A data profile of the people who buy, follow and care about Boundaries in United States — modelled from more than twelve digital signal sources. Boundaries has an estimated audience of 952,184 people in United States.
The average Boundaries fan in United States is 29.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Tom DeLonge, Hair Cuttery, Heaven Shall Burn, with strongest over-indexing on Tom DeLonge (394.94× the country average).
Demographically, the Boundaries audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Boundaries fan in United States is more male, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Tom DeLonge.
The key figures that characterise the Boundaries profile in United States.
33.5% are female, 66.5% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 29.1 |
| Estimated audience size | 952,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 26% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 6% |
Where the Boundaries audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~6K | 2.10× | |
| 02 | Missouri | ~20K | 1.25× | |
| 03 | Texas | ~100K | 1.18× | |
| 04 | California | ~100K | 1.16× | |
| 05 | Mississippi | ~9K | 1.14× | |
| 06 | North Carolina | ~30K | 1.13× | |
| 07 | Georgia | ~30K | 1.11× | |
| 08 | Idaho | ~5K | 1.10× | |
| 09 | Maryland | ~20K | 1.09× | |
| 10 | Arkansas | ~8K | 1.08× | |
| 11 | Alaska | ~2K | 1.08× | |
| 12 | Utah | ~9K | 1.07× | |
| 13 | Oklahoma | ~10K | 1.06× | |
| 14 | Arizona | ~20K | 1.04× | |
| 15 | Louisiana | ~10K | 1.04× | |
| 16 | South Carolina | ~10K | 1.03× | |
| 17 | Minnesota | ~10K | 1.03× | |
| 18 | Virginia | ~20K | 1.02× | |
| 19 | Connecticut | ~10K | 1.02× | |
| 20 | Alabama | ~10K | 1.00× | |
| 21 | Delaware | ~3K | 1.00× | |
| 22 | Illinois | ~30K | 0.99× | |
| 23 | Hawaii | ~4K | 0.99× | |
| 24 | Oregon | ~10K | 0.98× | |
| 25 | New Mexico | ~5K | 0.98× | |
| 26 | South Dakota | ~2K | 0.98× | |
| 27 | Washington | ~20K | 0.97× | |
| 28 | Kentucky | ~10K | 0.97× | |
| 29 | Nevada | ~9K | 0.97× | |
| 30 | Massachusetts | ~20K | 0.96× | |
| 31 | Kansas | ~7K | 0.95× | |
| 32 | Pennsylvania | ~30K | 0.93× | |
| 33 | Colorado | ~10K | 0.93× | |
| 34 | Nebraska | ~4K | 0.93× | |
| 35 | Ohio | ~30K | 0.92× | |
| 36 | Michigan | ~20K | 0.92× | |
| 37 | Tennessee | ~20K | 0.92× | |
| 38 | Indiana | ~20K | 0.92× | |
| 39 | Maine | ~3K | 0.92× | |
| 40 | Florida | ~60K | 0.91× | |
| 41 | Wisconsin | ~10K | 0.90× | |
| 42 | Iowa | ~7K | 0.90× | |
| 43 | North Dakota | ~2K | 0.90× | |
| 44 | Washington, District of Columbia | ~2K | 0.88× | |
| 45 | Montana | ~2K | 0.88× | |
| 46 | New York | ~50K | 0.87× | |
| 47 | Vermont | ~1K | 0.87× | |
| 48 | New Jersey | ~20K | 0.84× | |
| 49 | New Hampshire | ~3K | 0.81× | |
| 50 | West Virginia | ~4K | 0.80× |
The strongest cross-interests of the Boundaries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 595.65× | ||
| 02 | Tom DeLonge | Music & Radio | 394.94× | ||
| 03 | August Burns Red | Music & Radio | 117.82× | ||
| 04 | Hair Cuttery | Beauty & Wellness | 62.71× | ||
| 05 | Bayer 04 Leverkusen | Sports | 31.28× | ||
| 06 | Judas Priest | Music & Radio | 20.18× | ||
| 07 | Deftones | Music & Radio | 15.79× | ||
| 08 | Sport Clips | Beauty & Wellness | 13.53× | ||
| 09 | Philz Coffee | Food & Beverages | 13.16× | ||
| 10 | Chester Bennington | Music & Radio | 11.08× | ||
| 11 | Nu metal | Music & Radio | 10.15× | ||
| 12 | Wakeboarding | Sports | 8.48× | ||
| 13 | Brittany Snow | Movies & TV | 8.36× | ||
| 14 | Thrash metal | Music & Radio | 8.16× | ||
| 15 | Goth subculture | Fashion & Accessoires | 7.39× | ||
| 16 | Progressive rock | Music & Radio | 6.60× | ||
| 17 | Ozzy Osbourne | Music & Radio | 6.44× | ||
| 18 | Pokémon | Games | 5.04× | ||
| 19 | GameStop | Games | 3.56× | ||
| 20 | Burger King | Food & Beverages | 3.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Tradition | CONSERVATISM | 1.66× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.74× |
Boundaries has an estimated audience of 952,184 people in United States, concentrated in California and Texas.
33.5% of Boundaries fans are female, 66.5% are male, with an average age of 29.1 years.
Boundaries fans show strongest brand affinity for Tom DeLonge (394.94×), Hair Cuttery (62.71×), and Heaven Shall Burn (595.65×) over the country average.
Boundaries fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Boundaries itself, the audience over-indexes on Hair Cuttery (62.71×), Heaven Shall Burn (595.65×), August Burns Red (117.82×), and Sport Clips (13.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boundaries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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