Blair Underwood Audience in United States

Blair Underwood logo

Blair Underwood has an estimated audience of 804,835 people in United States. 69.6% are female, 30.4% are male, average age 46.0. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Del Mar Fairgrounds, Elsword, Home equity, Litter box.

The average Blair Underwood fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Del Mar Fairgrounds, Elsword, with strongest over-indexing on Whataburger (3.08× the country average). Demographically, the Blair Underwood audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Blair Underwood fans

Demographic split for Blair Underwood audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.0
Estimated audience size804,835

Audience persona

The typical Blair Underwood fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Blair Underwood in United States
RegionReachAffinity
California86,6250.98×
Texas80,1891.16×
New York58,6361.3×
Florida58,3481.07×
Georgia46,8001.89×
Illinois34,9311.3×
North Carolina34,3811.42×
Pennsylvania31,1131.15×
Virginia28,6091.46×
Ohio27,9491.13×
New Jersey25,9561.27×
Michigan25,1381.19×
Maryland23,7211.71×
Tennessee19,7041.22×
South Carolina16,6471.37×
Indiana16,5551.13×
Louisiana14,8751.43×
Alabama14,4971.29×
Massachusetts14,4550.91×
Missouri14,0671.08×
Washington13,3420.83×
Arizona12,4220.76×
Mississippi11,2461.7×
Kentucky9,8730.98×
Colorado9,8220.77×
Wisconsin9,6050.79×
Oklahoma8,6350.97×
Connecticut8,6181.07×
Minnesota8,4740.73×
Oregon7,5970.82×
Arkansas7,5551.14×
Nevada7,4050.95×
Kansas6,0430.95×
Utah5,8270.81×
Iowa4,4980.68×
Washington, District of Columbia3,6951.53×
New Mexico3,0820.76×
Delaware3,0691.38×
West Virginia2,8080.75×
Nebraska2,7590.68×
Idaho2,4960.62×
New Hampshire2,3300.73×
Rhode Island2,2110.86×
Hawaii2,1060.61×
Maine1,9290.67×
Montana1,2880.58×
South Dakota8370.45×
North Dakota8220.5×
Alaska8200.48×
Vermont7620.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blair Underwood audience
BrandAffinityCategory
Whataburger3.08×Food & Beverages
Del Mar Fairgrounds48.87×Sports
Elsword23.44×Games
Home equity2.56×Home & Garden
Litter box2.13×Pets & Animals
Mortgage insurance4.55×Business & Career
Natural rubber1.62×Cars & Mobility
Ixtapaluca12.65×Travel & Leisure
Google Photos1.63×Technology & Electronics
Jax Teller10.79×Movies & TV
JDSU1.81×Business & Career
Jeremy Riddle20×Music & Radio
Home staging2.8×Home & Garden
Panama1.92×Travel & Leisure
Kodiak, Alaska4.3×Travel & Leisure
Noodle (Gorillaz)1.68×Music & Radio
The Fader9.37×Music & Radio
WGN-TV2.44×Movies & TV
Commercial mortgage2.83×Business & Career
Public speaking1.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blair Underwood audience
TraitClusterScore
Community OrientationOPEN1.69
Family OrientationCONSERVATISM1.53
SpiritualityBALANCE1.41
Urban LifestyleOPEN1.39
IndulgenceJOY1.38
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Blair Underwood
CountryShare
United States69.0%
Germany4.7%
United Kingdom4.4%

See Blair Underwood audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Blair Underwood have in United States?

Blair Underwood has an estimated audience of 804,835 people in United States, concentrated in California and Texas.

What is the gender split and age of Blair Underwood fans?

69.6% of Blair Underwood fans are female, 30.4% are male, with an average age of 46.0 years.

Which brands do Blair Underwood fans like most?

Blair Underwood fans show strongest brand affinity for Whataburger (3.08×), Del Mar Fairgrounds (48.87×), and Elsword (23.44×) over the country average.

Where do Blair Underwood fans live in United States?

Blair Underwood fans in United States are most concentrated in California (reach 86,625), Texas (reach 80,189), and New York (reach 58,636). These three regions account for the largest share of the active audience.

What other brands do Blair Underwood fans also like?

Beyond Blair Underwood itself, the audience over-indexes on Del Mar Fairgrounds (48.87×), Elsword (23.44×), Home equity (2.56×), and Litter box (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blair Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.