Rascasse Audience Intelligence

Luke's Lobster Target Market in United States

A data profile of the people who buy, follow and care about Luke's Lobster in United States — modelled from more than twelve digital signal sources. Luke's Lobster has an estimated audience of 325,275 people in United States.

#139among Restaurants in United States#4792among Brand in United States#2403in Food & Beverages

The average Luke's Lobster fan in United States is 38.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Maine.

Top brand affinities include Maine Lobster Festival, KICHI HOT POT BAR, University of the French West Indies and Guiana, with strongest over-indexing on Maine Lobster Festival (112.27× the country average).

Demographically, the Luke's Lobster audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke's Lobster fan in United States is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Maine Lobster Festival.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke's Lobster profile in United States.

Audience size
325K
in United States
Gender
58.0%♀
42.0% male
Age
38.8
average years
Country rank
#46350
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Luke's Lobster

58.0% are female, 42.0% are male, average age 38.8.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Luke's Lobster audience in United States
MetricValue
Female58.0%
Male42.0%
Average age38.8
Estimated audience size325,275
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Luke's Lobster audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3916%
40-4919%
50+24%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Luke's Lobster audience comes from United States.

Worldwide audience distribution share by country for Luke's Lobster
CountryShare
United States36.5%
Japan30.5%
China11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke's Lobster audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke's Lobster customers by region in United States
#RegionReachAffinity×
01Maine~20K19.30×
02Nevada~20K4.78×
03Massachusetts~30K3.92×
04Rhode Island~3K3.23×
05New York~50K2.95×
06Washington, District of Columbia~3K2.89×
07Washington~10K1.68×
08New Hampshire~1K0.97×
09Alaska<1K0.86×
10North Dakota<1K0.83×
11Illinois~9K0.82×
12South Dakota<1K0.80×
13Vermont<1K0.79×
14Montana<1K0.76×
15Mississippi~2K0.73×
16West Virginia~1K0.72×
17Delaware<1K0.70×
18Idaho~1K0.69×
19New Mexico~1K0.67×
20Nebraska~1K0.66×
21Hawaii<1K0.66×
22New Jersey~5K0.65×
23Connecticut~2K0.65×
24Arkansas~2K0.64×
25Pennsylvania~7K0.61×
26Maryland~4K0.61×
27Oklahoma~2K0.60×
28Kansas~2K0.59×
29California~20K0.57×
30Iowa~2K0.57×
31Louisiana~2K0.56×
32Kentucky~2K0.55×
33Alabama~2K0.53×
34Utah~2K0.53×
35Oregon~2K0.47×
36South Carolina~2K0.46×
37Missouri~2K0.45×
38Wisconsin~2K0.43×
39Indiana~3K0.42×
40Minnesota~2K0.42×
41Virginia~3K0.41×
42Tennessee~3K0.41×
43Colorado~2K0.40×
44Arizona~3K0.38×
45Michigan~3K0.35×
46Florida~8K0.34×
47North Carolina~3K0.33×
48Ohio~3K0.32×
49Georgia~3K0.32×
50Texas~6K0.22×
Fig. 06

Affinity by region

Affinity by region — Luke's Lobster, United States
0.22×1.00×19.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke's Lobster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke's Lobster audience
#·InterestCategoryAffinity×
01University of the French West Indies and GuianaBusiness & Career270.33×
02Maine Lobster FestivalTravel & Leisure112.27×
03KICHI HOT POT BARTopic73.31×
04Campaign for Real AleFood & Beverages10.19×
05Nebraska BasketballSports4.50×
06CrabPets & Animals4.28×
07GritsFood & Beverages4.22×
08Red LobsterFood & Beverages3.92×
09LICEMusic & Radio3.74×
10SquidPets & Animals3.74×
11GeeseMusic & Radio3.74×
12SalmonFood & Beverages3.60×
13Captain D'sFood & Beverages3.53×
14RestorationsMusic & Radio3.44×
15LIVGames3.37×
16ShrimpFood & Beverages3.23×
17StewFood & Beverages2.71×
18CarideaPets & Animals2.33×
19LobsterFood & Beverages2.22×
20OysterPets & Animals2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke's Lobster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke's Lobster audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER0.49×
Urban LifestyleOPEN0.44×
Luxury OrientationPREMIUM0.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke's Lobster audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.13×
Convenience OrientationPREMIUM0.13×
Need for SecurityCONSERVATISM0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Luke's Lobster's target market in United States?

Luke's Lobster's target market in United States covers an estimated 325,275 people, concentrated in New York and Massachusetts.

02

What is the gender split and age of Luke's Lobster customers?

58.0% of the Luke's Lobster audience are female, 42.0% are male, with an average age of 38.8 years.

03

Which brands do Luke's Lobster fans like most?

Luke's Lobster fans show strongest brand affinity for Maine Lobster Festival (112.27×), KICHI HOT POT BAR (73.31×), and University of the French West Indies and Guiana (270.33×) over the country average.

04

Where do Luke's Lobster fans live in United States?

Luke's Lobster fans in United States are most concentrated in New York (reach ~50K), Massachusetts (reach ~30K), and Maine (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Luke's Lobster fans also like?

Beyond Luke's Lobster itself, the audience over-indexes on KICHI HOT POT BAR (73.31×), University of the French West Indies and Guiana (270.33×), Red Lobster (3.92×), and Crab (4.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luke's Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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