Malatang Audience in Germany
Malatang has an estimated audience of 434,328 people in Germany. 60.2% are female, 39.8% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Korean cuisine, Dax Shepard, AFC Champions League, Chinese cuisine, Catering.
The average Malatang fan in Germany is 37.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Korean cuisine, Dax Shepard, AFC Champions League, with strongest over-indexing on Korean cuisine (10.19× the country average). Demographically, the Malatang audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Malatang fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.8 |
| Estimated audience size | 434,328 |
Audience persona
The typical Malatang fan in Germany is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Korean cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 221,845 | 3.18× |
| Nordrhein-Westfalen | 126,724 | 1.33× |
| Baden-Württemberg | 72,967 | 1.23× |
| Hessen | 65,556 | 1.98× |
| Berlin | 55,953 | 2.88× |
| Niedersachsen | 18,431 | 0.44× |
| Rheinland-Pfalz | 16,055 | 0.74× |
| Hamburg | 9,189 | 0.94× |
| Sachsen | 8,317 | 0.39× |
| Brandenburg | 6,566 | 0.49× |
| Schleswig-Holstein | 5,859 | 0.38× |
| Saarland | 3,968 | 0.74× |
| Sachsen-Anhalt | 3,363 | 0.3× |
| Thüringen | 3,126 | 0.28× |
| Bremen | 2,185 | 0.59× |
| Mecklenburg-Vorpommern | 976 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean cuisine | 10.19× | Food & Beverages |
| Dax Shepard | 23.25× | Movies & TV |
| AFC Champions League | 51.91× | Sports |
| Chinese cuisine | 6.67× | Food & Beverages |
| Catering | 4.79× | Food & Beverages |
| Korean barbecue | 20× | Food & Beverages |
| CONCACAF Champions Cup | 38.71× | Sports |
| Muslim holidays | 10.1× | Politics & Society |
| Fenerbahçe S.K. | 4.31× | Sports |
| Korean drama | 6.03× | Movies & TV |
| Tipico | 2.66× | Games |
| Cine Star | 18.33× | Movies & TV |
| Vacations | 2.08× | Travel & Leisure |
| RB Leipzig | 2.5× | Sports |
| International English Language Testing System | 5.94× | Business & Career |
| Wine cellar | 5.83× | Food & Beverages |
| Malaysia | 5.49× | Travel & Leisure |
| Fast food | 1.94× | Food & Beverages |
| Flowering plant | 3.08× | Home & Garden |
| Dinner | 2.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.58 |
| Convenience Orientation | PREMIUM | 1.52 |
| Travelling | THRILL | 1.42 |
| Sustainability | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Australia | 13.7% |
| Germany | 13.1% |
See Malatang audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Malatang have in Germany?
Malatang has an estimated audience of 434,328 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Malatang fans?
60.2% of Malatang fans are female, 39.8% are male, with an average age of 37.8 years.
Which brands do Malatang fans like most?
Malatang fans show strongest brand affinity for Korean cuisine (10.19×), Dax Shepard (23.25×), and AFC Champions League (51.91×) over the country average.
Where do Malatang fans live in Germany?
Malatang fans in Germany are most concentrated in Bayern (reach 221,845), Nordrhein-Westfalen (reach 126,724), and Baden-Württemberg (reach 72,967). These three regions account for the largest share of the active audience.
What other brands do Malatang fans also like?
Beyond Malatang itself, the audience over-indexes on Dax Shepard (23.25×), AFC Champions League (51.91×), Chinese cuisine (6.67×), and Catering (4.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malatang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.