Chongqing Audience in United States

Chongqing has an estimated audience of 260,730 people in United States. 60.6% are female, 39.4% are male, average age 42.0. Top regions: California, Texas, New York.

The average Chongqing fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Chongqing audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Chongqing fans

Demographic split for Chongqing audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.0
Estimated audience size260,730

Top regions in United States

Top regions ranked by reach for Chongqing in United States
RegionReachAffinity
California29,2621.02×
Texas25,7491.15×
New York25,0821.72×
Florida17,623
Illinois11,1591.28×
Pennsylvania9,3451.06×
Washington9,3321.78×
Massachusetts8,2651.61×
Georgia7,9550.99×
New Jersey7,8601.19×
Virginia7,5021.18×
North Carolina7,4800.95×
Ohio6,8040.85×
Michigan6,1840.91×
Arizona5,4621.03×
Colorado5,3871.31×
Maryland4,7571.06×
Tennessee4,2630.82×
Indiana4,1670.87×
Minnesota4,1141.1×
Oregon4,0611.36×
Missouri3,7540.89×
Wisconsin3,5580.91×
Nevada3,0451.21×
South Carolina2,8490.73×
Connecticut2,7551.05×
Louisiana2,5190.75×
Kentucky2,4510.75×
Utah2,4381.04×
Alabama2,3760.65×
Oklahoma2,1760.75×
Hawaii1,9571.75×
Kansas1,7330.84×
Iowa1,6620.77×
Arkansas1,5150.71×
Washington, District of Columbia1,4411.84×
Idaho1,2090.92×
New Mexico1,2080.92×
Mississippi1,1480.53×
Nebraska1,0130.77×
New Hampshire9580.93×
Rhode Island9451.14×
Maine8580.92×
West Virginia7230.6×
Montana6140.85×
Alaska5080.91×
Delaware4960.69×
Vermont4721.03×
South Dakota3590.6×
North Dakota3350.63×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chongqing audience
TraitClusterScore
SpiritualityBALANCE2
Urban LifestyleOPEN1.72
TravellingTHRILL1.5
PatriotismCONSERVATISM1.39
Price SensitivityPREMIUM1.39
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Chongqing
CountryShare
China39.3%
Vietnam9.6%
India6.9%

See Chongqing audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Chongqing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.