Sheryl Underwood Audience in United States

Sheryl Underwood has an estimated audience of 393,403 people in United States. 53.4% are female, 46.6% are male, average age 40.2. Top regions: Texas, California, Georgia. Top brand affinities: John Krasinski, Autism Awareness, Diabetes mellitus awareness, Chief Keef, Lil Jon.

The average Sheryl Underwood fan in United States is 40.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include John Krasinski, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on John Krasinski (52.57× the country average). Demographically, the Sheryl Underwood audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sheryl Underwood fans

Demographic split for Sheryl Underwood audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.2
Estimated audience size393,403

Audience persona

The typical Sheryl Underwood fan in United States is balanced, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for John Krasinski.

Top regions in United States

Top regions ranked by reach for Sheryl Underwood in United States
RegionReachAffinity
Texas41,4441.23×
California31,6940.73×
Georgia29,4952.43×
Florida28,5031.07×
New York21,4320.97×
North Carolina20,3181.72×
Ohio16,3171.35×
Illinois16,1051.23×
Virginia15,3901.61×
Maryland14,7712.18×
Pennsylvania12,9560.98×
Tennessee12,8821.63×
Michigan12,1801.18×
South Carolina11,6221.96×
Louisiana11,4112.25×
New Jersey9,6570.97×
Missouri8,3791.32×
Alabama8,3061.51×
Indiana7,7961.08×
Mississippi7,7922.4×
Arkansas7,6872.37×
Kentucky5,2701.07×
Oklahoma4,7941.1×
Arizona4,7000.59×
Massachusetts4,5150.58×
Wisconsin4,0530.68×
Nevada3,8271.01×
Connecticut3,7310.95×
Washington3,5630.45×
Colorado3,4700.56×
Minnesota3,2080.57×
Kansas3,1641.02×
Washington, District of Columbia2,1211.79×
Iowa1,9800.61×
Oregon1,7740.39×
Delaware1,5191.4×
Nebraska1,4130.72×
New Mexico9370.47×
Utah9160.26×
West Virginia8500.46×
Hawaii7050.42×
Rhode Island6460.52×
Maine5650.4×
Idaho5620.29×
New Hampshire4910.32×
South Dakota4250.47×
North Dakota3820.47×
Montana3640.33×
Vermont2980.43×
Alaska1770.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheryl Underwood audience
BrandAffinityCategory
John Krasinski52.57×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Chief Keef38.15×Music & Radio
Lil Jon38.96×Music & Radio
Jimmy Kimmel10.84×Movies & TV
Bernie Mac26.19×Movies & TV
Toni Braxton28.49×Music & Radio
Microblogging12.67×Technology & Electronics
Fat Joe36.2×Music & Radio
Singer-songwriter5.51×Music & Radio
Janet Jackson17.7×Music & Radio
Ludacris24.78×Music & Radio
Income tax13.19×Business & Career
Tyga28.25×Music & Radio
Lil Duval50.7×Movies & TV
Teyana Taylor9.14×Movies & TV
T-Pain20.27×Music & Radio
Tiffany Haddish16.98×Movies & TV
Chris Tucker15.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheryl Underwood audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
SpiritualityBALANCE1.38
Community OrientationOPEN1.29
Price SensitivityPREMIUM1.2
CreativityOPEN1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Sheryl Underwood
CountryShare
United States91.7%
Canada3.6%
United Kingdom1.7%

See Sheryl Underwood audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sheryl Underwood have in United States?

Sheryl Underwood has an estimated audience of 393,403 people in United States, concentrated in Texas and California.

What is the gender split and age of Sheryl Underwood fans?

53.4% of Sheryl Underwood fans are female, 46.6% are male, with an average age of 40.2 years.

Which brands do Sheryl Underwood fans like most?

Sheryl Underwood fans show strongest brand affinity for John Krasinski (52.57×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sheryl Underwood fans live in United States?

Sheryl Underwood fans in United States are most concentrated in Texas (reach 41,444), California (reach 31,694), and Georgia (reach 29,495). These three regions account for the largest share of the active audience.

What other brands do Sheryl Underwood fans also like?

Beyond Sheryl Underwood itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Chief Keef (38.15×), and Lil Jon (38.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheryl Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.