Szechuan cuisine Audience in United States

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Szechuan cuisine has an estimated audience of 362,473 people in United States. 59.4% are female, 40.6% are male, average age 39.1. Top regions: California, Arizona, Illinois. Top brand affinities: Din Tai Fung, Hot pot, Cantonese cuisine, Hong Kong cuisine, Chongqing.

The average Szechuan cuisine fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Illinois. Top brand affinities include Din Tai Fung, Hot pot, Cantonese cuisine, with strongest over-indexing on Din Tai Fung (33.68× the country average). Demographically, the Szechuan cuisine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Szechuan cuisine fans

Demographic split for Szechuan cuisine audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.1
Estimated audience size362,473

Audience persona

The typical Szechuan cuisine fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.

Top regions in United States

Top regions ranked by reach for Szechuan cuisine in United States
RegionReachAffinity
California271,8559.01×
Arizona51,6566.98×
Illinois22,1681.84×
New York20,5511.01×
Washington18,4702.54×
Texas14,6920.47×
Florida14,0540.57×
Virginia7,5350.85×
Massachusetts6,7140.94×
Ohio5,8750.53×
Maryland5,6000.9×
Pennsylvania5,3890.44×
Missouri5,1030.87×
Kentucky4,8221.06×
Georgia4,7600.43×
New Jersey4,5950.5×
West Virginia4,0732.41×
North Carolina3,8990.36×
Tennessee3,4460.47×
Michigan2,8750.3×
Minnesota2,2900.44×
Indiana2,2580.34×
Wisconsin2,1690.4×
Oregon2,0220.49×
Louisiana2,0060.43×
Alabama1,9840.39×
Nevada1,8620.53×
Colorado1,7820.31×
Oklahoma1,5920.4×
Mississippi1,5510.52×
Hawaii1,4370.92×
South Carolina1,4350.26×
Connecticut1,4060.39×
Arkansas1,3780.46×
Kansas1,2900.45×
Idaho1,1820.65×
Nebraska1,1270.62×
Iowa1,1230.38×
Rhode Island1,1110.96×
Maine1,1100.86×
Utah1,0960.34×
New Hampshire1,0550.74×
Washington, District of Columbia9580.88×
New Mexico9340.51×
Alaska8131.05×
Delaware7460.75×
Vermont7291.14×
Montana7090.7×
South Dakota6000.72×
North Dakota5840.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Szechuan cuisine audience
BrandAffinityCategory
Din Tai Fung33.68×Food & Beverages
Hot pot63.91×Food & Beverages
Cantonese cuisine54.79×Food & Beverages
Hong Kong cuisine88.01×Food & Beverages
Chongqing93.29×Travel & Leisure
Boiled egg28.46×Food & Beverages
Malatang33.05×Food & Beverages
Korean barbecue18.56×Food & Beverages
Jerry Rice20.63×Sports
Stew11.64×Food & Beverages
Da Lat25.66×Travel & Leisure
Mandu (dumpling)35.09×Food & Beverages
Japanese cuisine4.48×Food & Beverages
Sauce4.45×Food & Beverages
Chinese restaurant19.14×Food & Beverages
Macy's2.08×Shopping
Jollibee5.66×Food & Beverages
Panda Express2.54×Food & Beverages
Texas Roadhouse2.06×Food & Beverages
Customer1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Szechuan cuisine audience
TraitClusterScore
IndulgenceJOY2.37
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM1.92
Urban LifestyleOPEN1.66
Healthy LifestyleBALANCE1.61
Price SensitivityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Szechuan cuisine
CountryShare
Taiwan16.6%
Vietnam13.3%
United States12.2%

See Szechuan cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Szechuan cuisine have in United States?

Szechuan cuisine has an estimated audience of 362,473 people in United States, concentrated in California and Arizona.

What is the gender split and age of Szechuan cuisine fans?

59.4% of Szechuan cuisine fans are female, 40.6% are male, with an average age of 39.1 years.

Which brands do Szechuan cuisine fans like most?

Szechuan cuisine fans show strongest brand affinity for Din Tai Fung (33.68×), Hot pot (63.91×), and Cantonese cuisine (54.79×) over the country average.

Where do Szechuan cuisine fans live in United States?

Szechuan cuisine fans in United States are most concentrated in California (reach 271,855), Arizona (reach 51,656), and Illinois (reach 22,168). These three regions account for the largest share of the active audience.

What other brands do Szechuan cuisine fans also like?

Beyond Szechuan cuisine itself, the audience over-indexes on Hot pot (63.91×), Cantonese cuisine (54.79×), Hong Kong cuisine (88.01×), and Chongqing (93.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Szechuan cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.