Blair Underwood Audience in United States

Blair Underwood has an estimated audience of 804,835 people in United States. 69.6% are female, 30.4% are male, average age 46.0. Top regions: California, Texas, New York. Top brand affinities: Thandie Newton, Autism Awareness, Diabetes mellitus awareness, ITV (TV channel), Avast!.

The average Blair Underwood fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Thandie Newton, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Thandie Newton (246.36× the country average). Demographically, the Blair Underwood audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Blair Underwood fans

Demographic split for Blair Underwood audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.0
Estimated audience size804,835

Audience persona

The typical Blair Underwood fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Blair Underwood in United States
RegionReachAffinity
California86,6250.98×
Texas80,1891.16×
New York58,6361.3×
Florida58,3481.07×
Georgia46,8001.89×
Illinois34,9311.3×
North Carolina34,3811.42×
Pennsylvania31,1131.15×
Virginia28,6091.46×
Ohio27,9491.13×
New Jersey25,9561.27×
Michigan25,1381.19×
Maryland23,7211.71×
Tennessee19,7041.22×
South Carolina16,6471.37×
Indiana16,5551.13×
Louisiana14,8751.43×
Alabama14,4971.29×
Massachusetts14,4550.91×
Missouri14,0671.08×
Washington13,3420.83×
Arizona12,4220.76×
Mississippi11,2461.7×
Kentucky9,8730.98×
Colorado9,8220.77×
Wisconsin9,6050.79×
Oklahoma8,6350.97×
Connecticut8,6181.07×
Minnesota8,4740.73×
Oregon7,5970.82×
Arkansas7,5551.14×
Nevada7,4050.95×
Kansas6,0430.95×
Utah5,8270.81×
Iowa4,4980.68×
Washington, District of Columbia3,6951.53×
New Mexico3,0820.76×
Delaware3,0691.38×
West Virginia2,8080.75×
Nebraska2,7590.68×
Idaho2,4960.62×
New Hampshire2,3300.73×
Rhode Island2,2110.86×
Hawaii2,1060.61×
Maine1,9290.67×
Montana1,2880.58×
South Dakota8370.45×
North Dakota8220.5×
Alaska8200.48×
Vermont7620.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blair Underwood audience
BrandAffinityCategory
Thandie Newton246.36×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
ITV (TV channel)87.9×Movies & TV
Avast!48.87×Technology & Electronics
Chief Keef35.14×Music & Radio
Toni Braxton32.05×Music & Radio
Fat Joe38.78×Music & Radio
Lil Jon35.08×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jimmy Kimmel9.57×Movies & TV
Nipsey Hussle26.69×Music & Radio
Faith Evans34.69×Music & Radio
Ja Rule32.52×Music & Radio
Ludacris24.4×Music & Radio
Chris Tucker20.15×Movies & TV
Kia Sportage23.44×Cars & Mobility
Income tax13.19×Business & Career
Master P28.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blair Underwood audience
TraitClusterScore
Community OrientationOPEN1.69
Family OrientationCONSERVATISM1.53
SpiritualityBALANCE1.41
Urban LifestyleOPEN1.39
IndulgenceJOY1.38
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Blair Underwood
CountryShare
United States69.0%
Germany4.7%
United Kingdom4.4%

See Blair Underwood audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Blair Underwood have in United States?

Blair Underwood has an estimated audience of 804,835 people in United States, concentrated in California and Texas.

What is the gender split and age of Blair Underwood fans?

69.6% of Blair Underwood fans are female, 30.4% are male, with an average age of 46.0 years.

Which brands do Blair Underwood fans like most?

Blair Underwood fans show strongest brand affinity for Thandie Newton (246.36×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Blair Underwood fans live in United States?

Blair Underwood fans in United States are most concentrated in California (reach 86,625), Texas (reach 80,189), and New York (reach 58,636). These three regions account for the largest share of the active audience.

What other brands do Blair Underwood fans also like?

Beyond Blair Underwood itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), ITV (TV channel) (87.9×), and Avast! (48.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blair Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.