Rascasse Audience Intelligence

Sheryl Underwood Audience in United States

A data profile of the people who buy, follow and care about Sheryl Underwood in United States — modelled from more than twelve digital signal sources. Sheryl Underwood has an estimated audience of 2,238,284 people in United States.

#791among Actor Actress or TV Star in United States#2284among Person in United States#1954in Movies & TV

The average Sheryl Underwood fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Krasinski, Fat Joe, Janet Jackson, with strongest over-indexing on John Krasinski (47.74× the country average).

Demographically, the Sheryl Underwood audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sheryl Underwood fan in United States is balanced, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for John Krasinski.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheryl Underwood profile in United States.

Audience size
2.2M
in United States
Gender
53.4%♀
46.6% male
Age
40.2
average years
Country rank
#13010
Person in United States
Fig. 01

Search interest · 12-month trend

+1946%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sheryl Underwood fans

53.4% are female, 46.6% are male, average age 40.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Sheryl Underwood audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.2
Estimated audience size2,238,284
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sheryl Underwood audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3925%
40-4930%
50+14%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Sheryl Underwood audience comes from United States.

Worldwide audience distribution share by country for Sheryl Underwood
CountryShare
United States89.4%
Canada5.8%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheryl Underwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Sheryl Underwood fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.51×
02Maryland~10K1.49×
03Louisiana~7K1.47×
04Mississippi~5K1.47×
05Arkansas~5K1.45×
06South Carolina~8K1.35×
07Pennsylvania~20K1.32×
08North Carolina~20K1.27×
09Delaware~1K1.25×
10Missouri~8K1.23×
11Washington, District of Columbia~1K1.21×
12Tennessee~9K1.18×
13Virginia~10K1.16×
14Ohio~10K1.14×
15New Jersey~10K1.14×
16Alabama~6K1.14×
17Connecticut~4K1.13×
18Illinois~10K1.12×
19Massachusetts~8K1.08×
20Texas~40K1.07×
21New York~20K1.07×
22Michigan~10K1.07×
23Indiana~8K1.07×
24New Hampshire~2K1.04×
25California~40K1.03×
26Rhode Island~1K1.02×
27Kentucky~5K0.99×
28Florida~30K0.97×
29Nevada~4K0.96×
30Arizona~8K0.95×
31Oklahoma~4K0.95×
32Wisconsin~6K0.94×
33Kansas~3K0.94×
34North Dakota<1K0.92×
35Maine~1K0.91×
36West Virginia~2K0.90×
37Oregon~4K0.89×
38Alaska<1K0.89×
39Colorado~5K0.87×
40Minnesota~5K0.87×
41Nebraska~2K0.87×
42Montana<1K0.86×
43Washington~7K0.85×
44New Mexico~2K0.83×
45Hawaii~1K0.83×
46Iowa~3K0.82×
47South Dakota<1K0.78×
48Idaho~2K0.77×
49Vermont<1K0.77×
50Utah~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Sheryl Underwood, United States
0.64×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheryl Underwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheryl Underwood audience
#·InterestCategoryAffinity×
01Fat JoeMusic & Radio53.44×
02John KrasinskiMovies & TV47.74×
03Lil JonMusic & Radio39.08×
04Chief KeefMusic & Radio32.25×
05Lil DuvalMovies & TV27.89×
06LudacrisMusic & Radio27.20×
07Toni BraxtonMusic & Radio26.90×
08Bernie MacMovies & TV24.91×
09Jennifer HudsonMusic & Radio24.04×
10TygaMusic & Radio23.99×
11Chris TuckerMovies & TV23.28×
12French MontanaMusic & Radio22.10×
13Janet JacksonMusic & Radio20.97×
14T-PainMusic & Radio20.48×
15Tiffany HaddishMovies & TV17.38×
16Jimmy KimmelMovies & TV10.94×
17QVCMovies & TV7.63×
18FedExBusiness & Career6.02×
19Discount storesShopping4.36×
20Mortgage loansBusiness & Career3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheryl Underwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheryl Underwood audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.51×
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheryl Underwood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sheryl Underwood have in United States?

Sheryl Underwood has an estimated audience of 2,238,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sheryl Underwood fans?

53.4% of Sheryl Underwood fans are female, 46.6% are male, with an average age of 40.2 years.

03

Which brands do Sheryl Underwood fans like most?

Sheryl Underwood fans show strongest brand affinity for John Krasinski (47.74×), Fat Joe (53.44×), and Janet Jackson (20.97×) over the country average.

04

Where do Sheryl Underwood fans live in United States?

Sheryl Underwood fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sheryl Underwood fans also like?

Beyond Sheryl Underwood itself, the audience over-indexes on Fat Joe (53.44×), Janet Jackson (20.97×), Lil Duval (27.89×), and Lil Jon (39.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sheryl Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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