Rascasse Audience Intelligence

English grammar Audience in Germany

A data profile of the people who buy, follow and care about English grammar in Germany — modelled from more than twelve digital signal sources. English grammar has an estimated audience of 245,231 people in Germany.

The average English grammar fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Language school, International English Language Testing System, Self care, with strongest over-indexing on Language school (51.75× the country average).

Demographically, the English grammar audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical English grammar fan in Germany is more female, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Language school.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the English grammar profile in Germany.

Audience size
245K
in Germany
Gender
58.6%
41.4% male
Age
33.5
average years
Country rank
#19921
Topic in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English grammar fans

58.6% are female, 41.4% are male, average age 33.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for English grammar audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age33.5
Estimated audience size245,231
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the English grammar audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

1.7%

of the worldwide English grammar audience comes from Germany.

Worldwide audience distribution share by country for English grammar
CountryShare
Japan13.7%
China11.7%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the English grammar audience in Germany is strongest.

Fig. 05

Top regions by affinity

English grammar fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.18×
02Baden-Württemberg~40K1.17×
03Rheinland-Pfalz~10K1.09×
04Nordrhein-Westfalen~60K1.05×
05Hessen~20K1.05×
06Bremen~2K1.05×
07Niedersachsen~20K1.04×
08Schleswig-Holstein~9K1.04×
09Saarland~3K1.03×
10Sachsen~10K0.96×
11Hamburg~5K0.96×
12Brandenburg~7K0.94×
13Sachsen-Anhalt~6K0.94×
14Thüringen~6K0.92×
15Berlin~10K0.91×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — English grammar, Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English grammar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English grammar audience
#·InterestCategoryAffinity×
01International English Language Testing SystemBusiness & Career52.71×
02Language schoolKids & Family51.75×
03Gazeta WyborczaNews20.00×
04Telewizja PolskaMovies & TV20.00×
05Serenay SarıkayaMovies & TV20.00×
06PublixShopping18.90×
07Self careHealth18.29×
08M jak miłośćMovies & TV15.66×
09Elle FanningMovies & TV13.38×
10DuolingoBusiness & Career12.05×
11Google NewsNews6.75×
12Love & SexKids & Family4.71×
13Master's degreeBusiness & Career3.35×
14Google MapsInternet & Social Media3.30×
15SkyscannerTravel & Leisure3.16×
16KitchenwareHome & Garden2.86×
17RyanairTravel & Leisure2.53×
18TK MaxxShopping1.92×
19TikTokInternet & Social Media1.84×
20SpotifyInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English grammar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by English grammar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
Quality AwarenessPREMIUM1.85×
SustainabilityBALANCE1.63×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by English grammar audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Healthy LifestyleBALANCE0.96×
Pet OwnershipJOY0.97×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does English grammar have in Germany?

English grammar has an estimated audience of 245,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of English grammar fans?

58.6% of English grammar fans are female, 41.4% are male, with an average age of 33.5 years.

03

Which brands do English grammar fans like most?

English grammar fans show strongest brand affinity for Language school (51.75×), International English Language Testing System (52.71×), and Self care (18.29×) over the country average.

04

Where do English grammar fans live in Germany?

English grammar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do English grammar fans also like?

Beyond English grammar itself, the audience over-indexes on International English Language Testing System (52.71×), Self care (18.29×), Duolingo (12.05×), and Elle Fanning (13.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for English grammar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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