Rascasse Audience Intelligence

Szechuan cuisine Audience in United States

A data profile of the people who buy, follow and care about Szechuan cuisine in United States — modelled from more than twelve digital signal sources. Szechuan cuisine has an estimated audience of 362,473 people in United States.

#78among Cuisine in United States#12714among Topic in United States#2285in Food & Beverages

The average Szechuan cuisine fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Din Tai Fung, Hot pot, Cantonese cuisine, with strongest over-indexing on Din Tai Fung (33.68× the country average).

Demographically, the Szechuan cuisine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Szechuan cuisine fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Szechuan cuisine profile in United States.

Audience size
362K
in United States
Gender
59.4%♀
40.6% male
Age
39.1
average years
Country rank
#43806
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Szechuan cuisine fans

59.4% are female, 40.6% are male, average age 39.1.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Szechuan cuisine audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.1
Estimated audience size362,473
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Szechuan cuisine audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Szechuan cuisine audience comes from United States.

Worldwide audience distribution share by country for Szechuan cuisine
CountryShare
Taiwan16.6%
Vietnam13.3%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Szechuan cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Szechuan cuisine fans by region: top regions in United States
#RegionReachAffinity×
01California~300K8.82×
02Arizona~60K7.49×
03Washington~10K1.75×
04West Virginia~2K1.44×
05Illinois~20K1.43×
06Kentucky~5K1.03×
07Vermont<1K1.02×
08Massachusetts~7K1.00×
09Rhode Island~1K1.00×
10Maine~1K0.99×
11Washington, District of Columbia~1K0.99×
12Montana<1K0.99×
13Alaska<1K0.99×
14North Dakota<1K0.99×
15Hawaii~2K0.98×
16New Hampshire~1K0.98×
17Delaware<1K0.98×
18South Dakota<1K0.98×
19Mississippi~3K0.96×
20Idaho~2K0.96×
21New Mexico~2K0.96×
22Nebraska~2K0.96×
23Arkansas~3K0.95×
24New York~20K0.94×
25Virginia~8K0.94×
26Maryland~6K0.94×
27Iowa~3K0.94×
28Kansas~3K0.94×
29Oklahoma~4K0.93×
30Utah~3K0.93×
31Louisiana~4K0.92×
32Connecticut~3K0.92×
33Nevada~3K0.92×
34South Carolina~5K0.91×
35Alabama~5K0.91×
36Oregon~4K0.91×
37Wisconsin~5K0.90×
38Indiana~6K0.89×
39Missouri~5K0.89×
40Minnesota~5K0.89×
41Tennessee~6K0.88×
42Colorado~5K0.88×
43Michigan~8K0.84×
44New Jersey~8K0.83×
45Ohio~9K0.82×
46Georgia~9K0.82×
47North Carolina~9K0.82×
48Pennsylvania~10K0.80×
49Florida~20K0.76×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Szechuan cuisine, United States
0.68×1.00×8.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Szechuan cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Szechuan cuisine audience
#·InterestCategoryAffinity×
01ChongqingTravel & Leisure93.29×
02Hong Kong cuisineFood & Beverages88.01×
03Hot potFood & Beverages63.91×
04Cantonese cuisineFood & Beverages54.79×
05Mandu (dumpling)Food & Beverages35.09×
06Din Tai FungFood & Beverages33.68×
07MalatangFood & Beverages33.05×
08Boiled eggFood & Beverages28.46×
09Da LatTravel & Leisure25.66×
10Jerry RiceSports20.63×
11Chinese restaurantFood & Beverages19.14×
12Korean barbecueFood & Beverages18.56×
13StewFood & Beverages11.64×
14JollibeeFood & Beverages5.66×
15Japanese cuisineFood & Beverages4.48×
16SauceFood & Beverages4.45×
17Panda ExpressFood & Beverages2.54×
18Macy'sShopping2.08×
19Texas RoadhouseFood & Beverages2.06×
20CustomerBusiness & Career1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Szechuan cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Szechuan cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
TravellingTHRILL1.77×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Szechuan cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
MindfulnessBALANCE1.04×
Sports ActivityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Szechuan cuisine have in United States?

Szechuan cuisine has an estimated audience of 362,473 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Szechuan cuisine fans?

59.4% of Szechuan cuisine fans are female, 40.6% are male, with an average age of 39.1 years.

03

Which brands do Szechuan cuisine fans like most?

Szechuan cuisine fans show strongest brand affinity for Din Tai Fung (33.68×), Hot pot (63.91×), and Cantonese cuisine (54.79×) over the country average.

04

Where do Szechuan cuisine fans live in United States?

Szechuan cuisine fans in United States are most concentrated in California (reach ~300K), Arizona (reach ~60K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Szechuan cuisine fans also like?

Beyond Szechuan cuisine itself, the audience over-indexes on Hot pot (63.91×), Cantonese cuisine (54.79×), Hong Kong cuisine (88.01×), and Chongqing (93.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Szechuan cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Szechuan cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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