Rascasse Audience Intelligence

Brown trout Audience in United States

A data profile of the people who buy, follow and care about Brown trout in United States — modelled from more than twelve digital signal sources. Brown trout has an estimated audience of 1,686,975 people in United States.

#6891among Topic in United States#287in Pets & Animals

The average Brown trout fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Pennsylvania.

Top brand affinities include Nothing Bundt Cakes, Spinnerbait, Planet Fitness, with strongest over-indexing on Nothing Bundt Cakes (7.27× the country average).

Demographically, the Brown trout audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brown trout fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brown trout profile in United States.

Audience size
1.7M
in United States
Gender
34.4%♀
65.6% male
Age
36.2
average years
Country rank
#16246
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brown trout fans

34.4% are female, 65.6% are male, average age 36.2.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Brown trout audience in United States
MetricValue
Female34.4%
Male65.6%
Average age36.2
Estimated audience size1,686,975
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Brown trout audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Brown trout audience comes from United States.

Worldwide audience distribution share by country for Brown trout
CountryShare
United States30.9%
Japan14.3%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brown trout audience in United States is strongest.

Fig. 05

Top regions by affinity

Brown trout fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K5.34×
02Wyoming~10K4.50×
03Idaho~20K2.83×
04Utah~40K2.60×
05Colorado~60K2.26×
06Maine~10K2.22×
07Vermont~6K1.89×
08West Virginia~10K1.42×
09South Dakota~5K1.32×
10Wisconsin~30K1.31×
11New Mexico~10K1.29×
12Oregon~20K1.23×
13New Hampshire~8K1.21×
14Michigan~50K1.14×
15Alaska~4K1.08×
16Arkansas~10K1.06×
17Pennsylvania~60K1.02×
18Minnesota~20K0.91×
19Washington~30K0.89×
20North Dakota~3K0.87×
21Connecticut~10K0.77×
22Iowa~10K0.70×
23Tennessee~20K0.67×
24Missouri~20K0.64×
25Nebraska~5K0.64×
26Nevada~10K0.63×
27Rhode Island~3K0.62×
28Massachusetts~20K0.61×
29Oklahoma~10K0.60×
30North Carolina~30K0.59×
31Arizona~20K0.58×
32Delaware~3K0.58×
33New York~50K0.56×
34Hawaii~4K0.55×
35Kentucky~10K0.53×
36Kansas~7K0.52×
37Virginia~20K0.49×
38Mississippi~7K0.49×
39South Carolina~10K0.47×
40California~80K0.46×
41Georgia~20K0.46×
42Indiana~10K0.45×
43Ohio~20K0.43×
44Alabama~10K0.41×
45Louisiana~9K0.41×
46Maryland~10K0.40×
47Illinois~20K0.37×
48New Jersey~20K0.35×
49Texas~40K0.27×
50Florida~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Brown trout, United States
0.24×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brown trout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brown trout audience
#·InterestCategoryAffinity×
01SpinnerbaitSports31.60×
02Moose JawTravel & Leisure17.24×
03SashimiFood & Beverages16.43×
04Tackle WarehouseShopping14.70×
05Shipley Do-NutsFood & Beverages10.94×
06Altar'd StateShopping9.97×
07Duluth Trading CompanyBusiness & Career8.31×
08ShimanoCars & Mobility7.62×
09AnglingSports7.35×
10Nothing Bundt CakesFood & Beverages7.27×
11Zoom!Business & Career5.70×
12Largemouth bassFood & Beverages4.93×
13Fly fishingSports4.87×
14Advance Auto PartsCars & Mobility4.42×
15PatagoniaFashion & Accessoires3.95×
16O'Reilly Auto PartsCars & Mobility3.57×
17AutoZoneCars & Mobility3.44×
18Diaper bagKids & Family3.40×
19Planet FitnessSports3.35×
20Do it yourself (DIY)Home & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brown trout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brown trout audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Risk AppetiteTHRILL1.91×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brown trout audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brown trout have in United States?

Brown trout has an estimated audience of 1,686,975 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Brown trout fans?

34.4% of Brown trout fans are female, 65.6% are male, with an average age of 36.2 years.

03

Which brands do Brown trout fans like most?

Brown trout fans show strongest brand affinity for Nothing Bundt Cakes (7.27×), Spinnerbait (31.6×), and Planet Fitness (3.35×) over the country average.

04

Where do Brown trout fans live in United States?

Brown trout fans in United States are most concentrated in California (reach ~80K), Colorado (reach ~60K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brown trout fans also like?

Beyond Brown trout itself, the audience over-indexes on Spinnerbait (31.6×), Planet Fitness (3.35×), AutoZone (3.44×), and Angling (7.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Brown trout audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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