COUNTERPARTS Audience in United States

COUNTERPARTS logo

COUNTERPARTS has an estimated audience of 359,433 people in United States. 49.0% are female, 51.0% are male, average age 32.1. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Jaime Nebot, Gloria, Monmouth County, New Jersey, Historic site.

The average COUNTERPARTS fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Jaime Nebot, Gloria, with strongest over-indexing on Dog breed (5.78× the country average). Demographically, the COUNTERPARTS audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Record label

Demographics of COUNTERPARTS fans

Demographic split for COUNTERPARTS audience in United States
MetricValue
Female49.0%
Male51.0%
Average age32.1
Estimated audience size359,433

Audience persona

The typical COUNTERPARTS fan in United States is balanced, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for COUNTERPARTS in United States
RegionReachAffinity
California50,4051.28×
Texas29,5140.96×
New York24,8891.24×
Florida22,5090.93×
Illinois12,7871.07×
Pennsylvania11,9860.99×
Georgia11,2261.01×
North Carolina10,6920.99×
Virginia9,9671.14×
Ohio9,9330.9×
New Jersey9,6041.05×
Michigan9,4151×
Utah9,3962.92×
Washington9,3351.29×
Massachusetts8,9531.26×
Tennessee7,1440.99×
Arizona6,9530.95×
Maryland6,9211.12×
Indiana6,6631.01×
Colorado6,1961.09×
Missouri5,5220.95×
Minnesota5,2671.02×
Wisconsin5,0290.93×
Oregon4,9521.2×
South Carolina4,7210.87×
Alabama4,2000.84×
Connecticut3,9791.1×
Louisiana3,9450.85×
Kentucky3,8420.85×
Oklahoma3,4750.87×
Nevada3,1870.92×
Kansas2,3960.85×
Iowa2,3810.8×
Arkansas2,3560.8×
Mississippi2,2940.77×
Washington, District of Columbia1,7951.66×
Hawaii1,6021.04×
New Hampshire1,6001.13×
Idaho1,5960.89×
Nebraska1,5290.85×
New Mexico1,4020.78×
Maine1,3151.02×
West Virginia1,2250.73×
Rhode Island1,1100.97×
Delaware9270.93×
Montana7910.79×
South Dakota6900.83×
Vermont6371.01×
Alaska6060.79×
North Dakota4810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for COUNTERPARTS audience
BrandAffinityCategory
Dog breed5.78×Pets & Animals
Jaime Nebot270.7×Politics & Society
Gloria20×Music & Radio
Monmouth County, New Jersey19.62×Travel & Leisure
Historic site7.11×Arts & Culture
Home construction2.03×Home & Garden
Superior Hiking Trail20×Travel & Leisure
Winemaking6.25×Food & Beverages
Alaska1.98×Travel & Leisure
Minnesota1.96×Travel & Leisure
Nebraska2.45×Travel & Leisure
Bank account2.11×Business & Career
Justice2.43×Politics & Society
Inland Empire (film)8.67×Movies & TV
Israel1.67×Travel & Leisure
Home staging3.91×Home & Garden
Captain America (1990 film)3.28×Movies & TV
Gift registry9.44×Kids & Family
Sinaloa2.55×Travel & Leisure
3D printing1.73×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by COUNTERPARTS audience
TraitClusterScore
TraditionCONSERVATISM1.68
ExtroversionTHRILL1.65
Early Adopter MentalityPOWER1.6
MindfulnessBALANCE1.51
LGBTQ+ IdentityOPEN1.46
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for COUNTERPARTS
CountryShare
United States35.1%
Japan15.3%
Canada5.9%

See COUNTERPARTS audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does COUNTERPARTS have in United States?

COUNTERPARTS has an estimated audience of 359,433 people in United States, concentrated in California and Texas.

What is the gender split and age of COUNTERPARTS fans?

49.0% of COUNTERPARTS fans are female, 51.0% are male, with an average age of 32.1 years.

Which brands do COUNTERPARTS fans like most?

COUNTERPARTS fans show strongest brand affinity for Dog breed (5.78×), Jaime Nebot (270.7×), and Gloria (20×) over the country average.

Where do COUNTERPARTS fans live in United States?

COUNTERPARTS fans in United States are most concentrated in California (reach 50,405), Texas (reach 29,514), and New York (reach 24,889). These three regions account for the largest share of the active audience.

What other brands do COUNTERPARTS fans also like?

Beyond COUNTERPARTS itself, the audience over-indexes on Jaime Nebot (270.7×), Gloria (20×), Monmouth County, New Jersey (19.62×), and Historic site (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for COUNTERPARTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.