Malatang Audience in United States

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Malatang has an estimated audience of 785,737 people in United States. 61.5% are female, 38.5% are male, average age 39.1. Top regions: California, Washington, New York. Top brand affinities: Regional styles of Mexican music, Minnesota, Home construction, Cam Ward, Natural rubber.

The average Malatang fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, New York. Top brand affinities include Regional styles of Mexican music, Minnesota, Home construction, with strongest over-indexing on Regional styles of Mexican music (4.5× the country average). Demographically, the Malatang audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Malatang fans

Demographic split for Malatang audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.1
Estimated audience size785,737

Audience persona

The typical Malatang fan in United States is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Malatang in United States
RegionReachAffinity
California571,5166.61×
Washington103,3436.56×
New York100,8462.3×
Texas70,4321.04×
Massachusetts44,9302.9×
Illinois33,6121.28×
Georgia33,5601.39×
New Jersey31,9841.6×
Pennsylvania29,8221.13×
Indiana29,0472.02×
Virginia27,1081.42×
Florida23,1420.44×
Maryland16,5031.22×
Michigan15,7500.77×
Oregon12,3091.37×
Ohio12,2350.51×
Nevada10,8451.43×
Arizona10,6470.66×
North Carolina10,2520.43×
Hawaii8,9762.66×
Utah7,1931.02×
Tennessee6,1990.39×
Colorado6,0160.49×
Minnesota5,8600.52×
Connecticut5,0930.65×
Wisconsin5,0120.42×
Missouri4,2950.34×
Washington, District of Columbia3,7571.59×
Alabama3,4570.31×
Oklahoma3,4510.4×
South Carolina3,0770.26×
Kentucky2,9060.3×
Louisiana2,8040.28×
Nebraska2,2910.58×
Kansas2,2790.37×
Rhode Island2,2060.88×
Iowa2,0450.32×
Arkansas1,8190.28×
New Mexico1,3020.33×
Mississippi1,2690.2×
New Hampshire1,1700.38×
Idaho1,1550.29×
Maine9950.35×
Delaware9880.46×
Alaska7420.44×
West Virginia6760.18×
Vermont4500.33×
South Dakota4350.24×
Montana4120.19×
North Dakota3390.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malatang audience
BrandAffinityCategory
Regional styles of Mexican music4.5×Music & Radio
Minnesota2.09×Travel & Leisure
Home construction1.63×Home & Garden
Cam Ward4.08×Sports
Natural rubber1.85×Cars & Mobility
Progressive rock1.87×Music & Radio
Nationality1.74×Politics & Society
Elsword12.6×Games
Bank account1.6×Business & Career
Kendra Scott1.78×Fashion & Accessoires
Home staging3.06×Home & Garden
JDSU1.65×Business & Career
Mothercare1.7×Kids & Family
Urban horticulture1.83×Home & Garden
Nebraska Cornhuskers football1.8×Sports
Jesse Plemons1.61×Movies & TV
Halsey, Oregon3.71×Travel & Leisure
Noodle (Gorillaz)1.51×Music & Radio
Sears1.57×Shopping
Corona (band)2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malatang audience
TraitClusterScore
TravellingTHRILL1.49
IndulgenceJOY1.4
Quality AwarenessPREMIUM1.39
Urban LifestyleOPEN1.38
ExtroversionTHRILL1.34
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Malatang
CountryShare
United States23.6%
Australia13.7%
Germany13.1%

See Malatang audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Malatang have in United States?

Malatang has an estimated audience of 785,737 people in United States, concentrated in California and Washington.

What is the gender split and age of Malatang fans?

61.5% of Malatang fans are female, 38.5% are male, with an average age of 39.1 years.

Which brands do Malatang fans like most?

Malatang fans show strongest brand affinity for Regional styles of Mexican music (4.5×), Minnesota (2.09×), and Home construction (1.63×) over the country average.

Where do Malatang fans live in United States?

Malatang fans in United States are most concentrated in California (reach 571,516), Washington (reach 103,343), and New York (reach 100,846). These three regions account for the largest share of the active audience.

What other brands do Malatang fans also like?

Beyond Malatang itself, the audience over-indexes on Minnesota (2.09×), Home construction (1.63×), Cam Ward (4.08×), and Natural rubber (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malatang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.