Rascasse Audience Intelligence

Master of International Business Audience in Germany

A data profile of the people who buy, follow and care about Master of International Business in Germany — modelled from more than twelve digital signal sources. Master of International Business has an estimated audience of 522,335 people in Germany.

#957among POI in Germany#862in Business & Career

The average Master of International Business fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Udemy, Scholarship, Business school, with strongest over-indexing on Udemy (98.88× the country average).

Demographically, the Master of International Business audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Master of International Business fan in Germany is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master of International Business profile in Germany.

Audience size
522K
in Germany
Gender
53.6%♀
46.4% male
Age
42.9
average years
Country rank
#11340
POI in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master of International Business fans

53.6% are female, 46.4% are male, average age 42.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Master of International Business audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age42.9
Estimated audience size522,335
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Master of International Business audience in Germany
Age bracketShare%
16-1918%
20-2910%
30-398%
40-4943%
50+21%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Master of International Business audience comes from Germany.

Worldwide audience distribution share by country for Master of International Business
CountryShare
Germany56.4%
United States14.9%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master of International Business audience in Germany is strongest.

Fig. 05

Top regions by affinity

Master of International Business fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.42×
02Saarland~8K1.25×
03Mecklenburg-Vorpommern~10K1.06×
04Thüringen~10K1.02×
05Sachsen-Anhalt~10K1.01×
06Hamburg~10K1.00×
07Brandenburg~20K0.97×
08Berlin~20K0.95×
09Rheinland-Pfalz~20K0.92×
10Schleswig-Holstein~20K0.92×
11Baden-Württemberg~70K0.91×
12Sachsen~20K0.87×
13Hessen~30K0.85×
14Nordrhein-Westfalen~90K0.80×
15Niedersachsen~40K0.80×
16Bayern~70K0.78×
Fig. 06

Affinity by region

Affinity by region — Master of International Business, Germany
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master of International Business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master of International Business audience
#·InterestCategoryAffinity×
01Universities in the United KingdomBusiness & Career100.60×
02UdemyBusiness & Career98.88×
03ScholarshipKids & Family58.92×
04College applicationBusiness & Career49.38×
05Business schoolBusiness & Career41.73×
06Corporate financeBusiness & Career40.54×
07InternshipBusiness & Career37.47×
08University and college admissionBusiness & Career33.93×
09International English Language Testing SystemBusiness & Career24.25×
10Undergraduate educationBusiness & Career22.52×
11Private schoolKids & Family20.83×
12Career developmentBusiness & Career18.34×
13International schoolBusiness & Career14.98×
14StepstoneBusiness & Career12.75×
15Digital transformationBusiness & Career11.79×
16Phil CollinsMusic & Radio10.06×
17GraduationBusiness & Career9.95×
18Indeed.comBusiness & Career9.73×
19ConverseFashion & Accessoires8.78×
20HermèsFashion & Accessoires3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master of International Business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master of International Business audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER7.20×
Family OrientationCONSERVATISM1.89×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master of International Business audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Quality AwarenessPREMIUM0.91×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master of International Business have in Germany?

Master of International Business has an estimated audience of 522,335 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Master of International Business fans?

53.6% of Master of International Business fans are female, 46.4% are male, with an average age of 42.9 years.

03

Which brands do Master of International Business fans like most?

Master of International Business fans show strongest brand affinity for Udemy (98.88×), Scholarship (58.92×), and Business school (41.73×) over the country average.

04

Where do Master of International Business fans live in Germany?

Master of International Business fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Master of International Business fans also like?

Beyond Master of International Business itself, the audience over-indexes on Scholarship (58.92×), Business school (41.73×), Internship (37.47×), and Universities in the United Kingdom (100.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Master of International Business audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Master of International Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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