Rascasse Audience Intelligence

Halibut Audience in United States

A data profile of the people who buy, follow and care about Halibut in United States — modelled from more than twelve digital signal sources. Halibut has an estimated audience of 913,480 people in United States.

#8999among Topic in United States#388in Pets & Animals

The average Halibut fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reindeer, King crab, Nostalgia, with strongest over-indexing on Reindeer (27.08× the country average).

Demographically, the Halibut audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halibut fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Reindeer.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halibut profile in United States.

Audience size
913K
in United States
Gender
40.1%♀
59.9% male
Age
45.9
average years
Country rank
#25149
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halibut fans

40.1% are female, 59.9% are male, average age 45.9.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Halibut audience in United States
MetricValue
Female40.1%
Male59.9%
Average age45.9
Estimated audience size913,480
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Halibut audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3915%
40-4922%
50+40%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Halibut audience comes from United States.

Worldwide audience distribution share by country for Halibut
CountryShare
United States44.2%
Canada8.0%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halibut audience in United States is strongest.

Fig. 05

Top regions by affinity

Halibut fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K9.83×
02Washington~30K1.88×
03Oregon~20K1.60×
04Maine~5K1.45×
05Montana~4K1.40×
06Idaho~6K1.23×
07California~100K1.21×
08Utah~10K1.18×
09Wyoming~2K1.17×
10North Dakota~2K1.05×
11Minnesota~10K1.00×
12Massachusetts~20K0.96×
13Hawaii~4K0.95×
14South Dakota~2K0.93×
15Colorado~10K0.88×
16Rhode Island~3K0.88×
17Nevada~8K0.86×
18New Hampshire~3K0.84×
19Washington, District of Columbia~2K0.82×
20New Jersey~20K0.81×
21Wisconsin~10K0.79×
22Connecticut~7K0.77×
23New York~40K0.76×
24Delaware~2K0.76×
25Florida~50K0.74×
26Arizona~10K0.74×
27Nebraska~3K0.73×
28Michigan~20K0.70×
29South Carolina~9K0.67×
30Iowa~5K0.67×
31Illinois~20K0.66×
32North Carolina~20K0.66×
33Virginia~10K0.66×
34New Mexico~3K0.66×
35Kansas~5K0.65×
36Georgia~20K0.63×
37Arkansas~5K0.63×
38Texas~50K0.62×
39Pennsylvania~20K0.62×
40Missouri~9K0.62×
41Tennessee~10K0.61×
42Maryland~10K0.61×
43Louisiana~7K0.61×
44Oklahoma~6K0.60×
45Ohio~20K0.57×
46Indiana~9K0.57×
47Alabama~7K0.57×
48Mississippi~4K0.57×
49West Virginia~2K0.56×
50Kentucky~6K0.55×
Fig. 06

Affinity by region

Affinity by region — Halibut, United States
0.55×1.00×9.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halibut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halibut audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals27.08×
02King crabPets & Animals17.88×
03ScallopFood & Beverages12.05×
04TunaFood & Beverages8.25×
05Band of BrothersMovies & TV6.79×
06GarlicFood & Beverages5.64×
07Music downloadTechnology & Electronics4.46×
08Paleolithic dietHealth4.28×
09CholesterolFood & Beverages4.19×
10Largemouth bassFood & Beverages4.19×
11Retirement planningBusiness & Career3.87×
12ShrimpFood & Beverages3.77×
13Robert RedfordMovies & TV3.49×
14RetirementBusiness & Career2.91×
15NostalgiaHome & Garden2.78×
16DinnerFood & Beverages2.10×
17BreakfastFood & Beverages2.02×
18GrillingFood & Beverages1.99×
19BeachesTravel & Leisure1.75×
20Planet FitnessSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halibut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halibut audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
IndulgenceJOY1.80×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halibut audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halibut have in United States?

Halibut has an estimated audience of 913,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halibut fans?

40.1% of Halibut fans are female, 59.9% are male, with an average age of 45.9 years.

03

Which brands do Halibut fans like most?

Halibut fans show strongest brand affinity for Reindeer (27.08×), King crab (17.88×), and Nostalgia (2.78×) over the country average.

04

Where do Halibut fans live in United States?

Halibut fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Halibut fans also like?

Beyond Halibut itself, the audience over-indexes on King crab (17.88×), Nostalgia (2.78×), Tuna (8.25×), and Garlic (5.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Halibut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Halibut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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