Window treatment Audience in United States
Window treatment has an estimated audience of 3,196,872 people in United States. 68.1% are female, 31.9% are male, average age 48.1. Top regions: California, Florida, Texas.
The average Window treatment fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Window treatment audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Window treatment fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 48.1 |
| Estimated audience size | 3,196,872 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 316,997 | 0.9× |
| Florida | 299,654 | 1.38× |
| Texas | 251,503 | 0.92× |
| New York | 233,170 | 1.31× |
| Illinois | 141,588 | 1.33× |
| New Jersey | 122,162 | 1.5× |
| Pennsylvania | 121,762 | 1.13× |
| North Carolina | 119,738 | 1.24× |
| Michigan | 102,139 | 1.22× |
| Ohio | 97,201 | 0.99× |
| Georgia | 95,910 | 0.97× |
| Massachusetts | 87,082 | 1.38× |
| Virginia | 84,512 | 1.09× |
| Tennessee | 65,051 | 1.01× |
| Wisconsin | 59,709 | 1.24× |
| Arizona | 59,361 | 0.91× |
| Minnesota | 58,988 | 1.29× |
| Maryland | 58,099 | 1.06× |
| Indiana | 57,826 | 0.99× |
| Washington | 55,389 | 0.86× |
| South Carolina | 53,697 | 1.12× |
| Missouri | 52,237 | 1.01× |
| Connecticut | 50,280 | 1.57× |
| Colorado | 49,545 | 0.98× |
| Alabama | 49,301 | 1.1× |
| Oregon | 48,533 | 1.32× |
| Kentucky | 37,678 | 0.94× |
| Louisiana | 34,270 | 0.83× |
| Oklahoma | 27,768 | 0.78× |
| Utah | 26,771 | 0.94× |
| Iowa | 26,211 | 1× |
| Kansas | 25,019 | 0.99× |
| Arkansas | 22,922 | 0.87× |
| Nevada | 19,145 | 0.62× |
| Mississippi | 18,476 | 0.7× |
| New Hampshire | 16,107 | 1.28× |
| Nebraska | 13,014 | 0.81× |
| Rhode Island | 12,205 | 1.2× |
| Idaho | 12,061 | 0.75× |
| Maine | 11,989 | 1.05× |
| Delaware | 11,305 | 1.28× |
| Hawaii | 9,589 | 0.7× |
| West Virginia | 9,292 | 0.62× |
| Washington, District of Columbia | 8,659 | 0.9× |
| New Mexico | 8,021 | 0.5× |
| Montana | 6,558 | 0.74× |
| South Dakota | 6,398 | 0.87× |
| North Dakota | 6,083 | 0.93× |
| Vermont | 5,282 | 0.94× |
| Wyoming | 2,695 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.4 |
| Design Affinity | PREMIUM | 2.24 |
| Quality Awareness | PREMIUM | 1.88 |
| Price Sensitivity | PREMIUM | 1.78 |
| DIY Mentality | THRILL | 1.68 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.2% |
| United Kingdom | 7.3% |
| Canada | 4.9% |
See Window treatment audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Window treatment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.