Dungeness crab Audience in United States

Dungeness crab logo

Dungeness crab has an estimated audience of 717,538 people in United States. 56.7% are female, 43.3% are male, average age 43.2. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Enterprise Rent-A-Car.

The average Dungeness crab fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (9.09× the country average). Demographically, the Dungeness crab audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dungeness crab fans

Demographic split for Dungeness crab audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.2
Estimated audience size717,538

Audience persona

The typical Dungeness crab fan in United States is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Dungeness crab in United States
RegionReachAffinity
California128,0801.62×
Florida64,6641.33×
Texas63,1251.02×
Washington44,8773.12×
New York34,3470.86×
Louisiana28,5733.09×
Georgia25,9881.18×
Pennsylvania23,8780.99×
Oregon21,5342.62×
North Carolina20,6450.96×
Virginia18,4581.06×
New Jersey18,0370.99×
Maryland17,9091.45×
South Carolina13,4491.25×
Illinois13,2700.56×
Ohio11,8840.54×
Michigan11,2670.6×
Arizona10,6130.72×
Alabama10,4321.04×
Massachusetts9,0840.64×
Tennessee9,0120.63×
Mississippi9,0091.52×
Colorado9,0040.8×
Nevada8,9951.3×
Indiana7,7540.59×
Missouri6,7530.58×
Alaska5,7643.76×
Minnesota5,5680.54×
Kentucky5,2820.59×
Connecticut5,1210.71×
Oklahoma4,9270.62×
Hawaii4,8561.57×
Wisconsin4,6940.43×
Arkansas4,1760.71×
Utah4,1310.64×
Idaho3,4610.96×
Kansas3,1840.56×
Delaware3,1311.58×
Iowa2,8810.49×
New Mexico2,4420.68×
Washington, District of Columbia2,2461.04×
Nebraska1,7490.49×
Rhode Island1,5670.69×
Maine1,4840.58×
West Virginia1,4480.43×
Montana1,3740.69×
New Hampshire1,2660.45×
South Dakota7820.47×
North Dakota6270.43×
Wyoming5230.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dungeness crab audience
BrandAffinityCategory
Capital One9.09×Business & Career
Google Maps8.43×Internet & Social Media
Indeed.com7.73×Business & Career
Circle K10.84×Shopping
Enterprise Rent-A-Car8.92×Cars & Mobility
CarGurus7.69×Cars & Mobility
Google News7.71×News
Jollibee13.42×Food & Beverages
21 Savage23.03×Music & Radio
Eataly20.78×Food & Beverages
ICloud10.34×Technology & Electronics
King crab24.32×Pets & Animals
AccuWeather6.43×Home & Garden
DeviantArt7.05×Internet & Social Media
Aaron Rodgers6.34×Sports
OpenTable11.71×Food & Beverages
Beetlejuice4.64×Movies & TV
Khan Academy7.97×Business & Career
Shrimp7×Food & Beverages
Hot pot23.09×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dungeness crab audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
Risk AppetiteTHRILL2.05
IndulgenceJOY2.01
Urban LifestyleOPEN1.41
TravellingTHRILL1.33
Pet OwnershipJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Dungeness crab
CountryShare
United States70.2%
Canada5.0%
Singapore3.5%

See Dungeness crab audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dungeness crab have in United States?

Dungeness crab has an estimated audience of 717,538 people in United States, concentrated in California and Florida.

What is the gender split and age of Dungeness crab fans?

56.7% of Dungeness crab fans are female, 43.3% are male, with an average age of 43.2 years.

Which brands do Dungeness crab fans like most?

Dungeness crab fans show strongest brand affinity for Capital One (9.09×), Google Maps (8.43×), and Indeed.com (7.73×) over the country average.

Where do Dungeness crab fans live in United States?

Dungeness crab fans in United States are most concentrated in California (reach 128,080), Florida (reach 64,664), and Texas (reach 63,125). These three regions account for the largest share of the active audience.

What other brands do Dungeness crab fans also like?

Beyond Dungeness crab itself, the audience over-indexes on Google Maps (8.43×), Indeed.com (7.73×), Circle K (10.84×), and Enterprise Rent-A-Car (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dungeness crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.