Rascasse Audience Intelligence

Window treatment Audience in Germany

A data profile of the people who buy, follow and care about Window treatment in Germany — modelled from more than twelve digital signal sources. Window treatment has an estimated audience of 274,957 people in Germany.

#6459among Topic in Germany#881in Home & Garden

The average Window treatment fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Classical architecture, Door, Window blind, with strongest over-indexing on Classical architecture (42.93× the country average).

Demographically, the Window treatment audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Window treatment fan in Germany is balanced, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Classical architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window treatment profile in Germany.

Audience size
275K
in Germany
Gender
46.6%♀
53.4% male
Age
38.2
average years
Country rank
#18490
Topic in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window treatment fans

46.6% are female, 53.4% are male, average age 38.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Window treatment audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age38.2
Estimated audience size274,957
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Window treatment audience in Germany
Age bracketShare%
16-1925%
20-2915%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Window treatment audience comes from Germany.

Worldwide audience distribution share by country for Window treatment
CountryShare
United States44.2%
United Kingdom7.3%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window treatment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Window treatment fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.21×
02Saarland~4K1.12×
03Mecklenburg-Vorpommern~5K1.04×
04Thüringen~7K1.02×
05Sachsen-Anhalt~7K1.01×
06Brandenburg~8K0.98×
07Hamburg~6K0.97×
08Rheinland-Pfalz~10K0.96×
09Berlin~10K0.96×
10Schleswig-Holstein~10K0.96×
11Sachsen~10K0.95×
12Hessen~20K0.92×
13Niedersachsen~20K0.91×
14Baden-Württemberg~30K0.88×
15Bayern~40K0.86×
16Nordrhein-Westfalen~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Window treatment, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Window treatment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Window treatment audience
#·InterestCategoryAffinity×
01Classical architectureHome & Garden42.93×
02VilniusTravel & Leisure25.66×
03KaunasTravel & Leisure25.04×
04Fyodor DostoyevskyLiterature20.89×
05Men's HumorLiterature15.98×
06Window blindHome & Garden10.28×
07OdessaTravel & Leisure9.05×
08Russian languagePolitics & Society8.39×
09DoorHome & Garden8.35×
10Commercial mortgageBusiness & Career8.12×
11Mortgage lawHome & Garden7.88×
12LinenFashion & Accessoires7.49×
13Black Friday DealsShopping7.25×
14WindowHome & Garden7.20×
15spicy foodFood & Beverages6.85×
16CurtainHome & Garden6.47×
17CleaningHome & Garden4.39×
18Vitamin DHealth3.84×
19DIY ProjectsHome & Garden3.67×
20Burger KingFood & Beverages2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Window treatment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Window treatment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Design AffinityPREMIUM1.53×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Window treatment audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.88×
PatriotismCONSERVATISM0.89×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Window treatment have in Germany?

Window treatment has an estimated audience of 274,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Window treatment fans?

46.6% of Window treatment fans are female, 53.4% are male, with an average age of 38.2 years.

03

Which brands do Window treatment fans like most?

Window treatment fans show strongest brand affinity for Classical architecture (42.93×), Door (8.35×), and Window blind (10.28×) over the country average.

04

Where do Window treatment fans live in Germany?

Window treatment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Window treatment fans also like?

Beyond Window treatment itself, the audience over-indexes on Door (8.35×), Window blind (10.28×), Men's Humor (15.98×), and Russian language (8.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Window treatment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Window treatment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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