Luke's Lobster Audience in United States

Luke's Lobster logo

Luke's Lobster has an estimated audience of 332,671 people in United States. 58.0% are female, 42.0% are male, average age 38.8. Top regions: New York, Massachusetts, Nevada. Top brand affinities: Maine Lobster Festival, KICHI HOT POT BAR, University of the French West Indies and Guiana, Red Lobster, Crab.

The average Luke's Lobster fan in United States is 38.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Nevada. Top brand affinities include Maine Lobster Festival, KICHI HOT POT BAR, University of the French West Indies and Guiana, with strongest over-indexing on Maine Lobster Festival (112.27× the country average). Demographically, the Luke's Lobster audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Luke's Lobster fans

Demographic split for Luke's Lobster audience in United States
MetricValue
Female58.0%
Male42.0%
Average age38.8
Estimated audience size332,671

Audience persona

The typical Luke's Lobster fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Maine Lobster Festival.

Top regions in United States

Top regions ranked by reach for Luke's Lobster in United States
RegionReachAffinity
New York58,0843.12×
Massachusetts27,6454.22×
Nevada22,0546.85×
Maine21,85118.34×
California19,3640.53×
Washington10,5861.59×
Illinois8,1310.73×
Florida6,1770.27×
Pennsylvania6,0580.54×
New Jersey5,2860.62×
Texas3,8870.14×
Washington, District of Columbia3,6343.63×
Maryland3,2430.57×
Rhode Island2,8572.7×
Virginia2,7770.34×
Connecticut1,9010.57×
Ohio1,6710.16×
Georgia1,6640.16×
North Carolina1,5890.16×
Michigan1,5380.18×
New Hampshire1,2320.94×
Arizona1,0120.15×
Tennessee9990.15×
Colorado9580.18×
Indiana9140.15×
South Carolina7660.15×
Wisconsin7650.15×
Missouri7350.14×
Minnesota7290.15×
Oregon6550.17×
Kentucky4920.12×
Alabama4890.11×
Louisiana4750.11×
Utah4440.15×
Iowa4090.15×
Oklahoma3770.1×
Kansas3430.13×
Arkansas3070.11×
Hawaii3010.21×
Vermont2740.47×
Idaho2390.14×
Nebraska2340.14×
Mississippi2250.08×
New Mexico2180.13×
Delaware2060.22×
West Virginia2030.13×
Montana1500.16×
South Dakota1040.14×
North Dakota940.14×
Alaska860.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke's Lobster audience
BrandAffinityCategory
Maine Lobster Festival112.27×Travel & Leisure
KICHI HOT POT BAR73.31×
University of the French West Indies and Guiana270.33×Business & Career
Red Lobster3.92×Food & Beverages
Crab4.28×Pets & Animals
Shrimp3.23×Food & Beverages
Salmon3.6×Food & Beverages
LICE3.74×Music & Radio
Nebraska Basketball4.5×Sports
Lobster2.22×Food & Beverages
Squid3.74×Pets & Animals
Caridea2.33×Pets & Animals
Oyster2.15×Pets & Animals
Stew2.71×Food & Beverages
Geese3.74×Music & Radio
Grits4.22×Food & Beverages
HJC Helmets9.19×Cars & Mobility
Omaha, Nebraska1.62×Travel & Leisure
Insônia1.58×Travel & Leisure
Bell Helmets7.08×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke's Lobster audience
TraitClusterScore
IndulgenceJOY2.37
LGBTQ+ IdentityOPEN1.88
Design AffinityPREMIUM1.81
Family OrientationCONSERVATISM1.46
TravellingTHRILL1.43
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Luke's Lobster
CountryShare
United States37.3%
Japan29.9%
China11.8%

See Luke's Lobster audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Luke's Lobster have in United States?

Luke's Lobster has an estimated audience of 332,671 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Luke's Lobster fans?

58.0% of Luke's Lobster fans are female, 42.0% are male, with an average age of 38.8 years.

Which brands do Luke's Lobster fans like most?

Luke's Lobster fans show strongest brand affinity for Maine Lobster Festival (112.27×), KICHI HOT POT BAR (73.31×), and University of the French West Indies and Guiana (270.33×) over the country average.

Where do Luke's Lobster fans live in United States?

Luke's Lobster fans in United States are most concentrated in New York (reach 58,084), Massachusetts (reach 27,645), and Nevada (reach 22,054). These three regions account for the largest share of the active audience.

What other brands do Luke's Lobster fans also like?

Beyond Luke's Lobster itself, the audience over-indexes on KICHI HOT POT BAR (73.31×), University of the French West Indies and Guiana (270.33×), Red Lobster (3.92×), and Crab (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke's Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.