Rascasse Audience Intelligence

Malatang Audience in Germany

A data profile of the people who buy, follow and care about Malatang in Germany — modelled from more than twelve digital signal sources. Malatang has an estimated audience of 475,673 people in Germany.

#59among Dish in Germany#4797among Topic in Germany#594in Food & Beverages

The average Malatang fan in Germany is 34.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Korean cuisine, Chinese cuisine, Hot pot, with strongest over-indexing on Korean cuisine (12.47× the country average).

Demographically, the Malatang audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Malatang fan in Germany is more female, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Korean cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malatang profile in Germany.

Audience size
476K
in Germany
Gender
60.1%♀
39.9% male
Age
34.6
average years
Country rank
#12245
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malatang fans

60.1% are female, 39.9% are male, average age 34.6.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Malatang audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age34.6
Estimated audience size475,673
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Malatang audience in Germany
Age bracketShare%
16-1926%
20-2928%
30-3922%
40-4913%
50+11%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Malatang audience comes from Germany.

Worldwide audience distribution share by country for Malatang
CountryShare
United States23.0%
Germany13.8%
Australia12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malatang audience in Germany is strongest.

Fig. 05

Top regions by affinity

Malatang fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K3.59×
02Berlin~50K2.31×
03Hessen~60K1.72×
04Baden-Württemberg~70K1.19×
05Nordrhein-Westfalen~100K1.15×
06Hamburg~10K1.14×
07Saarland~6K1.03×
08Rheinland-Pfalz~20K0.81×
09Sachsen~20K0.72×
10Bremen~3K0.71×
11Mecklenburg-Vorpommern~5K0.55×
12Brandenburg~8K0.54×
13Thüringen~6K0.51×
14Sachsen-Anhalt~6K0.50×
15Niedersachsen~20K0.48×
16Schleswig-Holstein~8K0.47×
Fig. 06

Affinity by region

Affinity by region — Malatang, Germany
0.47×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malatang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malatang audience
#·InterestCategoryAffinity×
01CONCACAF Champions CupSports46.79×
02AFC Champions LeagueSports40.27×
03Hot potFood & Beverages23.95×
04Cine StarMovies & TV19.29×
05Dax ShepardMovies & TV18.33×
06Korean barbecueFood & Beverages16.31×
07Korean cuisineFood & Beverages12.47×
08Muslim holidaysPolitics & Society9.69×
09Indian Premier LeagueSports8.38×
10Wine cellarFood & Beverages7.71×
11MalaysiaTravel & Leisure7.20×
12Chinese cuisineFood & Beverages7.06×
13Sunday BrunchKids & Family6.53×
14Non-alcoholic beverageFood & Beverages5.51×
15PorkFood & Beverages5.23×
16Tom CruiseMovies & TV3.97×
17DinnerFood & Beverages3.38×
18TipicoGames2.85×
19RedditInternet & Social Media2.65×
20PostbankBusiness & Career2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malatang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malatang audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
Quality AwarenessPREMIUM1.67×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malatang audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Career OrientationPOWER0.93×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malatang have in Germany?

Malatang has an estimated audience of 475,673 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Malatang fans?

60.1% of Malatang fans are female, 39.9% are male, with an average age of 34.6 years.

03

Which brands do Malatang fans like most?

Malatang fans show strongest brand affinity for Korean cuisine (12.47×), Chinese cuisine (7.06×), and Hot pot (23.95×) over the country average.

04

Where do Malatang fans live in Germany?

Malatang fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Malatang fans also like?

Beyond Malatang itself, the audience over-indexes on Chinese cuisine (7.06×), Hot pot (23.95×), CONCACAF Champions Cup (46.79×), and Sunday Brunch (6.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Malatang audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Malatang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →