Rascasse Audience Intelligence

Engineering education Audience in Germany

A data profile of the people who buy, follow and care about Engineering education in Germany — modelled from more than twelve digital signal sources. Engineering education has an estimated audience of 283,621 people in Germany.

#291among Field of study in Germany#6354among Topic in Germany#1222in Business & Career

The average Engineering education fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vienna University of Economics and Business, Daily Health Tips, Girlfriends, with strongest over-indexing on Vienna University of Economics and Business (119.87× the country average).

Demographically, the Engineering education audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Engineering education fan in Germany is balanced, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Vienna University of Economics and Business.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engineering education profile in Germany.

Audience size
284K
in Germany
Gender
52.7%♀
47.3% male
Age
32.1
average years
Country rank
#18060
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engineering education fans

52.7% are female, 47.3% are male, average age 32.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Engineering education audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age32.1
Estimated audience size283,621
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Engineering education audience in Germany
Age bracketShare%
16-1939%
20-2921%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Engineering education audience comes from Germany.

Worldwide audience distribution share by country for Engineering education
CountryShare
United States22.3%
India12.1%
Saudi Arabia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engineering education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Engineering education fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~9K1.20×
02Sachsen-Anhalt~9K1.19×
03Mecklenburg-Vorpommern~6K1.19×
04Hamburg~7K1.09×
05Schleswig-Holstein~10K1.04×
06Bremen~2K1.03×
07Saarland~4K1.01×
08Brandenburg~9K0.99×
09Rheinland-Pfalz~10K0.98×
10Sachsen~10K0.97×
11Berlin~10K0.93×
12Hessen~20K0.92×
13Niedersachsen~20K0.90×
14Baden-Württemberg~30K0.87×
15Bayern~40K0.85×
16Nordrhein-Westfalen~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Engineering education, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engineering education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engineering education audience
#·InterestCategoryAffinity×
01Vienna University of Economics and BusinessBusiness & Career119.87×
02STMicroelectronicsBusiness & Career70.09×
03Daily Health TipsHealth69.74×
04YouNowMovies & TV66.00×
05GirlfriendsMovies & TV57.29×
06COSCOBusiness & Career55.71×
07Jean-Paul SartreLiterature50.87×
08BlackboardLiterature49.17×
09Paris Dauphine UniversityBusiness & Career31.00×
10Build-A-Bear WorkshopKids & Family29.67×
11Friedrich NietzscheLiterature29.00×
12Toni BraxtonMusic & Radio26.75×
13Stefan ZweigLiterature20.00×
14Colin FirthMovies & TV19.32×
15DeutschlandfunkMusic & Radio17.67×
16Casablanca (film)Movies & TV17.56×
17Change.orgPolitics & Society13.54×
18Political philosophyPolitics & Society11.16×
19Will SmithMovies & TV7.04×
20Google MapsInternet & Social Media4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engineering education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engineering education audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.74×
Luxury OrientationPREMIUM1.44×
Risk AppetiteTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engineering education audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.13×
PatriotismCONSERVATISM1.15×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engineering education have in Germany?

Engineering education has an estimated audience of 283,621 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Engineering education fans?

52.7% of Engineering education fans are female, 47.3% are male, with an average age of 32.1 years.

03

Which brands do Engineering education fans like most?

Engineering education fans show strongest brand affinity for Vienna University of Economics and Business (119.87×), Daily Health Tips (69.74×), and Girlfriends (57.29×) over the country average.

04

Where do Engineering education fans live in Germany?

Engineering education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Engineering education fans also like?

Beyond Engineering education itself, the audience over-indexes on Daily Health Tips (69.74×), Girlfriends (57.29×), Casablanca (film) (17.56×), and Jean-Paul Sartre (50.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Engineering education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Engineering education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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