Rascasse Audience Intelligence

Ulzzang Audience in United States

A data profile of the people who buy, follow and care about Ulzzang in United States — modelled from more than twelve digital signal sources. Ulzzang has an estimated audience of 325,954 people in United States.

#76among Cosmetics in United States#13126among Topic in United States#467in Beauty & Wellness

The average Ulzzang fan in United States is 27.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Devil Wears Prada (film), Gisele Bündchen, Kiernan Shipka, with strongest over-indexing on The Devil Wears Prada (film) (40.54× the country average).

Demographically, the Ulzzang audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ulzzang fan in United States is more female, around 27.7 years old, with strong Spirituality tendencies and a notable affinity for The Devil Wears Prada (film).

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulzzang profile in United States.

Audience size
326K
in United States
Gender
65.1%♀
34.9% male
Age
27.7
average years
Country rank
#46294
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ulzzang fans

65.1% are female, 34.9% are male, average age 27.7.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Ulzzang audience in United States
MetricValue
Female65.1%
Male34.9%
Average age27.7
Estimated audience size325,954
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Ulzzang audience in United States
Age bracketShare%
16-1952%
20-2925%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Ulzzang audience comes from United States.

Worldwide audience distribution share by country for Ulzzang
CountryShare
Japan21.7%
South Korea21.3%
Vietnam13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulzzang audience in United States is strongest.

Fig. 05

Top regions by affinity

Ulzzang fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.94×
02Hawaii~2K1.48×
03Washington~9K1.40×
04New York~20K1.37×
05Texas~30K1.21×
06Nevada~4K1.14×
07Massachusetts~7K1.11×
08Maryland~6K1.11×
09Alaska<1K1.11×
10Georgia~10K1.10×
11Virginia~9K1.10×
12South Dakota<1K1.10×
13Vermont<1K1.09×
14North Dakota<1K1.07×
15Minnesota~5K1.06×
16New Jersey~9K1.03×
17Louisiana~4K1.01×
18Montana<1K1.00×
19Arizona~7K0.98×
20Oregon~4K0.98×
21New Mexico~2K0.98×
22Rhode Island~1K0.98×
23Washington, District of Columbia<1K0.98×
24Delaware<1K0.98×
25Indiana~6K0.97×
26Connecticut~3K0.97×
27West Virginia~1K0.95×
28New Hampshire~1K0.95×
29Illinois~10K0.94×
30Maine~1K0.94×
31Idaho~2K0.93×
32Oklahoma~3K0.92×
33Mississippi~2K0.92×
34Arkansas~2K0.92×
35Nebraska~2K0.92×
36Utah~3K0.91×
37Kansas~2K0.91×
38Alabama~4K0.90×
39Florida~20K0.89×
40Wisconsin~4K0.89×
41North Carolina~9K0.88×
42Kentucky~4K0.88×
43Iowa~2K0.88×
44Pennsylvania~10K0.87×
45Tennessee~6K0.86×
46Missouri~4K0.85×
47South Carolina~4K0.85×
48Ohio~8K0.84×
49Michigan~7K0.84×
50Colorado~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Ulzzang, United States
0.84×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulzzang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulzzang audience
#·InterestCategoryAffinity×
01The Devil Wears Prada (film)Movies & TV40.54×
02Gisele BündchenFashion & Accessoires40.42×
03Larry PagePolitics & Society20.00×
04Katharine McPheeMovies & TV20.00×
05Kiernan ShipkaMovies & TV18.72×
06Elisabeth MossMovies & TV18.37×
07Da NangTravel & Leisure17.30×
08YandexTechnology & Electronics16.26×
09Alexis BledelMovies & TV13.99×
10Armageddon (1998 film)Movies & TV13.35×
11AllSaintsShopping13.31×
12White Castle (restaurant)Food & Beverages10.66×
13BangkokTravel & Leisure8.53×
14Goth subcultureFashion & Accessoires7.60×
15Micro CenterShopping5.68×
16Robert RedfordMovies & TV5.10×
17PokémonGames4.50×
18Bath and BodyworksShopping4.26×
19Diaper bagKids & Family3.94×
20Anime and manga fandomLiterature3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulzzang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulzzang audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
MindfulnessBALANCE1.67×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulzzang audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
IndulgenceJOY0.72×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ulzzang have in United States?

Ulzzang has an estimated audience of 325,954 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ulzzang fans?

65.1% of Ulzzang fans are female, 34.9% are male, with an average age of 27.7 years.

03

Which brands do Ulzzang fans like most?

Ulzzang fans show strongest brand affinity for The Devil Wears Prada (film) (40.54×), Gisele Bündchen (40.42×), and Kiernan Shipka (18.72×) over the country average.

04

Where do Ulzzang fans live in United States?

Ulzzang fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ulzzang fans also like?

Beyond Ulzzang itself, the audience over-indexes on Gisele Bündchen (40.42×), Kiernan Shipka (18.72×), Elisabeth Moss (18.37×), and Alexis Bledel (13.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Ulzzang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ulzzang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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