Man On Fire Audience in United States

Man On Fire has an estimated audience of 1,294,036 people in United States. 38.8% are female, 61.2% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: The Scorpion King, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Man On Fire fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Scorpion King, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on The Scorpion King (394.86× the country average). Demographically, the Man On Fire audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Man On Fire fans

Demographic split for Man On Fire audience in United States
MetricValue
Female38.8%
Male61.2%
Average age31.3
Estimated audience size1,294,036

Audience persona

The typical Man On Fire fan in United States is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for The Scorpion King.

Top regions in United States

Top regions ranked by reach for Man On Fire in United States
RegionReachAffinity
California181,2391.27×
Texas153,4701.38×
Florida99,9921.14×
New York78,2101.08×
Illinois45,6541.06×
Georgia44,7321.12×
Pennsylvania42,3970.97×
Ohio40,6201.02×
North Carolina40,5271.04×
Arizona36,1961.37×
New Jersey33,7261.02×
Michigan32,9140.97×
Virginia30,5340.97×
Tennessee27,3211.05×
Washington25,1780.97×
Massachusetts24,0630.94×
Indiana23,1830.98×
Colorado21,3741.05×
Maryland21,1880.95×
Missouri21,0151.01×
South Carolina19,8921.02×
Alabama19,1191.06×
Louisiana18,0531.08×
Wisconsin17,5170.9×
Kentucky16,6121.02×
Oklahoma16,2461.13×
Minnesota15,6510.84×
Oregon15,1411.02×
Nevada14,6151.17×
Connecticut13,4231.03×
Arkansas11,1251.04×
Utah10,8270.93×
Mississippi10,4800.98×
Kansas10,3181.01×
Iowa9,7250.91×
New Mexico7,5651.17×
Nebraska6,3980.99×
Idaho6,3950.99×
West Virginia4,9780.83×
Hawaii4,9050.88×
New Hampshire4,6890.92×
Rhode Island4,2961.04×
Maine3,9190.85×
Montana3,3350.93×
Delaware3,3110.93×
Washington, District of Columbia3,2690.84×
Alaska2,6440.96×
South Dakota2,4650.82×
North Dakota2,1060.79×
Wyoming1,6160.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Man On Fire audience
BrandAffinityCategory
The Scorpion King394.86×Movies & TV
Autism Awareness12.24×Health
Diabetes mellitus awareness8.57×Health
Singer-songwriter4.1×Music & Radio
Microblogging8.8×Technology & Electronics
London Has Fallen33.32×Movies & TV
Outkast26.34×Music & Radio
Car and Driver9.58×Cars & Mobility
Planet Fitness3.73×Sports
Capital One3.42×Business & Career
CarGurus4.81×Cars & Mobility
Denzel Washington8.54×Movies & TV
Income tax9.14×Business & Career
Google Maps2.93×Internet & Social Media
Diaper bag4.83×Kids & Family
Aaron Rodgers4.6×Sports
Kurt Cobain8.29×Music & Radio
Liam Neeson6.6×Movies & TV
Smokin' Aces335.41×Movies & TV
Bruce Willis4.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Man On Fire audience
TraitClusterScore
Risk AppetiteTHRILL1.4
PatriotismCONSERVATISM1.36
Luxury OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.16
Early Adopter MentalityPOWER1.13
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Man On Fire
CountryShare
United States38.5%
United Kingdom7.8%
France5.3%

See Man On Fire audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Man On Fire have in United States?

Man On Fire has an estimated audience of 1,294,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Man On Fire fans?

38.8% of Man On Fire fans are female, 61.2% are male, with an average age of 31.3 years.

Which brands do Man On Fire fans like most?

Man On Fire fans show strongest brand affinity for The Scorpion King (394.86×), Autism Awareness (12.24×), and Diabetes mellitus awareness (8.57×) over the country average.

Where do Man On Fire fans live in United States?

Man On Fire fans in United States are most concentrated in California (reach 181,239), Texas (reach 153,470), and Florida (reach 99,992). These three regions account for the largest share of the active audience.

What other brands do Man On Fire fans also like?

Beyond Man On Fire itself, the audience over-indexes on Autism Awareness (12.24×), Diabetes mellitus awareness (8.57×), Singer-songwriter (4.1×), and Microblogging (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Man On Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.