Man On Fire Audience in United States

Man On Fire logo

Man On Fire has an estimated audience of 1,294,036 people in United States. 38.8% are female, 61.2% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, Theocracy, Israel, Nationality, Home construction.

The average Man On Fire fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, Theocracy, Israel, with strongest over-indexing on Maracaibo (33.32× the country average). Demographically, the Man On Fire audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Man On Fire fans

Demographic split for Man On Fire audience in United States
MetricValue
Female38.8%
Male61.2%
Average age31.3
Estimated audience size1,294,036

Audience persona

The typical Man On Fire fan in United States is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for Man On Fire in United States
RegionReachAffinity
California181,2391.27×
Texas153,4701.38×
Florida99,9921.14×
New York78,2101.08×
Illinois45,6541.06×
Georgia44,7321.12×
Pennsylvania42,3970.97×
Ohio40,6201.02×
North Carolina40,5271.04×
Arizona36,1961.37×
New Jersey33,7261.02×
Michigan32,9140.97×
Virginia30,5340.97×
Tennessee27,3211.05×
Washington25,1780.97×
Massachusetts24,0630.94×
Indiana23,1830.98×
Colorado21,3741.05×
Maryland21,1880.95×
Missouri21,0151.01×
South Carolina19,8921.02×
Alabama19,1191.06×
Louisiana18,0531.08×
Wisconsin17,5170.9×
Kentucky16,6121.02×
Oklahoma16,2461.13×
Minnesota15,6510.84×
Oregon15,1411.02×
Nevada14,6151.17×
Connecticut13,4231.03×
Arkansas11,1251.04×
Utah10,8270.93×
Mississippi10,4800.98×
Kansas10,3181.01×
Iowa9,7250.91×
New Mexico7,5651.17×
Nebraska6,3980.99×
Idaho6,3950.99×
West Virginia4,9780.83×
Hawaii4,9050.88×
New Hampshire4,6890.92×
Rhode Island4,2961.04×
Maine3,9190.85×
Montana3,3350.93×
Delaware3,3110.93×
Washington, District of Columbia3,2690.84×
Alaska2,6440.96×
South Dakota2,4650.82×
North Dakota2,1060.79×
Wyoming1,6160.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Man On Fire audience
BrandAffinityCategory
Maracaibo33.32×Travel & Leisure
Theocracy14.17×Music & Radio
Israel3.34×Travel & Leisure
Nationality3.08×Politics & Society
Home construction1.53×Home & Garden
Google Photos2.09×Technology & Electronics
Elsword12.24×Games
Grinch2.85×Movies & TV
Urban horticulture2.49×Home & Garden
Justice1.98×Politics & Society
Wok4.48×Food & Beverages
Vocal harmony2.91×Music & Radio
Nebraska Cornhuskers football2.26×Sports
Monogram2.41×Home & Garden
Home Delivery1.82×Food & Beverages
Goop3.01×Internet & Social Media
Home staging2.95×Home & Garden
Personality3.4×Business & Career
Personalised Gifts2.43×Home & Garden
Hog Hunting1.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Man On Fire audience
TraitClusterScore
Risk AppetiteTHRILL1.4
PatriotismCONSERVATISM1.36
Luxury OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.16
Early Adopter MentalityPOWER1.13
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Man On Fire
CountryShare
United States38.5%
United Kingdom7.8%
France5.3%

See Man On Fire audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Man On Fire have in United States?

Man On Fire has an estimated audience of 1,294,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Man On Fire fans?

38.8% of Man On Fire fans are female, 61.2% are male, with an average age of 31.3 years.

Which brands do Man On Fire fans like most?

Man On Fire fans show strongest brand affinity for Maracaibo (33.32×), Theocracy (14.17×), and Israel (3.34×) over the country average.

Where do Man On Fire fans live in United States?

Man On Fire fans in United States are most concentrated in California (reach 181,239), Texas (reach 153,470), and Florida (reach 99,992). These three regions account for the largest share of the active audience.

What other brands do Man On Fire fans also like?

Beyond Man On Fire itself, the audience over-indexes on Theocracy (14.17×), Israel (3.34×), Nationality (3.08×), and Home construction (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Man On Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.