Engineering education Audience in Germany
Engineering education has an estimated audience of 283,621 people in Germany. 52.7% are female, 47.3% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Vienna University of Economics and Business, Daily Health Tips, Girlfriends, Casablanca (film), Jean-Paul Sartre.
The average Engineering education fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Vienna University of Economics and Business, Daily Health Tips, Girlfriends, with strongest over-indexing on Vienna University of Economics and Business (119.87× the country average). Demographically, the Engineering education audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Engineering education fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 32.1 |
| Estimated audience size | 283,621 |
Audience persona
The typical Engineering education fan in Germany is balanced, around 32.1 years old, with strong Career Orientation tendencies and a notable affinity for Vienna University of Economics and Business.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 20,393 | 0.33× |
| Baden-Württemberg | 17,289 | 0.45× |
| Bayern | 17,262 | 0.38× |
| Sachsen-Anhalt | 15,124 | 2.06× |
| Thüringen | 14,979 | 2.07× |
| Hessen | 14,660 | 0.68× |
| Niedersachsen | 13,881 | 0.5× |
| Rheinland-Pfalz | 12,422 | 0.87× |
| Schleswig-Holstein | 12,201 | 1.2× |
| Mecklenburg-Vorpommern | 11,598 | 2.14× |
| Sachsen | 11,452 | 0.82× |
| Hamburg | 9,186 | 1.43× |
| Berlin | 8,613 | 0.68× |
| Saarland | 5,691 | 1.63× |
| Bremen | 5,585 | 2.3× |
| Brandenburg | 3,016 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vienna University of Economics and Business | 119.87× | Business & Career |
| Daily Health Tips | 69.74× | Health |
| Girlfriends | 57.29× | Movies & TV |
| Casablanca (film) | 17.56× | Movies & TV |
| Jean-Paul Sartre | 50.87× | Literature |
| Google Maps | 4.73× | Internet & Social Media |
| Paris Dauphine University | 31× | Business & Career |
| Friedrich Nietzsche | 29× | Literature |
| Colin Firth | 19.32× | Movies & TV |
| STMicroelectronics | 70.09× | Business & Career |
| Deutschlandfunk | 17.67× | Music & Radio |
| Blackboard | 49.17× | Literature |
| COSCO | 55.71× | Business & Career |
| YouNow | 66× | Movies & TV |
| Stefan Zweig | 20× | Literature |
| Build-A-Bear Workshop | 29.67× | Kids & Family |
| Political philosophy | 11.16× | Politics & Society |
| Toni Braxton | 26.75× | Music & Radio |
| Change.org | 13.54× | Politics & Society |
| Voltaire | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.27 |
| Sustainability | BALANCE | 2.17 |
| Early Adopter Mentality | POWER | 1.7 |
| Family Orientation | CONSERVATISM | 1.69 |
| Mindfulness | BALANCE | 1.65 |
| Sports Activity | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| India | 12.1% |
| Saudi Arabia | 4.9% |
See Engineering education audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Engineering education have in Germany?
Engineering education has an estimated audience of 283,621 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Engineering education fans?
52.7% of Engineering education fans are female, 47.3% are male, with an average age of 32.1 years.
Which brands do Engineering education fans like most?
Engineering education fans show strongest brand affinity for Vienna University of Economics and Business (119.87×), Daily Health Tips (69.74×), and Girlfriends (57.29×) over the country average.
Where do Engineering education fans live in Germany?
Engineering education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 20,393), Baden-Württemberg (reach 17,289), and Bayern (reach 17,262). These three regions account for the largest share of the active audience.
What other brands do Engineering education fans also like?
Beyond Engineering education itself, the audience over-indexes on Daily Health Tips (69.74×), Girlfriends (57.29×), Casablanca (film) (17.56×), and Jean-Paul Sartre (50.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engineering education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.