Rim (wheel) Audience in Germany
Rim (wheel) has an estimated audience of 437,972 people in Germany. 17.8% are female, 82.2% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polishing, Drag racing, Motor oil, Ice fishing, Tire.
The average Rim (wheel) fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polishing, Drag racing, Motor oil, with strongest over-indexing on Polishing (16.27× the country average). Demographically, the Rim (wheel) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Rim (wheel) fans
| Metric | Value |
|---|---|
| Female | 17.8% |
| Male | 82.2% |
| Average age | 32.8 |
| Estimated audience size | 437,972 |
Audience persona
The typical Rim (wheel) fan in Germany is more male, around 32.8 years old, with strong DIY Mentality tendencies and a notable affinity for Polishing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,205 | 1.01× |
| Bayern | 89,742 | 1.27× |
| Baden-Württemberg | 70,678 | 1.18× |
| Hessen | 63,350 | 1.9× |
| Niedersachsen | 37,606 | 0.88× |
| Rheinland-Pfalz | 20,945 | 0.95× |
| Berlin | 20,882 | 1.07× |
| Sachsen | 17,121 | 0.8× |
| Thüringen | 15,863 | 1.42× |
| Schleswig-Holstein | 12,503 | 0.8× |
| Brandenburg | 9,701 | 0.71× |
| Hamburg | 9,340 | 0.94× |
| Sachsen-Anhalt | 7,814 | 0.69× |
| Mecklenburg-Vorpommern | 5,964 | 0.71× |
| Saarland | 4,254 | 0.79× |
| Bremen | 3,226 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polishing | 16.27× | Home & Garden |
| Drag racing | 15.71× | Cars & Mobility |
| Motor oil | 15.77× | Cars & Mobility |
| Ice fishing | 21.46× | Sports |
| Tire | 6.5× | Cars & Mobility |
| Bicycle wheel | 14.51× | Cars & Mobility |
| Suspension (vehicle) | 12.05× | Cars & Mobility |
| Toyota Land Cruiser | 15.12× | Cars & Mobility |
| Muscle car | 9.43× | Cars & Mobility |
| Hatchback | 6.34× | Cars & Mobility |
| Engine | 5.15× | Cars & Mobility |
| Hot rod | 9.25× | Cars & Mobility |
| Vintage car | 8.47× | Cars & Mobility |
| Central heating | 11.22× | Home & Garden |
| BMW X5 | 11.72× | Cars & Mobility |
| Toyota Camry | 21.02× | Cars & Mobility |
| Crossover (automobile) | 6.76× | Cars & Mobility |
| BMW X6 | 13.93× | Cars & Mobility |
| Fishing reel | 6.56× | Sports |
| Compact car | 6.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.4 |
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.3% |
| Mexico | 3.9% |
See Rim (wheel) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rim (wheel) have in Germany?
Rim (wheel) has an estimated audience of 437,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rim (wheel) fans?
17.8% of Rim (wheel) fans are female, 82.2% are male, with an average age of 32.8 years.
Which brands do Rim (wheel) fans like most?
Rim (wheel) fans show strongest brand affinity for Polishing (16.27×), Drag racing (15.71×), and Motor oil (15.77×) over the country average.
Where do Rim (wheel) fans live in Germany?
Rim (wheel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,205), Bayern (reach 89,742), and Baden-Württemberg (reach 70,678). These three regions account for the largest share of the active audience.
What other brands do Rim (wheel) fans also like?
Beyond Rim (wheel) itself, the audience over-indexes on Drag racing (15.71×), Motor oil (15.77×), Ice fishing (21.46×), and Tire (6.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rim (wheel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.