Rascasse Audience Intelligence

Super League Audience in United States

A data profile of the people who buy, follow and care about Super League in United States — modelled from more than twelve digital signal sources. Super League has an estimated audience of 287,017 people in United States.

#550among Soccer in United States#638among Event in United States#4982in Sports

The average Super League fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include La Sportiva, Christian Pulisic, Thierry Henry, with strongest over-indexing on La Sportiva (273.85× the country average).

Demographically, the Super League audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super League fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for La Sportiva.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super League profile in United States.

Audience size
287K
in United States
Gender
27.1%♀
72.9% male
Age
37.4
average years
Country rank
#49449
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super League fans

27.1% are female, 72.9% are male, average age 37.4.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Super League audience in United States
MetricValue
Female27.1%
Male72.9%
Average age37.4
Estimated audience size287,017
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Super League audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Super League audience comes from United States.

Worldwide audience distribution share by country for Super League
CountryShare
United Kingdom18.0%
Greece17.3%
Australia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super League audience in United States is strongest.

Fig. 05

Top regions by affinity

Super League fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K2.11×
02Nevada~5K1.96×
03Washington, District of Columbia~1K1.73×
04Massachusetts~9K1.56×
05New Jersey~10K1.48×
06Florida~30K1.38×
07Hawaii~2K1.31×
08Connecticut~4K1.27×
09Virginia~9K1.26×
10Maryland~6K1.25×
11California~40K1.23×
12Maine~1K1.20×
13South Carolina~5K1.19×
14Rhode Island~1K1.11×
15Illinois~10K1.10×
16Washington~6K1.10×
17New Hampshire~1K1.10×
18Alaska<1K1.05×
19Vermont<1K1.01×
20North Dakota<1K1.00×
21South Dakota<1K0.99×
22Delaware<1K0.98×
23Montana<1K0.97×
24Texas~20K0.96×
25Kentucky~3K0.92×
26West Virginia~1K0.92×
27Arkansas~2K0.91×
28Kansas~2K0.91×
29Pennsylvania~9K0.90×
30Nebraska~1K0.90×
31Idaho~1K0.90×
32Georgia~8K0.88×
33North Carolina~8K0.88×
34Oregon~3K0.88×
35New Mexico~1K0.88×
36Indiana~5K0.87×
37Utah~2K0.87×
38Mississippi~2K0.87×
39Iowa~2K0.87×
40Colorado~4K0.85×
41Arizona~5K0.83×
42Oklahoma~3K0.82×
43Wisconsin~3K0.81×
44Minnesota~3K0.81×
45Louisiana~3K0.81×
46Michigan~6K0.80×
47Alabama~3K0.79×
48Missouri~4K0.78×
49Tennessee~4K0.77×
50Ohio~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Super League, United States
0.75×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super League audience
#·InterestCategoryAffinity×
01La SportivaFashion & Accessoires273.85×
02Online walletTechnology & Electronics35.44×
03Thierry HenrySports23.35×
04Leicester City F.C.Sports20.00×
05Robert LewandowskiSports20.00×
06Southampton F.C.Sports20.00×
07West Ham United F.C.Sports20.00×
08Sundar PichaiBusiness & Career20.00×
09S.S. LazioSports20.00×
10Christy TurlingtonFashion & Accessoires20.00×
11Wayne RooneySports19.09×
12Philadelphia UnionSports18.93×
13Mohamed SalahSports18.02×
14Christian PulisicSports16.91×
15Crystal Palace F.C.Sports14.95×
16Electronic trading platformBusiness & Career10.33×
17Major League SoccerSports4.48×
18SubwayFood & Beverages2.20×
19Pizza HutFood & Beverages2.17×
20McDonald'sFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.82×
IndulgenceJOY1.60×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
DIY MentalityTHRILL0.62×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super League have in United States?

Super League has an estimated audience of 287,017 people in United States, concentrated in California and New York.

02

What is the gender split and age of Super League fans?

27.1% of Super League fans are female, 72.9% are male, with an average age of 37.4 years.

03

Which brands do Super League fans like most?

Super League fans show strongest brand affinity for La Sportiva (273.85×), Christian Pulisic (16.91×), and Thierry Henry (23.35×) over the country average.

04

Where do Super League fans live in United States?

Super League fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Super League fans also like?

Beyond Super League itself, the audience over-indexes on Christian Pulisic (16.91×), Thierry Henry (23.35×), Leicester City F.C. (20×), and Major League Soccer (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Super League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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