radio
Dolly Parton6.7×Music & Radio
Reba McEntire10.14×Music & Radio
Brooks & Dunn19.13×Music & Radio
Megan Moroney7.83×Music & Radio
Miranda Lambert11.52×Music & Radio
Chris Stapleton10.88×Music & Radio
Kacey Musgraves15.84×Music & Radio
Rascal Flatts19.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lady Antebellum audience
TraitClusterScore
Risk AppetiteTHRILL2.01
Luxury OrientationPREMIUM1.48
ExtroversionTHRILL1.21
CreativityOPEN1.17
Price SensitivityPREMIUM1.16
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Lady Antebellum
CountryShare
United States61.0%
United Kingdom8.7%
Canada4.8%

See Lady Antebellum audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Lady Antebellum have in United States?

Lady Antebellum has an estimated audience of 689,576 people in United States, concentrated in Texas and California.

What is the gender split and age of Lady Antebellum fans?

69.6% of Lady Antebellum fans are female, 30.4% are male, with an average age of 43.1 years.

Which brands do Lady Antebellum fans like most?

Lady Antebellum fans show strongest brand affinity for Maiden's Tower (5647.67×), Keith Urban (16.85×), and Hidalgo (film) (48.55×) over the country average.

Where do Lady Antebellum fans live in United States?

Lady Antebellum fans in United States are most concentrated in Texas (reach 57,719), California (reach 57,439), and Florida (reach 41,466). These three regions account for the largest share of the active audience.

What other brands do Lady Antebellum fans also like?

Beyond Lady Antebellum itself, the audience over-indexes on Keith Urban (16.85×), Hidalgo (film) (48.55×), Vevo (37.17×), and Jennifer Nettles (22.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lady Antebellum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.