Malatang Audience in United States

Malatang has an estimated audience of 785,737 people in United States. 61.5% are female, 38.5% are male, average age 39.1. Top regions: California, Washington, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Vietnam Airlines.

The average Malatang fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Malatang audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Malatang fans

Demographic split for Malatang audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.1
Estimated audience size785,737

Audience persona

The typical Malatang fan in United States is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Malatang in United States
RegionReachAffinity
California571,5166.61×
Washington103,3436.56×
New York100,8462.3×
Texas70,4321.04×
Massachusetts44,9302.9×
Illinois33,6121.28×
Georgia33,5601.39×
New Jersey31,9841.6×
Pennsylvania29,8221.13×
Indiana29,0472.02×
Virginia27,1081.42×
Florida23,1420.44×
Maryland16,5031.22×
Michigan15,7500.77×
Oregon12,3091.37×
Ohio12,2350.51×
Nevada10,8451.43×
Arizona10,6470.66×
North Carolina10,2520.43×
Hawaii8,9762.66×
Utah7,1931.02×
Tennessee6,1990.39×
Colorado6,0160.49×
Minnesota5,8600.52×
Connecticut5,0930.65×
Wisconsin5,0120.42×
Missouri4,2950.34×
Washington, District of Columbia3,7571.59×
Alabama3,4570.31×
Oklahoma3,4510.4×
South Carolina3,0770.26×
Kentucky2,9060.3×
Louisiana2,8040.28×
Nebraska2,2910.58×
Kansas2,2790.37×
Rhode Island2,2060.88×
Iowa2,0450.32×
Arkansas1,8190.28×
New Mexico1,3020.33×
Mississippi1,2690.2×
New Hampshire1,1700.38×
Idaho1,1550.29×
Maine9950.35×
Delaware9880.46×
Alaska7420.44×
West Virginia6760.18×
Vermont4500.33×
South Dakota4350.24×
Montana4120.19×
North Dakota3390.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malatang audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Vietnam Airlines47.73×Travel & Leisure
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage12.6×Cars & Mobility
Szechuan cuisine30.19×Food & Beverages
Korean cuisine5.62×Food & Beverages
Scooby-Doo2.97×Movies & TV
Hot pot12.6×Food & Beverages
Livemusic2.7×Music & Radio
Payment card8.17×Fashion & Accessoires
Uniqlo3.94×Shopping
Planet Fitness1.83×Sports
Group buying6.68×Shopping
MSN1.77×News
Chinese cuisine3.08×Food & Beverages
Taco Bell1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malatang audience
TraitClusterScore
TravellingTHRILL1.49
IndulgenceJOY1.4
Quality AwarenessPREMIUM1.39
Urban LifestyleOPEN1.38
ExtroversionTHRILL1.34
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Malatang
CountryShare
United States23.6%
Australia13.7%
Germany13.1%

See Malatang audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Malatang have in United States?

Malatang has an estimated audience of 785,737 people in United States, concentrated in California and Washington.

What is the gender split and age of Malatang fans?

61.5% of Malatang fans are female, 38.5% are male, with an average age of 39.1 years.

Which brands do Malatang fans like most?

Malatang fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Malatang fans live in United States?

Malatang fans in United States are most concentrated in California (reach 571,516), Washington (reach 103,343), and New York (reach 100,846). These three regions account for the largest share of the active audience.

What other brands do Malatang fans also like?

Beyond Malatang itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Vietnam Airlines (47.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malatang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.