Rascasse Audience Intelligence

Dungeness crab Audience in United States

A data profile of the people who buy, follow and care about Dungeness crab in United States — modelled from more than twelve digital signal sources. Dungeness crab has an estimated audience of 717,538 people in United States.

#9964among Topic in United States#451in Pets & Animals

The average Dungeness crab fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include King crab, FedEx, Shrimp, with strongest over-indexing on King crab (48.8× the country average).

Demographically, the Dungeness crab audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dungeness crab fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for King crab.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dungeness crab profile in United States.

Audience size
718K
in United States
Gender
56.7%♀
43.3% male
Age
43.2
average years
Country rank
#29453
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dungeness crab fans

56.7% are female, 43.3% are male, average age 43.2.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Dungeness crab audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.2
Estimated audience size717,538
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Dungeness crab audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

70.2%

of the worldwide Dungeness crab audience comes from United States.

Worldwide audience distribution share by country for Dungeness crab
CountryShare
United States70.2%
Canada5.0%
Singapore3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dungeness crab audience in United States is strongest.

Fig. 05

Top regions by affinity

Dungeness crab fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K4.36×
02Washington~50K3.13×
03Louisiana~30K2.85×
04Oregon~20K2.69×
05California~100K1.57×
06Delaware~3K1.57×
07Hawaii~5K1.55×
08Mississippi~9K1.48×
09Maryland~20K1.38×
10Florida~60K1.24×
11Nevada~9K1.23×
12South Carolina~10K1.16×
13Georgia~20K1.10×
14Washington, District of Columbia~2K1.03×
15Virginia~20K1.02×
16Alabama~10K0.99×
17Idaho~4K0.99×
18New Jersey~20K0.97×
19Texas~60K0.95×
20Pennsylvania~20K0.92×
21North Carolina~20K0.91×
22New York~30K0.83×
23Montana~2K0.81×
24Colorado~9K0.76×
25Rhode Island~2K0.75×
26Arkansas~4K0.74×
27Arizona~10K0.72×
28Connecticut~5K0.70×
29New Mexico~3K0.70×
30Utah~4K0.67×
31Maine~2K0.67×
32South Dakota~1K0.66×
33Massachusetts~9K0.65×
34North Dakota<1K0.65×
35Tennessee~9K0.63×
36Oklahoma~5K0.63×
37Vermont<1K0.62×
38Kentucky~5K0.60×
39Missouri~7K0.59×
40Kansas~3K0.59×
41Michigan~10K0.58×
42Indiana~8K0.58×
43Nebraska~2K0.58×
44West Virginia~2K0.57×
45New Hampshire~2K0.57×
46Illinois~10K0.55×
47Minnesota~6K0.55×
48Iowa~3K0.53×
49Ohio~10K0.52×
50Wisconsin~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Dungeness crab, United States
0.46×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dungeness crab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dungeness crab audience
#·InterestCategoryAffinity×
01King crabPets & Animals48.80×
02ShellfishFood & Beverages7.16×
03ShrimpFood & Beverages5.87×
04FedExBusiness & Career5.02×
05Sustainable energyHome & Garden4.12×
06Chicano rapMusic & Radio3.97×
07First class travelTravel & Leisure3.85×
08Renewable energyBusiness & Career3.61×
09Discount storesShopping2.93×
10Mortgage loansBusiness & Career2.92×
11Shopping mallsShopping2.60×
12Organic foodFood & Beverages2.50×
13Domino's PizzaFood & Beverages2.42×
14SubwayFood & Beverages2.40×
15McDonald'sFood & Beverages2.17×
16Pizza HutFood & Beverages2.17×
17BarbecueFood & Beverages2.11×
18AirbnbTravel & Leisure1.94×
19PinterestInternet & Social Media1.78×
20FurnitureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dungeness crab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dungeness crab audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Quality AwarenessPREMIUM1.72×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dungeness crab audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
DIY MentalityTHRILL0.74×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dungeness crab have in United States?

Dungeness crab has an estimated audience of 717,538 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Dungeness crab fans?

56.7% of Dungeness crab fans are female, 43.3% are male, with an average age of 43.2 years.

03

Which brands do Dungeness crab fans like most?

Dungeness crab fans show strongest brand affinity for King crab (48.8×), FedEx (5.02×), and Shrimp (5.87×) over the country average.

04

Where do Dungeness crab fans live in United States?

Dungeness crab fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dungeness crab fans also like?

Beyond Dungeness crab itself, the audience over-indexes on FedEx (5.02×), Shrimp (5.87×), Mortgage loans (2.92×), and Shellfish (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dungeness crab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dungeness crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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