Super League Audience in United States
Super League has an estimated audience of 286,996 people in United States. 27.1% are female, 72.9% are male, average age 37.4. Top regions: California, New York, Florida. Top brand affinities: La Sportiva, Google Maps, Capital One, Aaron Rodgers, Indeed.com.
The average Super League fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include La Sportiva, Google Maps, Capital One, with strongest over-indexing on La Sportiva (130.18× the country average). Demographically, the Super League audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Super League fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 37.4 |
| Estimated audience size | 286,996 |
Audience persona
The typical Super League fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for La Sportiva.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,810 | 1.29× |
| New York | 36,313 | 2.26× |
| Florida | 29,346 | 1.51× |
| Texas | 23,783 | 0.96× |
| Illinois | 12,104 | 1.27× |
| New Jersey | 11,569 | 1.58× |
| Massachusetts | 10,237 | 1.81× |
| Virginia | 9,792 | 1.4× |
| Pennsylvania | 9,385 | 0.97× |
| Georgia | 8,094 | 0.92× |
| North Carolina | 7,206 | 0.83× |
| Maryland | 6,596 | 1.34× |
| South Carolina | 6,426 | 1.49× |
| Ohio | 6,036 | 0.68× |
| Washington | 5,931 | 1.03× |
| Michigan | 5,677 | 0.76× |
| Nevada | 4,933 | 1.78× |
| Arizona | 4,532 | 0.77× |
| Connecticut | 4,430 | 1.54× |
| Colorado | 3,727 | 0.82× |
| Indiana | 3,644 | 0.69× |
| Tennessee | 3,501 | 0.61× |
| Kentucky | 3,337 | 0.93× |
| Minnesota | 2,985 | 0.73× |
| Missouri | 2,833 | 0.61× |
| Oregon | 2,720 | 0.83× |
| Wisconsin | 2,682 | 0.62× |
| Washington, District of Columbia | 2,286 | 2.65× |
| Utah | 2,006 | 0.78× |
| Alabama | 2,005 | 0.5× |
| Arkansas | 1,853 | 0.78× |
| Louisiana | 1,795 | 0.48× |
| Iowa | 1,705 | 0.72× |
| Oklahoma | 1,637 | 0.51× |
| New Hampshire | 1,602 | 1.42× |
| Kansas | 1,591 | 0.7× |
| Hawaii | 1,225 | 0.99× |
| Mississippi | 1,009 | 0.43× |
| Nebraska | 986 | 0.69× |
| Rhode Island | 928 | 1.02× |
| West Virginia | 833 | 0.62× |
| Idaho | 769 | 0.53× |
| Delaware | 752 | 0.95× |
| Maine | 751 | 0.73× |
| New Mexico | 669 | 0.46× |
| Alaska | 665 | 1.08× |
| Montana | 628 | 0.79× |
| South Dakota | 572 | 0.86× |
| North Dakota | 557 | 0.95× |
| Wyoming | 539 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Sportiva | 130.18× | Fashion & Accessoires |
| Google Maps | 13.03× | Internet & Social Media |
| Capital One | 13.27× | Business & Career |
| Aaron Rodgers | 19.24× | Sports |
| Indeed.com | 11.78× | Business & Career |
| Enterprise Rent-A-Car | 15.59× | Cars & Mobility |
| Luka Dončić | 24.26× | Sports |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 13.58× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Google News | 10.2× | News |
| CarGurus | 9.55× | Cars & Mobility |
| Jason Momoa | 14.76× | Movies & TV |
| Margot Robbie | 14.4× | Movies & TV |
| ICloud | 14.11× | Technology & Electronics |
| David Beckham | 26.67× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| AccuWeather | 8.89× | Home & Garden |
| Alexandra Daddario | 14.23× | Movies & TV |
| DeviantArt | 9.69× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.81 |
| Risk Appetite | THRILL | 1.48 |
| Travelling | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.39 |
| Extroversion | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 17.7% |
| Greece | 17.3% |
| Switzerland | 9.1% |
See Super League audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
Frequently asked questions
How many fans does Super League have in United States?
Super League has an estimated audience of 286,996 people in United States, concentrated in California and New York.
What is the gender split and age of Super League fans?
27.1% of Super League fans are female, 72.9% are male, with an average age of 37.4 years.
Which brands do Super League fans like most?
Super League fans show strongest brand affinity for La Sportiva (130.18×), Google Maps (13.03×), and Capital One (13.27×) over the country average.
Where do Super League fans live in United States?
Super League fans in United States are most concentrated in California (reach 40,810), New York (reach 36,313), and Florida (reach 29,346). These three regions account for the largest share of the active audience.
What other brands do Super League fans also like?
Beyond Super League itself, the audience over-indexes on Google Maps (13.03×), Capital One (13.27×), Aaron Rodgers (19.24×), and Indeed.com (11.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Super League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.