Rascasse Audience Intelligence

Man On Fire Audience in United States

A data profile of the people who buy, follow and care about Man On Fire in United States — modelled from more than twelve digital signal sources. Man On Fire has an estimated audience of 2,134,999 people in United States.

#25among Action in United States#802among Movie / TV Show / Series in United States#2063in Movies & TV

The average Man On Fire fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Scorpion King, London Has Fallen, Outkast, with strongest over-indexing on The Scorpion King (357.47× the country average).

Demographically, the Man On Fire audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Man On Fire fan in United States is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for The Scorpion King.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Man On Fire profile in United States.

Audience size
2.1M
in United States
Gender
38.8%♀
61.2% male
Age
31.3
average years
Country rank
#13542
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+395%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Man On Fire viewers

38.8% are female, 61.2% are male, average age 31.3.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Man On Fire audience in United States
MetricValue
Female38.8%
Male61.2%
Average age31.3
Estimated audience size2,134,999
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Man On Fire audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3918%
40-4915%
50+6%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Man On Fire audience comes from United States.

Worldwide audience distribution share by country for Man On Fire
CountryShare
United States41.5%
United Kingdom8.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Man On Fire audience in United States is strongest.

Fig. 05

Top regions by affinity

Man On Fire fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.24×
02Arizona~30K1.24×
03California~200K1.17×
04Georgia~50K1.17×
05Louisiana~20K1.15×
06Florida~100K1.13×
07Nevada~10K1.12×
08Mississippi~10K1.11×
09Oklahoma~20K1.10×
10Alabama~20K1.09×
11South Carolina~20K1.08×
12Connecticut~10K1.08×
13North Carolina~40K1.07×
14Maryland~20K1.06×
15Missouri~20K1.06×
16Arkansas~10K1.06×
17New Mexico~7K1.06×
18Tennessee~30K1.05×
19Delaware~4K1.04×
20New Jersey~30K1.03×
21Kansas~10K1.03×
22Rhode Island~4K1.03×
23Illinois~40K1.02×
24Kentucky~20K1.02×
25New York~70K1.00×
26Ohio~40K1.00×
27Virginia~30K1.00×
28Pennsylvania~40K0.99×
29Massachusetts~20K0.98×
30Indiana~20K0.98×
31Idaho~6K0.98×
32Michigan~30K0.97×
33Colorado~20K0.97×
34New Hampshire~5K0.97×
35Washington~30K0.96×
36Oregon~10K0.96×
37Montana~3K0.96×
38Nebraska~6K0.95×
39Alaska~3K0.95×
40Maine~4K0.91×
41Iowa~10K0.90×
42West Virginia~5K0.89×
43Hawaii~5K0.89×
44Wisconsin~20K0.87×
45Minnesota~20K0.87×
46Utah~10K0.87×
47South Dakota~3K0.85×
48Washington, District of Columbia~3K0.83×
49North Dakota~2K0.82×
50Vermont~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Man On Fire, United States
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Man On Fire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Man On Fire audience
#·InterestCategoryAffinity×
01Smokin' AcesMovies & TV481.47×
02The Scorpion KingMovies & TV357.47×
03London Has FallenMovies & TV63.60×
04OutkastMusic & Radio40.82×
05Face/OffMovies & TV25.76×
06Robert PlantMusic & Radio20.62×
07Joan JettMusic & Radio20.01×
08Car and DriverCars & Mobility14.38×
09Starship Troopers (film)Movies & TV12.24×
10Toni ColletteMovies & TV11.74×
11Mikaela ShiffrinSports11.69×
12Denzel WashingtonMovies & TV11.63×
13Monica BellucciMovies & TV9.69×
14Christopher WalkenMovies & TV9.57×
15Jack NicholsonMovies & TV8.86×
16Diaper bagKids & Family4.39×
17Renewable energyBusiness & Career3.70×
18Solar energyHome & Garden3.57×
19FedExBusiness & Career3.26×
20Mortgage loansBusiness & Career3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Man On Fire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Man On Fire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Convenience OrientationPREMIUM1.82×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Man On Fire audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Man On Fire have in United States?

Man On Fire has an estimated audience of 2,134,999 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Man On Fire viewers?

38.8% of Man On Fire fans are female, 61.2% are male, with an average age of 31.3 years.

03

Which brands do Man On Fire fans like most?

Man On Fire fans show strongest brand affinity for The Scorpion King (357.47×), London Has Fallen (63.6×), and Outkast (40.82×) over the country average.

04

Where do Man On Fire fans live in United States?

Man On Fire fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Man On Fire fans also like?

Beyond Man On Fire itself, the audience over-indexes on London Has Fallen (63.6×), Outkast (40.82×), Car and Driver (14.38×), and Robert Plant (20.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Man On Fire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Man On Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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