Window treatment Audience in Germany
Window treatment has an estimated audience of 274,957 people in Germany. 46.6% are female, 53.4% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Classical architecture, Door, Window blind, Men's Humor, Russian language.
The average Window treatment fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Classical architecture, Door, Window blind, with strongest over-indexing on Classical architecture (42.93× the country average). Demographically, the Window treatment audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Window treatment fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.2 |
| Estimated audience size | 274,957 |
Audience persona
The typical Window treatment fan in Germany is balanced, around 38.2 years old, with strong Individualism tendencies and a notable affinity for Classical architecture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 37,089 | 0.62× |
| Bayern | 22,762 | 0.51× |
| Baden-Württemberg | 22,352 | 0.6× |
| Hessen | 14,911 | 0.71× |
| Niedersachsen | 14,627 | 0.55× |
| Berlin | 10,570 | 0.86× |
| Rheinland-Pfalz | 8,940 | 0.65× |
| Thüringen | 8,247 | 1.18× |
| Sachsen-Anhalt | 8,009 | 1.12× |
| Sachsen | 7,779 | 0.58× |
| Brandenburg | 7,423 | 0.87× |
| Mecklenburg-Vorpommern | 7,044 | 1.34× |
| Saarland | 7,003 | 2.07× |
| Bremen | 6,872 | 2.92× |
| Schleswig-Holstein | 6,563 | 0.66× |
| Hamburg | 4,679 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Classical architecture | 42.93× | Home & Garden |
| Door | 8.35× | Home & Garden |
| Window blind | 10.28× | Home & Garden |
| Men's Humor | 15.98× | Literature |
| Russian language | 8.39× | Politics & Society |
| Window | 7.2× | Home & Garden |
| Vilnius | 25.66× | Travel & Leisure |
| Commercial mortgage | 8.12× | Business & Career |
| Curtain | 6.47× | Home & Garden |
| Linen | 7.49× | Fashion & Accessoires |
| Black Friday Deals | 7.25× | Shopping |
| Odessa | 9.05× | Travel & Leisure |
| Fyodor Dostoyevsky | 20.89× | Literature |
| Burger King | 2.32× | Food & Beverages |
| spicy food | 6.85× | Food & Beverages |
| Kaunas | 25.04× | Travel & Leisure |
| Cleaning | 4.39× | Home & Garden |
| Mortgage law | 7.88× | Home & Garden |
| DIY Projects | 3.67× | Home & Garden |
| Microblade technology | 6.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.73 |
| Quality Awareness | PREMIUM | 1.8 |
| Convenience Orientation | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
| Price Sensitivity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.2% |
| United Kingdom | 7.3% |
| Canada | 4.9% |
See Window treatment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Window treatment have in Germany?
Window treatment has an estimated audience of 274,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Window treatment fans?
46.6% of Window treatment fans are female, 53.4% are male, with an average age of 38.2 years.
Which brands do Window treatment fans like most?
Window treatment fans show strongest brand affinity for Classical architecture (42.93×), Door (8.35×), and Window blind (10.28×) over the country average.
Where do Window treatment fans live in Germany?
Window treatment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 37,089), Bayern (reach 22,762), and Baden-Württemberg (reach 22,352). These three regions account for the largest share of the active audience.
What other brands do Window treatment fans also like?
Beyond Window treatment itself, the audience over-indexes on Door (8.35×), Window blind (10.28×), Men's Humor (15.98×), and Russian language (8.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Window treatment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.