Rascasse Audience Intelligence

Gisele Bündchen Audience in United States

A data profile of the people who buy, follow and care about Gisele Bündchen in United States — modelled from more than twelve digital signal sources. Gisele Bündchen has an estimated audience of 2,794,963 people in United States.

#30among Fashion model in United States#1731among Person in United States#512in Fashion & Accessoires

The average Gisele Bündchen fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Adriana Lima, Sara Sampaio, Yohji Yamamoto, with strongest over-indexing on Adriana Lima (46.37× the country average).

Demographically, the Gisele Bündchen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gisele Bündchen fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gisele Bündchen profile in United States.

Audience size
2.8M
in United States
Gender
67.1%♀
32.9% male
Age
41.2
average years
Country rank
#10890
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gisele Bündchen fans

67.1% are female, 32.9% are male, average age 41.2.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Gisele Bündchen audience in United States
MetricValue
Female67.1%
Male32.9%
Average age41.2
Estimated audience size2,794,963
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Gisele Bündchen audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Gisele Bündchen audience comes from United States.

Worldwide audience distribution share by country for Gisele Bündchen
CountryShare
Brazil24.5%
United States22.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gisele Bündchen audience in United States is strongest.

Fig. 05

Top regions by affinity

Gisele Bündchen fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.14×
02Rhode Island~20K1.89×
03New Hampshire~20K1.76×
04Maine~10K1.40×
05Connecticut~40K1.34×
06Florida~200K1.32×
07Vermont~6K1.22×
08New Jersey~80K1.21×
09New York~200K1.14×
10California~300K1.13×
11Hawaii~10K1.13×
12Pennsylvania~100K1.10×
13Maryland~50K1.09×
14Michigan~70K1.05×
15Washington, District of Columbia~8K1.00×
16Illinois~90K0.99×
17Virginia~60K0.99×
18Minnesota~40K0.99×
19Texas~200K0.98×
20Wisconsin~40K0.98×
21Colorado~40K0.96×
22Nevada~20K0.96×
23Arizona~50K0.95×
24South Carolina~40K0.95×
25Washington~50K0.93×
26Georgia~80K0.92×
27Delaware~7K0.92×
28North Carolina~70K0.91×
29North Dakota~5K0.91×
30Missouri~40K0.90×
31Ohio~70K0.89×
32Montana~6K0.88×
33Tennessee~50K0.87×
34Idaho~10K0.86×
35Indiana~40K0.85×
36Louisiana~30K0.85×
37Oklahoma~30K0.85×
38Kansas~20K0.85×
39Iowa~20K0.84×
40New Mexico~10K0.84×
41Oregon~20K0.82×
42Nebraska~10K0.82×
43South Dakota~5K0.81×
44Alaska~5K0.80×
45Utah~20K0.79×
46Kentucky~30K0.78×
47Arkansas~20K0.76×
48Alabama~30K0.73×
49West Virginia~9K0.72×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Gisele Bündchen, United States
0.71×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gisele Bündchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gisele Bündchen audience
#·InterestCategoryAffinity×
01Our LegacyFashion & Accessoires85.10×
02Laetitia CastaMovies & TV57.69×
03Sara SampaioFashion & Accessoires57.10×
04Yohji YamamotoFashion & Accessoires56.86×
05Claudia SchifferFashion & Accessoires53.73×
06Chanel ImanFashion & Accessoires53.20×
07Doutzen KroesFashion & Accessoires50.50×
08Alessandra AmbrosioFashion & Accessoires46.96×
09Adriana LimaFashion & Accessoires46.37×
10UlzzangBeauty & Wellness40.42×
11Miranda KerrFashion & Accessoires38.93×
12Barbara PalvinFashion & Accessoires31.97×
13SalomonFashion & Accessoires26.10×
14Candice SwanepoelFashion & Accessoires21.97×
15Alicia VikanderMovies & TV20.30×
16Elizabeth DebickiMovies & TV18.75×
17Rick OwensFashion & Accessoires17.31×
18Natalie DormerMovies & TV16.50×
19Cara DelevingneFashion & Accessoires15.26×
20Larry EllisonBusiness & Career14.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gisele Bündchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gisele Bündchen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.07×
TravellingTHRILL1.34×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gisele Bündchen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Pet OwnershipJOY0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gisele Bündchen have in United States?

Gisele Bündchen has an estimated audience of 2,794,963 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Gisele Bündchen fans?

67.1% of Gisele Bündchen fans are female, 32.9% are male, with an average age of 41.2 years.

03

Which brands do Gisele Bündchen fans like most?

Gisele Bündchen fans show strongest brand affinity for Adriana Lima (46.37×), Sara Sampaio (57.1×), and Yohji Yamamoto (56.86×) over the country average.

04

Where do Gisele Bündchen fans live in United States?

Gisele Bündchen fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gisele Bündchen fans also like?

Beyond Gisele Bündchen itself, the audience over-indexes on Sara Sampaio (57.1×), Yohji Yamamoto (56.86×), Barbara Palvin (31.97×), and Miranda Kerr (38.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gisele Bündchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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