Halibut Audience in United States

Halibut logo

Halibut has an estimated audience of 913,480 people in United States. 40.1% are female, 59.9% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Enterprise Rent-A-Car, Indeed.com.

The average Halibut fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (20.74× the country average). Demographically, the Halibut audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Halibut fans

Demographic split for Halibut audience in United States
MetricValue
Female40.1%
Male59.9%
Average age45.9
Estimated audience size913,480

Audience persona

The typical Halibut fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Halibut in United States
RegionReachAffinity
California133,5031.33×
Texas52,4200.67×
Florida50,3400.81×
New York42,6010.83×
Washington37,9462.07×
Illinois21,3000.7×
New Jersey19,8700.86×
Pennsylvania19,8020.64×
Georgia19,0100.68×
North Carolina18,9250.69×
Oregon17,8851.71×
Massachusetts17,8030.99×
Alaska17,6769.05×
Michigan17,4780.73×
Ohio16,1220.57×
Virginia15,8310.71×
Arizona14,0500.75×
Colorado13,6190.95×
Minnesota13,5011.03×
Tennessee11,7480.64×
Wisconsin11,0370.8×
Maryland9,9810.64×
Indiana9,9180.59×
Utah9,8771.21×
South Carolina9,6490.7×
Missouri9,3050.63×
Nevada8,0520.91×
Louisiana7,1540.61×
Alabama7,0290.55×
Connecticut7,0270.77×
Oklahoma6,1430.61×
Kentucky6,0460.53×
Idaho5,5971.22×
Iowa4,9030.65×
Maine4,6681.43×
Kansas4,5090.63×
Arkansas4,4580.59×
Mississippi3,8670.51×
Hawaii3,7580.96×
Montana3,4441.36×
Nebraska3,0320.66×
New Hampshire2,8520.79×
New Mexico2,8500.62×
Rhode Island2,5620.88×
Washington, District of Columbia2,4360.89×
West Virginia1,9180.45×
North Dakota1,8931.01×
South Dakota1,7960.85×
Delaware1,7730.7×
Wyoming1,4971.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halibut audience
BrandAffinityCategory
Capital One20.74×Business & Career
Google Maps11.93×Internet & Social Media
CarGurus17.29×Cars & Mobility
Enterprise Rent-A-Car15.07×Cars & Mobility
Indeed.com10.18×Business & Career
Aaron Rodgers14.34×Sports
Circle K15.31×Shopping
Google News10.89×News
AccuWeather11.47×Home & Garden
Clint Eastwood15.67×Movies & TV
Diane Keaton10.69×Movies & TV
Nicolas Cage20.48×Movies & TV
Bruce Willis11.16×Movies & TV
Jollibee16.25×Food & Beverages
Billy Bob Thornton13.17×Movies & TV
Flickr14.51×Internet & Social Media
Sean Penn18.45×Movies & TV
Google Earth14.02×Internet & Social Media
Kate Beckinsale18.74×Movies & TV
ICloud12.7×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halibut audience
TraitClusterScore
PatriotismCONSERVATISM1.88
IndulgenceJOY1.63
SustainabilityBALANCE1.59
TravellingTHRILL1.43
Quality AwarenessPREMIUM1.32
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Halibut
CountryShare
United States45.7%
Canada8.3%
India5.8%

See Halibut audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Halibut have in United States?

Halibut has an estimated audience of 913,480 people in United States, concentrated in California and Texas.

What is the gender split and age of Halibut fans?

40.1% of Halibut fans are female, 59.9% are male, with an average age of 45.9 years.

Which brands do Halibut fans like most?

Halibut fans show strongest brand affinity for Capital One (20.74×), Google Maps (11.93×), and CarGurus (17.29×) over the country average.

Where do Halibut fans live in United States?

Halibut fans in United States are most concentrated in California (reach 133,503), Texas (reach 52,420), and Florida (reach 50,340). These three regions account for the largest share of the active audience.

What other brands do Halibut fans also like?

Beyond Halibut itself, the audience over-indexes on Google Maps (11.93×), CarGurus (17.29×), Enterprise Rent-A-Car (15.07×), and Indeed.com (10.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halibut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.