Rascasse Audience Intelligence

Hong Kong cuisine Audience in United States

A data profile of the people who buy, follow and care about Hong Kong cuisine in United States — modelled from more than twelve digital signal sources. Hong Kong cuisine has an estimated audience of 396,347 people in United States.

#73among Cuisine in United States#12342among Topic in United States#2196in Food & Beverages

The average Hong Kong cuisine fan in United States is 38.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Din Tai Fung, Szechuan cuisine, Confucianism, with strongest over-indexing on Din Tai Fung (28.98× the country average).

Demographically, the Hong Kong cuisine audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hong Kong cuisine fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hong Kong cuisine profile in United States.

Audience size
396K
in United States
Gender
55.9%♀
44.1% male
Age
38.6
average years
Country rank
#41826
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hong Kong cuisine fans

55.9% are female, 44.1% are male, average age 38.6.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Hong Kong cuisine audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.6
Estimated audience size396,347
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hong Kong cuisine audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Hong Kong cuisine audience comes from United States.

Worldwide audience distribution share by country for Hong Kong cuisine
CountryShare
Hong Kong18.6%
Japan15.4%
Vietnam11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hong Kong cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Hong Kong cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K11.69×
02Illinois~100K9.87×
03Vermont<1K1.13×
04North Dakota<1K1.04×
05Delaware~1K1.03×
06Rhode Island~1K1.02×
07Alaska<1K1.01×
08Idaho~2K1.00×
09Hawaii~2K1.00×
10New Hampshire~2K1.00×
11West Virginia~2K0.99×
12Maine~1K0.99×
13Montana~1K0.99×
14South Dakota<1K0.98×
15Washington, District of Columbia~1K0.97×
16Mississippi~3K0.96×
17New Mexico~2K0.95×
18Nebraska~2K0.95×
19South Carolina~6K0.94×
20Arkansas~3K0.93×
21Iowa~3K0.91×
22Kansas~3K0.91×
23Oklahoma~4K0.89×
24Utah~3K0.89×
25Michigan~9K0.88×
26Louisiana~5K0.88×
27Kentucky~4K0.88×
28Connecticut~4K0.88×
29Nevada~3K0.88×
30Alabama~5K0.87×
31Oregon~4K0.87×
32Wisconsin~5K0.86×
33Minnesota~5K0.86×
34Tennessee~7K0.85×
35Missouri~5K0.85×
36Colorado~5K0.84×
37Maryland~6K0.83×
38Ohio~10K0.82×
39Arizona~7K0.81×
40North Carolina~9K0.79×
41Washington~6K0.79×
42Massachusetts~6K0.79×
43New Jersey~8K0.78×
44Virginia~7K0.78×
45Georgia~9K0.77×
46Pennsylvania~10K0.73×
47New York~20K0.72×
48California~30K0.66×
49Florida~20K0.65×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Hong Kong cuisine, United States
0.59×1.00×11.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hong Kong cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hong Kong cuisine audience
#·InterestCategoryAffinity×
01Szechuan cuisineFood & Beverages88.01×
02ConfucianismPolitics & Society52.35×
03Cornetto (ice cream)Food & Beverages50.00×
04Making A MurdererMovies & TV41.84×
05Din Tai FungFood & Beverages28.98×
06Rafael NadalSports27.72×
07Nip/TuckMovies & TV27.29×
08Mikaela ShiffrinSports26.61×
09Roland GarrosSports20.00×
10Society6Shopping17.78×
11Smart CommunicationsTechnology & Electronics17.39×
12Vegas Golden KnightsSports17.24×
13Hong KongTravel & Leisure12.23×
14Bubble teaFood & Beverages10.10×
15Cooking oilFood & Beverages8.15×
16Fried chickenFood & Beverages6.84×
17Street foodFood & Beverages5.94×
18CocktailFood & Beverages4.44×
19Planet FitnessSports2.69×
20BarbecueFood & Beverages2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hong Kong cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hong Kong cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.34×
Urban LifestyleOPEN2.23×
Luxury OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hong Kong cuisine audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hong Kong cuisine have in United States?

Hong Kong cuisine has an estimated audience of 396,347 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Hong Kong cuisine fans?

55.9% of Hong Kong cuisine fans are female, 44.1% are male, with an average age of 38.6 years.

03

Which brands do Hong Kong cuisine fans like most?

Hong Kong cuisine fans show strongest brand affinity for Din Tai Fung (28.98×), Szechuan cuisine (88.01×), and Confucianism (52.35×) over the country average.

04

Where do Hong Kong cuisine fans live in United States?

Hong Kong cuisine fans in United States are most concentrated in Illinois (reach ~100K), Indiana (reach ~80K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hong Kong cuisine fans also like?

Beyond Hong Kong cuisine itself, the audience over-indexes on Szechuan cuisine (88.01×), Confucianism (52.35×), Mikaela Shiffrin (26.61×), and Hong Kong (12.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Hong Kong cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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