Hong Kong cuisine Audience in United States

Hong Kong cuisine has an estimated audience of 396,347 people in United States. 55.9% are female, 44.1% are male, average age 38.6. Top regions: Illinois, Indiana, California. Top brand affinities: Din Tai Fung, PSV Eindhoven, Confucianism, Mikaela Shiffrin, Rafael Nadal.

The average Hong Kong cuisine fan in United States is 38.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, California. Top brand affinities include Din Tai Fung, PSV Eindhoven, Confucianism, with strongest over-indexing on Din Tai Fung (38.66× the country average). Demographically, the Hong Kong cuisine audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Hong Kong cuisine fans

Demographic split for Hong Kong cuisine audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.6
Estimated audience size396,347

Audience persona

The typical Hong Kong cuisine fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Din Tai Fung.

Top regions in United States

Top regions ranked by reach for Hong Kong cuisine in United States
RegionReachAffinity
Illinois141,14910.69×
Indiana71,1199.82×
California24,7660.57×
New York12,3680.56×
Texas6,4110.19×
Georgia6,3260.52×
Florida5,5880.21×
Pennsylvania4,4570.33×
Washington3,6590.46×
Arizona3,5550.44×
Minnesota3,5420.62×
Massachusetts3,1430.4×
Virginia3,0210.31×
Michigan2,7490.27×
New Jersey2,2490.22×
North Carolina2,2180.19×
Idaho2,0861.05×
Louisiana2,0860.41×
Arkansas2,0840.64×
Oklahoma2,0380.46×
Missouri2,0220.32×
Kentucky2,0060.4×
Tennessee2,0040.25×
Alabama1,9410.35×
West Virginia1,9371.05×
Ohio1,9330.16×
Hawaii1,8511.09×
South Carolina1,8360.31×
Kansas1,7890.57×
Maryland1,7530.26×
Iowa1,6980.52×
Connecticut1,6900.43×
Nevada1,6780.44×
Oregon1,6570.36×
Colorado1,6480.26×
Wisconsin1,6410.28×
New Hampshire1,5961.02×
Nebraska1,5620.79×
New Mexico1,5540.78×
Rhode Island1,5411.22×
Maine1,5401.08×
Utah1,5200.43×
Vermont1,5152.18×
Delaware1,3801.26×
Washington, District of Columbia9960.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hong Kong cuisine audience
BrandAffinityCategory
Din Tai Fung38.66×Food & Beverages
PSV Eindhoven84.66×Sports
Confucianism75.71×Politics & Society
Mikaela Shiffrin30.34×Sports
Rafael Nadal37.05×Sports
Szechuan cuisine69.02×Food & Beverages
Korean cuisine12.93×Food & Beverages
Hot pot24.59×Food & Beverages
Hong Kong9.13×Travel & Leisure
Roland Garros20×Sports
Street food5.81×Food & Beverages
Balenciaga7.33×Fashion & Accessoires
Group buying12.58×Shopping
Nip/Tuck28.56×Movies & TV
Kia Sportage16.74×Cars & Mobility
Fast food2.77×Food & Beverages
Planet Fitness2.9×Sports
Back to the Future10.01×Movies & TV
Fried chicken6.45×Food & Beverages
Chinese cuisine5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hong Kong cuisine audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
Urban LifestyleOPEN2.33
LGBTQ+ IdentityOPEN2.3
TravellingTHRILL1.96
Design AffinityPREMIUM1.89
Quality AwarenessPREMIUM1.88

Worldwide distribution

Worldwide audience distribution share by country for Hong Kong cuisine
CountryShare
Hong Kong18.6%
Japan15.4%
Vietnam11.8%

See Hong Kong cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Hong Kong cuisine have in United States?

Hong Kong cuisine has an estimated audience of 396,347 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Hong Kong cuisine fans?

55.9% of Hong Kong cuisine fans are female, 44.1% are male, with an average age of 38.6 years.

Which brands do Hong Kong cuisine fans like most?

Hong Kong cuisine fans show strongest brand affinity for Din Tai Fung (38.66×), PSV Eindhoven (84.66×), and Confucianism (75.71×) over the country average.

Where do Hong Kong cuisine fans live in United States?

Hong Kong cuisine fans in United States are most concentrated in Illinois (reach 141,149), Indiana (reach 71,119), and California (reach 24,766). These three regions account for the largest share of the active audience.

What other brands do Hong Kong cuisine fans also like?

Beyond Hong Kong cuisine itself, the audience over-indexes on PSV Eindhoven (84.66×), Confucianism (75.71×), Mikaela Shiffrin (30.34×), and Rafael Nadal (37.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.