Business education Audience in Germany
Business education has an estimated audience of 597,229 people in Germany. 44.3% are female, 55.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities: Business school, Scholarship, Udemy, LinkedIn, Payback.
The average Business education fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities include Business school, Scholarship, Udemy, with strongest over-indexing on Business school (27.25× the country average). Demographically, the Business education audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business education fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.7 |
| Estimated audience size | 597,229 |
Audience persona
The typical Business education fan in Germany is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Business school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 32,410 | 0.25× |
| Thüringen | 30,178 | 1.98× |
| Sachsen-Anhalt | 29,309 | 1.89× |
| Rheinland-Pfalz | 28,040 | 0.94× |
| Brandenburg | 27,165 | 1.47× |
| Baden-Württemberg | 25,829 | 0.32× |
| Mecklenburg-Vorpommern | 25,777 | 2.26× |
| Niedersachsen | 25,692 | 0.44× |
| Bayern | 24,988 | 0.26× |
| Sachsen | 24,399 | 0.83× |
| Schleswig-Holstein | 24,015 | 1.12× |
| Hessen | 19,257 | 0.42× |
| Berlin | 17,190 | 0.64× |
| Hamburg | 15,803 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business school | 27.25× | Business & Career |
| Scholarship | 35.51× | Kids & Family |
| Udemy | 22.19× | Business & Career |
| 4.57× | Internet & Social Media | |
| Payback | 8.66× | Shopping |
| Master of Business Administration | 8.75× | Business & Career |
| Career development | 7.14× | Business & Career |
| Digital transformation | 13.42× | Business & Career |
| Warren Buffett | 12.54× | Business & Career |
| Vegetable Gardening | 8.24× | Food & Beverages |
| Sarah Michelle Gellar | 15.51× | Movies & TV |
| Part-time | 5.84× | Business & Career |
| McKinsey & Company | 21.49× | Business & Career |
| Master class | 11.95× | Business & Career |
| Google News | 4.93× | News |
| Massage parlor | 17.92× | Health |
| Brenda Song | 21.22× | Fashion & Accessoires |
| Harvard Business Review | 17.27× | Business & Career |
| Kitchen garden | 13.72× | Home & Garden |
| Indeed.com | 2.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.9 |
| Early Adopter Mentality | POWER | 2.58 |
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.72 |
| Indulgence | JOY | 1.62 |
| Quality Awareness | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 11.3% |
| United States | 10.5% |
| Brazil | 4.3% |
See Business education audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business education have in Germany?
Business education has an estimated audience of 597,229 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Business education fans?
44.3% of Business education fans are female, 55.7% are male, with an average age of 38.7 years.
Which brands do Business education fans like most?
Business education fans show strongest brand affinity for Business school (27.25×), Scholarship (35.51×), and Udemy (22.19×) over the country average.
Where do Business education fans live in Germany?
Business education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 32,410), Thüringen (reach 30,178), and Sachsen-Anhalt (reach 29,309). These three regions account for the largest share of the active audience.
What other brands do Business education fans also like?
Beyond Business education itself, the audience over-indexes on Scholarship (35.51×), Udemy (22.19×), LinkedIn (4.57×), and Payback (8.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.