Rascasse Audience Intelligence

Bachelor's degree or higher Audience in Germany

A data profile of the people who buy, follow and care about Bachelor's degree or higher in Germany — modelled from more than twelve digital signal sources. Bachelor's degree or higher has an estimated audience of 908,735 people in Germany.

#2among Degree in Germany#3345among Topic in Germany#609in Business & Career

Bachelor's degree or higher has an estimated audience of 908,735 people in Germany. 54.7% are female, 45.3% are male, average age 28.7. Top brand affinities: Online learning community, Master of Business Administration, Business school, Career development, University and college admission.

Top brand affinities include Online learning community, Master of Business Administration, Business school, with strongest over-indexing on Online learning community (31.82× the country average).

Demographically, the Bachelor's degree or higher audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Bachelor's degree or higher fan in Germany is balanced, around 28.7 years old, with strong Career Orientation tendencies and a notable affinity for Online learning community.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor's degree or higher profile in Germany.

Audience size
909K
in Germany
Gender
54.7%♀
45.3% male
Age
28.7
average years
Country rank
#7080
Topic in Germany
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor's degree or higher fans

54.7% are female, 45.3% are male, average age 28.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Bachelor's degree or higher audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age28.7
Estimated audience size908,735
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Bachelor's degree or higher audience in Germany
Age bracketShare%
16-1949%
20-2923%
30-3913%
40-4910%
50+4%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Bachelor's degree or higher audience comes from Germany.

Worldwide audience distribution share by country for Bachelor's degree or higher
CountryShare
United States15.1%
Japan14.8%
India8.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor's degree or higher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor's degree or higher audience
#·InterestCategoryAffinity×
01Online learning communityBusiness & Career31.82×
02Brenda SongFashion & Accessoires20.00×
03University and college admissionBusiness & Career17.21×
04International schoolBusiness & Career16.66×
05Undergraduate educationBusiness & Career11.80×
06Business schoolBusiness & Career11.76×
07DuolingoBusiness & Career9.36×
08Master of Business AdministrationBusiness & Career9.03×
09Career developmentBusiness & Career7.38×
10Google NewsNews6.65×
11Travel BloggerTravel & Leisure6.61×
12Office suppliesBusiness & Career6.44×
13Cultural heritagePolitics & Society6.43×
14ReggaetonMusic & Radio5.69×
15Crime fictionLiterature5.21×
16Master's degreeBusiness & Career3.98×
17LivemusicMusic & Radio3.85×
18HugendubelShopping3.26×
19TagesschauMovies & TV2.36×
20Harry PotterMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor's degree or higher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor's degree or higher audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.33×
Risk AppetiteTHRILL2.12×
Community OrientationOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor's degree or higher audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Family OrientationCONSERVATISM0.91×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachelor's degree or higher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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