Rascasse Audience Intelligence

Tyga Audience in United States

A data profile of the people who buy, follow and care about Tyga in United States — modelled from more than twelve digital signal sources. Tyga has an estimated audience of 1,233,679 people in United States.

#136among Hip hop in United States#4337among Person in United States#2549in Music & Radio

The average Tyga fan in United States is 29.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diddy, DJ Mustard, Sheryl Underwood, with strongest over-indexing on Diddy (13.97× the country average).

Demographically, the Tyga audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyga fan in United States is balanced, around 29.1 years old, with strong Social Media Usage tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyga profile in United States.

Audience size
1.2M
in United States
Gender
51.3%♀
48.7% male
Age
29.1
average years
Country rank
#20453
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyga fans

51.3% are female, 48.7% are male, average age 29.1.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Tyga audience in United States
MetricValue
Female51.3%
Male48.7%
Average age29.1
Estimated audience size1,233,679
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Tyga audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Tyga audience comes from United States.

Worldwide audience distribution share by country for Tyga
CountryShare
United States41.0%
United Kingdom4.8%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyga audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyga fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.88×
02Nevada~20K1.68×
03California~200K1.55×
04Georgia~50K1.40×
05Washington~40K1.39×
06Louisiana~20K1.37×
07Maryland~30K1.29×
08North Carolina~50K1.26×
09Mississippi~10K1.22×
10Texas~100K1.21×
11New York~90K1.21×
12Florida~100K1.17×
13Washington, District of Columbia~4K1.13×
14Virginia~30K1.12×
15South Carolina~20K1.12×
16New Jersey~30K1.08×
17Massachusetts~30K1.04×
18Alabama~20K1.02×
19Connecticut~10K1.02×
20Arkansas~10K1.02×
21Oregon~10K1.01×
22Delaware~4K1.01×
23Pennsylvania~40K1.00×
24Arizona~30K1.00×
25New Mexico~6K1.00×
26Michigan~30K0.99×
27Illinois~40K0.98×
28Rhode Island~4K0.97×
29Ohio~40K0.96×
30Tennessee~20K0.93×
31Indiana~20K0.93×
32Missouri~20K0.93×
33Kentucky~10K0.92×
34Oklahoma~10K0.91×
35Kansas~9K0.87×
36Nebraska~5K0.86×
37Minnesota~20K0.85×
38North Dakota~2K0.83×
39Colorado~20K0.81×
40Wisconsin~20K0.81×
41West Virginia~5K0.79×
42Utah~9K0.77×
43Vermont~2K0.77×
44South Dakota~2K0.76×
45Alaska~2K0.76×
46Iowa~8K0.75×
47Idaho~5K0.74×
48Montana~3K0.72×
49Maine~3K0.71×
50New Hampshire~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Tyga, United States
0.70×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyga audience
#·InterestCategoryAffinity×
01DJ MustardMusic & Radio34.35×
02Rich Homie QuanMusic & Radio28.73×
03Sheryl UnderwoodMovies & TV23.99×
04Maxwell (musician)Music & Radio22.27×
05Chief KeefMusic & Radio21.99×
06GunnaMusic & Radio21.88×
07Brandy NorwoodMusic & Radio18.94×
08Lil DuvalMovies & TV17.36×
09Venom (band)Music & Radio15.81×
10Kid CudiMusic & Radio15.65×
11Marlon WayansMovies & TV15.48×
12Lil' KimMusic & Radio15.38×
13T.I.Music & Radio15.05×
14Joe (singer)Music & Radio14.16×
15Queen LatifahMusic & Radio14.11×
16DiddyMusic & Radio13.97×
17Bobby BrownMusic & Radio12.20×
1850 CentMusic & Radio9.66×
19Chris BrownMusic & Radio8.69×
20Sean CombsMusic & Radio6.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyga audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.32×
Early Adopter MentalityPOWER1.25×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyga audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyga have in United States?

Tyga has an estimated audience of 1,233,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tyga fans?

51.3% of Tyga fans are female, 48.7% are male, with an average age of 29.1 years.

03

Which brands do Tyga fans like most?

Tyga fans show strongest brand affinity for Diddy (13.97×), DJ Mustard (34.35×), and Sheryl Underwood (23.99×) over the country average.

04

Where do Tyga fans live in United States?

Tyga fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tyga fans also like?

Beyond Tyga itself, the audience over-indexes on DJ Mustard (34.35×), Sheryl Underwood (23.99×), Lil Duval (17.36×), and Marlon Wayans (15.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Tyga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →