Gisele Bündchen Audience in United States

Gisele Bündchen logo

Gisele Bündchen has an estimated audience of 651,877 people in United States. 67.1% are female, 32.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Adriana Lima, Adriana Lima, Sara Sampaio, Yohji Yamamoto, Miranda Kerr.

The average Gisele Bündchen fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Adriana Lima, Adriana Lima, Sara Sampaio, with strongest over-indexing on Adriana Lima (46.37× the country average). Demographically, the Gisele Bündchen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Gisele Bündchen fans

Demographic split for Gisele Bündchen audience in United States
MetricValue
Female67.1%
Male32.9%
Average age41.2
Estimated audience size651,877

Audience persona

The typical Gisele Bündchen fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Adriana Lima.

Top regions in United States

Top regions ranked by reach for Gisele Bündchen in United States
RegionReachAffinity
California82,8211.16×
Texas58,6581.05×
Florida58,4341.32×
New York42,5271.17×
Massachusetts27,6342.15×
Pennsylvania24,6871.12×
Illinois22,2211.02×
New Jersey20,4971.24×
Georgia19,1130.95×
North Carolina18,7010.95×
Ohio18,5040.92×
Michigan18,4211.08×
Virginia16,0781.01×
Arizona12,8860.97×
Washington12,2720.94×
Maryland12,2361.09×
Tennessee11,5860.89×
Indiana10,4270.88×
Colorado10,1520.99×
Missouri9,7580.93×
South Carolina9,6060.98×
Wisconsin9,5850.98×
Minnesota9,5131.02×
Connecticut8,6491.32×
Louisiana7,1620.85×
Alabama6,6100.73×
Kentucky6,4350.79×
Oklahoma6,3160.87×
Nevada6,0750.96×
Oregon6,0310.81×
Utah4,5680.78×
Iowa4,4720.83×
New Hampshire4,4461.73×
Kansas4,3990.86×
Arkansas4,0480.75×
Rhode Island3,8451.85×
Mississippi3,6730.68×
Maine3,2381.39×
Hawaii3,0181.08×
Idaho2,7480.84×
New Mexico2,6780.82×
Nebraska2,6460.81×
West Virginia2,0460.67×
Washington, District of Columbia1,8450.94×
Delaware1,5880.88×
Montana1,5080.83×
Vermont1,3181.15×
South Dakota1,1420.76×
North Dakota1,1320.85×
Alaska1,0020.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gisele Bündchen audience
BrandAffinityCategory
Adriana Lima46.37×Fashion & Accessoires
Adriana Lima34.27×Fashion & Accessoires
Sara Sampaio57.1×Fashion & Accessoires
Yohji Yamamoto56.86×Fashion & Accessoires
Miranda Kerr38.93×Fashion & Accessoires
Claudia Schiffer53.73×Fashion & Accessoires
Our Legacy85.1×Fashion & Accessoires
Barbara Palvin31.97×Fashion & Accessoires
Alessandra Ambrosio46.96×Fashion & Accessoires
Chanel Iman53.2×Fashion & Accessoires
Salomon26.1×Fashion & Accessoires
Rick Owens17.31×Fashion & Accessoires
Larry Ellison14.56×Business & Career
Doutzen Kroes50.5×Fashion & Accessoires
Laetitia Casta57.69×Movies & TV
Alicia Vikander20.3×Movies & TV
Natalie Dormer16.5×Movies & TV
Elizabeth Debicki18.75×Movies & TV
Virat Kohli20.54×Sports
Ulzzang40.42×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gisele Bündchen audience
TraitClusterScore
Luxury OrientationPREMIUM2.25
Risk AppetiteTHRILL2.23
Price SensitivityPREMIUM1.68
MindfulnessBALANCE1.53
Design AffinityPREMIUM1.4
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Gisele Bündchen
CountryShare
Brazil27.1%
United States14.6%
France3.2%

See Gisele Bündchen audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Gisele Bündchen have in United States?

Gisele Bündchen has an estimated audience of 651,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Gisele Bündchen fans?

67.1% of Gisele Bündchen fans are female, 32.9% are male, with an average age of 41.2 years.

Which brands do Gisele Bündchen fans like most?

Gisele Bündchen fans show strongest brand affinity for Adriana Lima (46.37×), Adriana Lima (34.27×), and Sara Sampaio (57.1×) over the country average.

Where do Gisele Bündchen fans live in United States?

Gisele Bündchen fans in United States are most concentrated in California (reach 82,821), Texas (reach 58,658), and Florida (reach 58,434). These three regions account for the largest share of the active audience.

What other brands do Gisele Bündchen fans also like?

Beyond Gisele Bündchen itself, the audience over-indexes on Adriana Lima (34.27×), Sara Sampaio (57.1×), Yohji Yamamoto (56.86×), and Miranda Kerr (38.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gisele Bündchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.