Rascasse Audience Intelligence

Miranda Kerr Audience in United States

A data profile of the people who buy, follow and care about Miranda Kerr in United States — modelled from more than twelve digital signal sources. Miranda Kerr has an estimated audience of 1,374,986 people in United States.

#76among Fashion model in United States#3917among Person in United States#816in Fashion & Accessoires

The average Miranda Kerr fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Adriana Lima, Sara Sampaio, Candice Swanepoel, with strongest over-indexing on Adriana Lima (148.29× the country average).

Demographically, the Miranda Kerr audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miranda Kerr fan in United States is more female, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miranda Kerr profile in United States.

Audience size
1.4M
in United States
Gender
67.0%♀
33.0% male
Age
33.9
average years
Country rank
#18931
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miranda Kerr fans

67.0% are female, 33.0% are male, average age 33.9.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Miranda Kerr audience in United States
MetricValue
Female67.0%
Male33.0%
Average age33.9
Estimated audience size1,374,986
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Miranda Kerr audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3920%
40-4915%
50+10%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Miranda Kerr audience comes from United States.

Worldwide audience distribution share by country for Miranda Kerr
CountryShare
United States22.6%
Australia6.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miranda Kerr audience in United States is strongest.

Fig. 05

Top regions by affinity

Miranda Kerr fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.67×
02Hawaii~9K1.55×
03Washington~40K1.43×
04New York~100K1.42×
05Massachusetts~30K1.25×
06Washington, District of Columbia~5K1.24×
07New Jersey~40K1.22×
08Utah~20K1.21×
09Illinois~50K1.12×
10Arizona~30K1.12×
11Connecticut~20K1.12×
12Colorado~20K1.11×
13Idaho~8K1.10×
14Oregon~20K1.09×
15Texas~100K1.08×
16Virginia~40K1.07×
17Nevada~10K1.07×
18Florida~100K1.06×
19Alaska~3K1.05×
20Minnesota~20K1.04×
21Maryland~20K0.97×
22Rhode Island~4K0.97×
23Pennsylvania~50K0.96×
24New Mexico~7K0.96×
25New Hampshire~5K0.96×
26Michigan~30K0.95×
27Delaware~4K0.94×
28Nebraska~7K0.93×
29Montana~4K0.93×
30Georgia~40K0.92×
31North Carolina~40K0.92×
32Maine~5K0.92×
33Missouri~20K0.90×
34Vermont~2K0.89×
35Tennessee~20K0.88×
36Wisconsin~20K0.88×
37Kansas~10K0.88×
38North Dakota~2K0.87×
39Oklahoma~10K0.86×
40Ohio~40K0.85×
41Indiana~20K0.84×
42South Dakota~3K0.84×
43Kentucky~10K0.83×
44Iowa~9K0.81×
45Arkansas~9K0.81×
46South Carolina~20K0.80×
47Louisiana~10K0.80×
48Alabama~20K0.78×
49West Virginia~5K0.73×
50Mississippi~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Miranda Kerr, United States
0.69×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miranda Kerr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miranda Kerr audience
#·InterestCategoryAffinity×
01Thomas SaboFashion & Accessoires175.58×
02VWvortexCars & Mobility154.49×
03Adriana LimaFashion & Accessoires148.29×
04Laetitia CastaMovies & TV128.46×
05Candice SwanepoelFashion & Accessoires127.55×
06Sara SampaioFashion & Accessoires126.40×
07Doutzen KroesFashion & Accessoires110.53×
08Chanel ImanFashion & Accessoires105.51×
09Alessandra AmbrosioFashion & Accessoires99.38×
10Barbara PalvinFashion & Accessoires71.03×
11Cara DelevingneFashion & Accessoires50.28×
12Pete CarrollSports49.36×
13Megyn KellyMovies & TV44.94×
14Alicia VikanderMovies & TV44.34×
15Gisele BündchenFashion & Accessoires43.04×
16Natalie DormerMovies & TV35.75×
17Emily RatajkowskiFashion & Accessoires34.05×
18Larry EllisonBusiness & Career31.39×
19Victoria BeckhamFashion & Accessoires30.40×
20Nathan FillionMovies & TV29.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miranda Kerr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miranda Kerr audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.79×
Luxury OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miranda Kerr audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miranda Kerr have in United States?

Miranda Kerr has an estimated audience of 1,374,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miranda Kerr fans?

67.0% of Miranda Kerr fans are female, 33.0% are male, with an average age of 33.9 years.

03

Which brands do Miranda Kerr fans like most?

Miranda Kerr fans show strongest brand affinity for Adriana Lima (148.29×), Sara Sampaio (126.4×), and Candice Swanepoel (127.55×) over the country average.

04

Where do Miranda Kerr fans live in United States?

Miranda Kerr fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Miranda Kerr fans also like?

Beyond Miranda Kerr itself, the audience over-indexes on Sara Sampaio (126.4×), Candice Swanepoel (127.55×), Barbara Palvin (71.03×), and Megyn Kelly (44.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miranda Kerr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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