Ulzzang Audience in United States

Ulzzang logo

Ulzzang has an estimated audience of 325,954 people in United States. 65.1% are female, 34.9% are male, average age 27.7. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Natural rubber, Vocal harmony, Minnesota, Home equity.

The average Ulzzang fan in United States is 27.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Natural rubber, Vocal harmony, with strongest over-indexing on Lulu 黃路梓茵 (14.9× the country average). Demographically, the Ulzzang audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Ulzzang fans

Demographic split for Ulzzang audience in United States
MetricValue
Female65.1%
Male34.9%
Average age27.7
Estimated audience size325,954

Audience persona

The typical Ulzzang fan in United States is more female, around 27.7 years old, with strong Travelling tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Ulzzang in United States
RegionReachAffinity
California77,7142.17×
Texas33,4301.19×
New York26,5261.46×
Florida20,0330.91×
Georgia11,4601.14×
Illinois10,7860.99×
Washington10,4821.6×
Virginia9,4551.19×
Pennsylvania9,1280.83×
New Jersey8,4941.02×
North Carolina8,2850.84×
Ohio8,0240.8×
Massachusetts7,4241.16×
Arizona7,1471.07×
Maryland6,7291.2×
Indiana6,6211.11×
Michigan6,5560.77×
Minnesota5,3581.15×
Tennessee4,5630.7×
Nevada3,9641.26×
Oregon3,7741.01×
Missouri3,6420.69×
Alabama3,4590.76×
Wisconsin3,4480.7×
Colorado3,4200.67×
Connecticut3,2080.98×
South Carolina3,1040.63×
Louisiana2,9540.7×
Oklahoma2,8860.8×
Hawaii2,8102.01×
Utah2,5010.86×
Kentucky2,2910.56×
Mississippi1,8220.68×
Kansas1,7980.7×
New Mexico1,7041.04×
Arkansas1,6190.6×
Iowa1,3190.49×
Nebraska1,1420.7×
Idaho1,0620.65×
West Virginia1,0620.7×
Alaska1,0601.52×
Rhode Island9860.95×
Montana9241.02×
South Dakota9121.21×
Washington, District of Columbia9100.93×
North Dakota8881.33×
New Hampshire8750.68×
Wyoming8591.78×
Maine8440.72×
Vermont8311.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ulzzang audience
BrandAffinityCategory
Lulu 黃路梓茵14.9×Movies & TV
Natural rubber4.63×Cars & Mobility
Vocal harmony9.92×Music & Radio
Minnesota3.45×Travel & Leisure
Home equity3.23×Home & Garden
Morphine (band)12.45×Music & Radio
Nationality3.16×Politics & Society
Home construction1.97×Home & Garden
Dog breed1.56×Pets & Animals
Elsword19.46×Games
Alaska1.68×Travel & Leisure
Bank account2.31×Business & Career
JDSU2.83×Business & Career
Mothercare2.98×Kids & Family
Kay Arthur20×Literature
Staycation2.63×Home & Garden
Nipsey Hussle4.63×Music & Radio
Home staging4.01×Home & Garden
3D printing1.77×Technology & Electronics
Nebraska Cornhuskers football2.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ulzzang audience
TraitClusterScore
TravellingTHRILL1.63
Early Adopter MentalityPOWER1.6
SustainabilityBALANCE1.55
Luxury OrientationPREMIUM1.51
SpiritualityBALANCE1.43
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Ulzzang
CountryShare
Japan21.7%
South Korea21.3%
Vietnam13.2%

See Ulzzang audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Ulzzang have in United States?

Ulzzang has an estimated audience of 325,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Ulzzang fans?

65.1% of Ulzzang fans are female, 34.9% are male, with an average age of 27.7 years.

Which brands do Ulzzang fans like most?

Ulzzang fans show strongest brand affinity for Lulu 黃路梓茵 (14.9×), Natural rubber (4.63×), and Vocal harmony (9.92×) over the country average.

Where do Ulzzang fans live in United States?

Ulzzang fans in United States are most concentrated in California (reach 77,714), Texas (reach 33,430), and New York (reach 26,526). These three regions account for the largest share of the active audience.

What other brands do Ulzzang fans also like?

Beyond Ulzzang itself, the audience over-indexes on Natural rubber (4.63×), Vocal harmony (9.92×), Minnesota (3.45×), and Home equity (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ulzzang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.