Rascasse Audience Intelligence

Malatang Audience in United States

A data profile of the people who buy, follow and care about Malatang in United States — modelled from more than twelve digital signal sources. Malatang has an estimated audience of 795,223 people in United States.

#197among Dish in United States#9552among Topic in United States#1530in Food & Beverages

The average Malatang fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, New York.

Top brand affinities include Hot pot, Vietnam Airlines, Szechuan cuisine, with strongest over-indexing on Hot pot (23.63× the country average).

Demographically, the Malatang audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malatang fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Hot pot.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malatang profile in United States.

Audience size
795K
in United States
Gender
56.9%♀
43.1% male
Age
36.6
average years
Country rank
#27568
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malatang fans

56.9% are female, 43.1% are male, average age 36.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Malatang audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.6
Estimated audience size795,223
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Malatang audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Malatang audience comes from United States.

Worldwide audience distribution share by country for Malatang
CountryShare
United States23.0%
Germany13.8%
Australia12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malatang audience in United States is strongest.

Fig. 05

Top regions by affinity

Malatang fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K7.15×
02California~500K6.54×
03Massachusetts~40K2.71×
04Hawaii~8K2.56×
05New York~100K2.35×
06Indiana~20K1.80×
07Oregon~10K1.63×
08Georgia~40K1.55×
09Washington, District of Columbia~3K1.51×
10New Jersey~30K1.47×
11Nevada~10K1.45×
12Illinois~30K1.24×
13Virginia~20K1.23×
14Maryland~10K1.13×
15Pennsylvania~30K1.12×
16Texas~70K1.06×
17Utah~6K0.96×
18Rhode Island~2K0.92×
19South Dakota~1K0.81×
20North Dakota~1K0.81×
21Alaska~1K0.80×
22Montana~2K0.79×
23Vermont~1K0.79×
24West Virginia~3K0.72×
25Delaware~2K0.72×
26Arizona~10K0.69×
27Connecticut~5K0.68×
28Nebraska~3K0.68×
29New Hampshire~2K0.68×
30Maine~2K0.68×
31Michigan~10K0.66×
32Idaho~2K0.65×
33Mississippi~4K0.64×
34New Mexico~2K0.63×
35Ohio~10K0.62×
36Arkansas~4K0.59×
37Kansas~3K0.57×
38Minnesota~6K0.55×
39Oklahoma~5K0.55×
40Iowa~3K0.55×
41Colorado~6K0.54×
42Tennessee~8K0.52×
43Louisiana~5K0.51×
44Kentucky~5K0.51×
45Alabama~5K0.50×
46Florida~20K0.49×
47Missouri~6K0.49×
48Wisconsin~6K0.49×
49North Carolina~10K0.48×
50South Carolina~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Malatang, United States
0.46×1.00×7.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malatang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malatang audience
#·InterestCategoryAffinity×
01Szechuan cuisineFood & Beverages33.05×
02Vietnam AirlinesTravel & Leisure28.01×
03Hot potFood & Beverages23.63×
04WagyuFood & Beverages5.40×
05Chinese cuisineFood & Beverages3.23×
06UniqloShopping3.19×
07Korean cuisineFood & Beverages3.00×
08Krispy KremeFood & Beverages2.98×
09Baskin-RobbinsFood & Beverages2.91×
10Non-alcoholic beverageFood & Beverages2.84×
11WegmansShopping2.32×
12Street foodFood & Beverages2.02×
13Fast casual restaurantsFood & Beverages1.89×
14LongHorn SteakhouseFood & Beverages1.87×
15Microwave ovenHome & Garden1.83×
16Scooby-DooMovies & TV1.78×
17Italian cuisineFood & Beverages1.66×
18Panda ExpressFood & Beverages1.65×
19CookbookFood & Beverages1.60×
20Trader Joe'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malatang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malatang audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
TravellingTHRILL1.38×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malatang audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
DIY MentalityTHRILL0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malatang have in United States?

Malatang has an estimated audience of 795,223 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Malatang fans?

56.9% of Malatang fans are female, 43.1% are male, with an average age of 36.6 years.

03

Which brands do Malatang fans like most?

Malatang fans show strongest brand affinity for Hot pot (23.63×), Vietnam Airlines (28.01×), and Szechuan cuisine (33.05×) over the country average.

04

Where do Malatang fans live in United States?

Malatang fans in United States are most concentrated in California (reach ~500K), Washington (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Malatang fans also like?

Beyond Malatang itself, the audience over-indexes on Vietnam Airlines (28.01×), Szechuan cuisine (33.05×), Chinese cuisine (3.23×), and Trader Joe's (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Malatang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malatang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →