Rascasse Audience Intelligence

COUNTERPARTS Audience in United States

A data profile of the people who buy, follow and care about COUNTERPARTS in United States — modelled from more than twelve digital signal sources. COUNTERPARTS has an estimated audience of 356,271 people in United States.

#10993among Person in United States#6350in Music & Radio

The average COUNTERPARTS fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tom DeLonge, Hair Cuttery, Heaven Shall Burn, with strongest over-indexing on Tom DeLonge (446.83× the country average).

Demographically, the COUNTERPARTS audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical COUNTERPARTS fan in United States is balanced, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Tom DeLonge.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the COUNTERPARTS profile in United States.

Audience size
356K
in United States
Gender
49.0%♀
51.0% male
Age
32.1
average years
Country rank
#44203
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of COUNTERPARTS fans

49.0% are female, 51.0% are male, average age 32.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for COUNTERPARTS audience in United States
MetricValue
Female49.0%
Male51.0%
Average age32.1
Estimated audience size356,271
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the COUNTERPARTS audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

34.5%

of the worldwide COUNTERPARTS audience comes from United States.

Worldwide audience distribution share by country for COUNTERPARTS
CountryShare
United States34.5%
Japan15.5%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the COUNTERPARTS audience in United States is strongest.

Fig. 05

Top regions by affinity

COUNTERPARTS fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K5.77×
02Washington, District of Columbia~2K1.57×
03Washington~9K1.21×
04Massachusetts~9K1.21×
05California~50K1.19×
06Oregon~5K1.16×
07New York~20K1.14×
08Maryland~7K1.12×
09New Hampshire~2K1.10×
10Connecticut~4K1.08×
11Virginia~9K1.07×
12Hawaii~2K1.04×
13Colorado~6K1.03×
14Maine~1K1.03×
15Vermont<1K1.02×
16Georgia~10K1.00×
17Illinois~10K0.99×
18New Jersey~9K0.99×
19Minnesota~5K0.99×
20Rhode Island~1K0.98×
21Indiana~6K0.97×
22Michigan~9K0.96×
23Delaware<1K0.96×
24Tennessee~7K0.95×
25Pennsylvania~10K0.93×
26North Carolina~10K0.93×
27Arizona~7K0.92×
28Missouri~5K0.92×
29Nevada~3K0.91×
30Wisconsin~5K0.90×
31Idaho~2K0.90×
32South Dakota<1K0.90×
33Alaska<1K0.90×
34Florida~20K0.89×
35Oklahoma~4K0.89×
36Texas~30K0.88×
37Montana<1K0.88×
38Nebraska~2K0.87×
39Louisiana~4K0.86×
40Kansas~2K0.86×
41Ohio~9K0.85×
42South Carolina~5K0.85×
43Kentucky~4K0.85×
44Alabama~4K0.84×
45Iowa~2K0.83×
46Mississippi~2K0.82×
47Arkansas~2K0.81×
48New Mexico~1K0.81×
49West Virginia~1K0.80×
50North Dakota<1K0.80×
Fig. 06

Affinity by region

Affinity by region — COUNTERPARTS, United States
0.80×1.00×5.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the COUNTERPARTS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for COUNTERPARTS audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio616.93×
02Tom DeLongeMusic & Radio446.83×
03August Burns RedMusic & Radio113.82×
04Hair CutteryBeauty & Wellness71.12×
05Bayer 04 LeverkusenSports34.10×
06Judas PriestMusic & Radio20.00×
07Six Feet Under (TV series)Movies & TV20.00×
08Sport ClipsBeauty & Wellness15.16×
09DeftonesMusic & Radio14.86×
10Philz CoffeeFood & Beverages14.79×
11Nu metalMusic & Radio10.03×
12WakeboardingSports9.51×
13Brittany SnowMovies & TV9.00×
14Thrash metalMusic & Radio8.15×
15Goth subcultureFashion & Accessoires7.50×
16Progressive rockMusic & Radio7.07×
17Ozzy OsbourneMusic & Radio6.30×
18NigeriaTravel & Leisure5.23×
19PokémonGames5.16×
20Burger KingFood & Beverages3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the COUNTERPARTS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by COUNTERPARTS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
ExtroversionTHRILL1.48×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by COUNTERPARTS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Quality AwarenessPREMIUM0.71×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does COUNTERPARTS have in United States?

COUNTERPARTS has an estimated audience of 356,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of COUNTERPARTS fans?

49.0% of COUNTERPARTS fans are female, 51.0% are male, with an average age of 32.1 years.

03

Which brands do COUNTERPARTS fans like most?

COUNTERPARTS fans show strongest brand affinity for Tom DeLonge (446.83×), Hair Cuttery (71.12×), and Heaven Shall Burn (616.93×) over the country average.

04

Where do COUNTERPARTS fans live in United States?

COUNTERPARTS fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do COUNTERPARTS fans also like?

Beyond COUNTERPARTS itself, the audience over-indexes on Hair Cuttery (71.12×), Heaven Shall Burn (616.93×), August Burns Red (113.82×), and Sport Clips (15.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See COUNTERPARTS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for COUNTERPARTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →