Rascasse Audience Intelligence

Business education Audience in Germany

A data profile of the people who buy, follow and care about Business education in Germany — modelled from more than twelve digital signal sources. Business education has an estimated audience of 597,229 people in Germany.

#4245among Topic in Germany#797in Business & Career

The average Business education fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Udemy, Scholarship, Business school, with strongest over-indexing on Udemy (49.09× the country average).

Demographically, the Business education audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Business education fan in Germany is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business education profile in Germany.

Audience size
597K
in Germany
Gender
44.3%♀
55.7% male
Age
38.7
average years
Country rank
#10147
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business education fans

44.3% are female, 55.7% are male, average age 38.7.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Business education audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age38.7
Estimated audience size597,229
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Business education audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Business education audience comes from Germany.

Worldwide audience distribution share by country for Business education
CountryShare
India11.3%
United States10.5%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business education fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.14×
02Thüringen~20K1.11×
03Sachsen-Anhalt~20K1.10×
04Brandenburg~20K1.05×
05Hamburg~10K1.02×
06Schleswig-Holstein~20K1.01×
07Rheinland-Pfalz~30K0.99×
08Sachsen~30K0.98×
09Berlin~30K0.96×
10Niedersachsen~50K0.94×
11Hessen~40K0.94×
12Baden-Württemberg~80K0.93×
13Bayern~90K0.92×
14Nordrhein-Westfalen~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Business education, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business education audience
#·InterestCategoryAffinity×
01UdemyBusiness & Career49.09×
02Universities in the United KingdomBusiness & Career48.80×
03ScholarshipKids & Family45.82×
04Barbara d'UrsoMusic & Radio38.26×
05College applicationBusiness & Career36.75×
06Business schoolBusiness & Career29.93×
07University and college admissionBusiness & Career26.12×
08Brenda SongFashion & Accessoires24.92×
09McKinsey & CompanyBusiness & Career23.36×
10Master of Business AdministrationBusiness & Career19.49×
11Undergraduate educationBusiness & Career17.94×
12Digital transformationBusiness & Career17.39×
13Sarah Michelle GellarMovies & TV16.44×
14International schoolBusiness & Career14.37×
15International English Language Testing SystemBusiness & Career13.52×
16Student exchange programBusiness & Career11.67×
17InternshipBusiness & Career10.29×
18BlanketHome & Garden8.91×
19Dua LipaMusic & Radio8.03×
20Career developmentBusiness & Career6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business education audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.84×
Early Adopter MentalityPOWER3.05×
Quality AwarenessPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business education audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Healthy LifestyleBALANCE0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business education have in Germany?

Business education has an estimated audience of 597,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business education fans?

44.3% of Business education fans are female, 55.7% are male, with an average age of 38.7 years.

03

Which brands do Business education fans like most?

Business education fans show strongest brand affinity for Udemy (49.09×), Scholarship (45.82×), and Business school (29.93×) over the country average.

04

Where do Business education fans live in Germany?

Business education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Business education fans also like?

Beyond Business education itself, the audience over-indexes on Scholarship (45.82×), Business school (29.93×), Master of Business Administration (19.49×), and University and college admission (26.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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