Rascasse Audience Intelligence

Window treatment Audience in United States

A data profile of the people who buy, follow and care about Window treatment in United States — modelled from more than twelve digital signal sources. Window treatment has an estimated audience of 3,196,872 people in United States.

#4932among Topic in United States#599in Home & Garden

The average Window treatment fan in United States is 48.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window treatment profile in United States.

Audience size
3.2M
in United States
Gender
68.1%♀
31.9% male
Age
48.1
average years
Country rank
#9751
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window treatment fans

68.1% are female, 31.9% are male, average age 48.1.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Window treatment audience in United States
MetricValue
Female68.1%
Male31.9%
Average age48.1
Estimated audience size3,196,872
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Window treatment audience in United States
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4925%
50+42%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Window treatment audience comes from United States.

Worldwide audience distribution share by country for Window treatment
CountryShare
United States44.2%
United Kingdom7.3%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window treatment audience in United States is strongest.

Fig. 05

Top regions by affinity

Window treatment fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.54×
02New Jersey~100K1.40×
03Florida~300K1.36×
04Oregon~50K1.35×
05Massachusetts~80K1.34×
06Illinois~100K1.31×
07Minnesota~60K1.28×
08Wisconsin~60K1.22×
09Michigan~100K1.20×
10New York~200K1.18×
11North Carolina~100K1.18×
12New Hampshire~10K1.18×
13Delaware~10K1.16×
14Pennsylvania~100K1.15×
15Rhode Island~10K1.13×
16South Carolina~50K1.11×
17Virginia~80K1.08×
18Maryland~60K1.08×
19Maine~10K1.08×
20Colorado~50K1.06×
21North Dakota~7K1.02×
22Alabama~40K1.01×
23Iowa~30K1.00×
24Kansas~30K1.00×
25Vermont~6K1.00×
26Ohio~100K0.98×
27Tennessee~60K0.98×
28Indiana~60K0.98×
29Missouri~50K0.98×
30South Dakota~7K0.94×
31Georgia~90K0.93×
32Washington, District of Columbia~9K0.93×
33Montana~8K0.92×
34Kentucky~40K0.91×
35Arizona~60K0.89×
36Utah~30K0.89×
37Idaho~10K0.88×
38Nebraska~10K0.88×
39Alaska~6K0.88×
40Louisiana~40K0.87×
41Arkansas~20K0.87×
42West Virginia~10K0.87×
43Hawaii~10K0.87×
44Mississippi~20K0.84×
45California~300K0.83×
46Oklahoma~30K0.83×
47Texas~200K0.79×
48Washington~50K0.78×
49New Mexico~10K0.76×
50Nevada~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Window treatment, United States
0.75×1.00×1.54×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Window treatment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Window treatment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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