Rascasse Audience Intelligence

Blair Underwood Audience in United States

A data profile of the people who buy, follow and care about Blair Underwood in United States — modelled from more than twelve digital signal sources. Blair Underwood has an estimated audience of 854,782 people in United States.

#1883among Actor Actress or TV Star in United States#6008among Person in United States#4847in Movies & TV

The average Blair Underwood fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, ITV (TV channel), Fat Joe, with strongest over-indexing on Thandie Newton (244.85× the country average).

Demographically, the Blair Underwood audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blair Underwood fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blair Underwood profile in United States.

Audience size
855K
in United States
Gender
69.6%♀
30.4% male
Age
46.0
average years
Country rank
#26285
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blair Underwood fans

69.6% are female, 30.4% are male, average age 46.0.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Blair Underwood audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.0
Estimated audience size854,782
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Blair Underwood audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4919%
50+41%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Blair Underwood audience comes from United States.

Worldwide audience distribution share by country for Blair Underwood
CountryShare
United States69.6%
Canada4.7%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blair Underwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Blair Underwood fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.84×
02Mississippi~10K1.78×
03Maryland~20K1.74×
04Washington, District of Columbia~4K1.51×
05Delaware~3K1.50×
06Louisiana~20K1.48×
07Virginia~30K1.44×
08South Carolina~20K1.39×
09North Carolina~30K1.38×
10Alabama~20K1.38×
11New Jersey~30K1.27×
12New York~60K1.23×
13Michigan~30K1.23×
14Tennessee~20K1.21×
15Illinois~30K1.20×
16Pennsylvania~30K1.13×
17Ohio~30K1.12×
18Arkansas~7K1.12×
19Texas~70K1.08×
20Missouri~10K1.07×
21Florida~60K1.06×
22Indiana~20K1.05×
23Connecticut~9K1.05×
24Nevada~8K0.99×
25Kentucky~10K0.95×
26Oklahoma~8K0.95×
27Rhode Island~2K0.93×
28Kansas~6K0.92×
29California~80K0.90×
30Massachusetts~10K0.88×
31Wisconsin~10K0.82×
32West Virginia~3K0.82×
33Utah~6K0.81×
34Arizona~10K0.80×
35New Mexico~3K0.80×
36Washington~10K0.78×
37Oregon~7K0.78×
38Minnesota~9K0.77×
39New Hampshire~2K0.77×
40Colorado~10K0.76×
41Maine~2K0.73×
42Nebraska~3K0.72×
43Vermont~1K0.72×
44Iowa~5K0.71×
45Alaska~1K0.70×
46Montana~2K0.69×
47North Dakota~1K0.69×
48Hawaii~2K0.68×
49Idaho~3K0.67×
50South Dakota~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Blair Underwood, United States
0.67×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blair Underwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blair Underwood audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV244.85×
02ITV (TV channel)Movies & TV132.15×
03Fat JoeMusic & Radio55.87×
04Avast!Technology & Electronics51.52×
05Faith EvansMusic & Radio50.95×
06JadakissMusic & Radio36.36×
07Ja RuleMusic & Radio34.63×
08Lil JonMusic & Radio32.30×
09Toni BraxtonMusic & Radio29.47×
10Master PMusic & Radio28.22×
11Chief KeefMusic & Radio27.27×
12Chris TuckerMovies & TV27.17×
13LudacrisMusic & Radio26.08×
14Jennifer HudsonMusic & Radio23.47×
15T-PainMusic & Radio20.06×
16Chiwetel EjioforMovies & TV20.00×
17Nia LongMovies & TV18.58×
18Janet JacksonMusic & Radio16.14×
19Jimmy KimmelMovies & TV8.86×
20FedExBusiness & Career4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blair Underwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blair Underwood audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.09×
Convenience OrientationPREMIUM1.93×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blair Underwood audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Pet OwnershipJOY0.70×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blair Underwood have in United States?

Blair Underwood has an estimated audience of 854,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blair Underwood fans?

69.6% of Blair Underwood fans are female, 30.4% are male, with an average age of 46.0 years.

03

Which brands do Blair Underwood fans like most?

Blair Underwood fans show strongest brand affinity for Thandie Newton (244.85×), ITV (TV channel) (132.15×), and Fat Joe (55.87×) over the country average.

04

Where do Blair Underwood fans live in United States?

Blair Underwood fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Blair Underwood fans also like?

Beyond Blair Underwood itself, the audience over-indexes on ITV (TV channel) (132.15×), Fat Joe (55.87×), Avast! (51.52×), and Faith Evans (50.95×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blair Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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