Bachelor's degree or higher Audience in Germany
Bachelor's degree or higher has an estimated audience of 908,735 people in Germany. 54.7% are female, 45.3% are male, average age 28.7. Top brand affinities: Livemusic, Career development, Business school, Harry Potter, Ryanair.
Top brand affinities include Livemusic, Career development, Business school, with strongest over-indexing on Livemusic (7.91× the country average). Demographically, the Bachelor's degree or higher audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Sustainability, Career Orientation.
Category: Business & Career · Type: Topic · Subtype: Degree
Demographics of Bachelor's degree or higher fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 28.7 |
| Estimated audience size | 908,735 |
Audience persona
The typical Bachelor's degree or higher fan in Germany is balanced, around 28.7 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 7.91× | Music & Radio |
| Career development | 7.41× | Business & Career |
| Business school | 10.36× | Business & Career |
| Harry Potter | 2.16× | Movies & TV |
| Ryanair | 2.81× | Travel & Leisure |
| Car wash | 5.8× | Cars & Mobility |
| Pet food | 3.08× | Pets & Animals |
| Brenda Song | 20× | Fashion & Accessoires |
| Batman | 2.62× | Movies & TV |
| Sarah Michelle Gellar | 11.32× | Movies & TV |
| Do it yourself (DIY) | 2.13× | Home & Garden |
| Lieferando.de | 2.21× | Food & Beverages |
| Pets | 1.61× | Pets & Animals |
| Natural foods | 3.89× | Food & Beverages |
| Google News | 3.64× | News |
| Undergraduate education | 6.93× | Business & Career |
| Bioderma | 10.89× | Beauty & Wellness |
| Non-fiction books | 4.17× | Literature |
| College | 3.25× | Business & Career |
| Library | 4.55× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| Career Orientation | POWER | 2.2 |
| Early Adopter Mentality | POWER | 1.77 |
| Pet Ownership | JOY | 1.73 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Travelling | THRILL | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 14.8% |
| India | 8.6% |
See Bachelor's degree or higher audiences in other countries
- Bachelor's degree or higher — United States
- Bachelor's degree or higher — United Kingdom
- Bachelor's degree or higher — France
- Bachelor's degree or higher — Italy
- Bachelor's degree or higher — Spain
- Bachelor's degree or higher — Brazil
- Bachelor's degree or higher — Japan
- Bachelor's degree or higher — South Korea
- Bachelor's degree or higher — India
More Degree audiences in Germany
- Bachelor's degree (3,990,048)
- Bachelor of Medicine, Bachelor of Surgery (726,525)
- Bachelor of Pharmacy (655,189)
- Bachelor of Science in Nursing (636,361)
- Bachelor of Science (385,170)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bachelor's degree or higher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.