A data profile of the people who buy, follow and care about English grammar in Germany — modelled from more than twelve digital signal sources. English grammar has an estimated audience of 245,231 people in Germany.
The average English grammar fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Language school, International English Language Testing System, Self care, with strongest over-indexing on Language school (51.75× the country average).
Demographically, the English grammar audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical English grammar fan in Germany is more female, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Language school.
The key figures that characterise the English grammar profile in Germany.
58.6% are female, 41.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 33.5 |
| Estimated audience size | 245,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 9% |
Where the English grammar audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~50K | 1.18× | |
| 02 | Baden-Württemberg | ~40K | 1.17× | |
| 03 | Rheinland-Pfalz | ~10K | 1.09× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.05× | |
| 05 | Hessen | ~20K | 1.05× | |
| 06 | Bremen | ~2K | 1.05× | |
| 07 | Niedersachsen | ~20K | 1.04× | |
| 08 | Schleswig-Holstein | ~9K | 1.04× | |
| 09 | Saarland | ~3K | 1.03× | |
| 10 | Sachsen | ~10K | 0.96× | |
| 11 | Hamburg | ~5K | 0.96× | |
| 12 | Brandenburg | ~7K | 0.94× | |
| 13 | Sachsen-Anhalt | ~6K | 0.94× | |
| 14 | Thüringen | ~6K | 0.92× | |
| 15 | Berlin | ~10K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.82× |
The strongest cross-interests of the English grammar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International English Language Testing System | Business & Career | 52.71× | ||
| 02 | Language school | Kids & Family | 51.75× | ||
| 03 | Gazeta Wyborcza | News | 20.00× | ||
| 04 | Telewizja Polska | Movies & TV | 20.00× | ||
| 05 | Serenay Sarıkaya | Movies & TV | 20.00× | ||
| 06 | Publix | Shopping | 18.90× | ||
| 07 | Self care | Health | 18.29× | ||
| 08 | M jak miłość | Movies & TV | 15.66× | ||
| 09 | Elle Fanning | Movies & TV | 13.38× | ||
| 10 | Duolingo | Business & Career | 12.05× | ||
| 11 | Google News | News | 6.75× | ||
| 12 | Love & Sex | Kids & Family | 4.71× | ||
| 13 | Master's degree | Business & Career | 3.35× | ||
| 14 | Google Maps | Internet & Social Media | 3.30× | ||
| 15 | Skyscanner | Travel & Leisure | 3.16× | ||
| 16 | Kitchenware | Home & Garden | 2.86× | ||
| 17 | Ryanair | Travel & Leisure | 2.53× | ||
| 18 | TK Maxx | Shopping | 1.92× | ||
| 19 | TikTok | Internet & Social Media | 1.84× | ||
| 20 | Spotify | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.88× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Sustainability | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Pet Ownership | JOY | 0.97× |
English grammar has an estimated audience of 245,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
58.6% of English grammar fans are female, 41.4% are male, with an average age of 33.5 years.
English grammar fans show strongest brand affinity for Language school (51.75×), International English Language Testing System (52.71×), and Self care (18.29×) over the country average.
English grammar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond English grammar itself, the audience over-indexes on International English Language Testing System (52.71×), Self care (18.29×), Duolingo (12.05×), and Elle Fanning (13.38×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for English grammar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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