Rascasse Audience Intelligence

Will Smith Audience in Germany

A data profile of the people who buy, follow and care about Will Smith in Germany — modelled from more than twelve digital signal sources. Will Smith has an estimated audience of 2,142,615 people in Germany.

#57among Actor Actress or TV Star in Germany#244among Person in Germany#254in Movies & TV

The average Will Smith fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports, Business and industry, Transfermarkt, with strongest over-indexing on Sports (1.68× the country average).

Demographically, the Will Smith audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Will Smith fan in Germany is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Sports.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Smith profile in Germany.

Audience size
2.1M
in Germany
Gender
41.6%♀
58.4% male
Age
31.2
average years
Country rank
#3119
Person in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Smith fans

41.6% are female, 58.4% are male, average age 31.2.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Will Smith audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age31.2
Estimated audience size2,142,615
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Will Smith audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3919%
40-4912%
50+6%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Will Smith audience comes from Germany.

Worldwide audience distribution share by country for Will Smith
CountryShare
United States34.8%
Germany6.0%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Will Smith fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.07×
02Rheinland-Pfalz~70K1.06×
03Niedersachsen~100K1.04×
04Hessen~100K1.04×
05Sachsen-Anhalt~40K1.04×
06Berlin~60K1.02×
07Baden-Württemberg~200K1.01×
08Hamburg~30K1.00×
09Brandenburg~40K0.99×
10Schleswig-Holstein~50K0.98×
11Saarland~20K0.98×
12Thüringen~30K0.97×
13Bayern~200K0.96×
14Sachsen~60K0.95×
15Mecklenburg-Vorpommern~20K0.95×
16Bremen~10K0.95×
Fig. 06

Affinity by region

Affinity by region — Will Smith, Germany
0.95×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Smith audience
#·InterestCategoryAffinity×
01Judd HirschMovies & TV17.23×
02Randy QuaidMovies & TV17.06×
03Bill PullmanMovies & TV12.49×
04Tina FeyMovies & TV10.61×
05Joel KinnamanMovies & TV10.12×
06Christina RicciMovies & TV6.18×
07Margot RobbieMovies & TV3.85×
08DuneMovies & TV3.66×
09Megan FoxMovies & TV3.49×
10Bruce WillisMovies & TV3.34×
11TransfermarktSports2.79×
12The RookieMovies & TV2.59×
13GodzillaMovies & TV2.45×
14TikTokInternet & Social Media1.78×
15SportsSports1.68×
16Harry PotterMovies & TV1.67×
17TagesschauMovies & TV1.60×
18SV Werder BremenSports1.60×
19Business and industryBusiness & Career1.51×
20AutoScout24Cars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Smith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Social Media UsageJOY1.11×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Smith audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Smith have in Germany?

Will Smith has an estimated audience of 2,142,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Will Smith fans?

41.6% of Will Smith fans are female, 58.4% are male, with an average age of 31.2 years.

03

Which brands do Will Smith fans like most?

Will Smith fans show strongest brand affinity for Sports (1.68×), Business and industry (1.51×), and Transfermarkt (2.79×) over the country average.

04

Where do Will Smith fans live in Germany?

Will Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Will Smith fans also like?

Beyond Will Smith itself, the audience over-indexes on Business and industry (1.51×), Transfermarkt (2.79×), TikTok (1.78×), and Randy Quaid (17.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Will Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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