Will Smith Audience in Germany
Will Smith has an estimated audience of 1,325,984 people in Germany. 41.6% are female, 58.4% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Business and industry, Transfermarkt, TikTok, Harry Potter.
The average Will Smith fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Business and industry, Transfermarkt, with strongest over-indexing on Sports (1.68× the country average). Demographically, the Will Smith audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Will Smith fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 31.2 |
| Estimated audience size | 1,325,984 |
Audience persona
The typical Will Smith fan in Germany is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,553 | 1.13× |
| Bayern | 212,221 | 1× |
| Baden-Württemberg | 191,055 | 1.06× |
| Niedersachsen | 130,586 | 1.01× |
| Hessen | 107,851 | 1.07× |
| Rheinland-Pfalz | 70,883 | 1.07× |
| Berlin | 64,620 | 1.09× |
| Sachsen | 60,799 | 0.93× |
| Schleswig-Holstein | 46,166 | 0.97× |
| Brandenburg | 40,541 | 0.99× |
| Sachsen-Anhalt | 34,043 | 0.99× |
| Thüringen | 31,384 | 0.93× |
| Hamburg | 29,312 | 0.98× |
| Mecklenburg-Vorpommern | 23,500 | 0.93× |
| Saarland | 15,332 | 0.94× |
| Bremen | 10,506 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.68× | Sports |
| Business and industry | 1.51× | Business & Career |
| Transfermarkt | 2.79× | Sports |
| TikTok | 1.78× | Internet & Social Media |
| Harry Potter | 1.67× | Movies & TV |
| Randy Quaid | 17.06× | Movies & TV |
| Euphoria | 1.98× | Movies & TV |
| Friends | 2.55× | Movies & TV |
| Tagesschau | 1.6× | Movies & TV |
| Bruce Willis | 3.34× | Movies & TV |
| Dune | 3.66× | Movies & TV |
| Bill Pullman | 12.49× | Movies & TV |
| Margot Robbie | 3.85× | Movies & TV |
| Tina Fey | 10.61× | Movies & TV |
| SV Werder Bremen | 1.6× | Sports |
| Godzilla | 2.45× | Movies & TV |
| The Rookie | 2.59× | Movies & TV |
| Final Destination | 2.73× | Movies & TV |
| Barbie | 1.67× | Movies & TV |
| AutoScout24 | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.3 |
| Early Adopter Mentality | POWER | 1.18 |
| Extroversion | THRILL | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Tradition | CONSERVATISM | 1.03 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Brazil | 5.5% |
| Germany | 4.9% |
See Will Smith audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
- Ana de Armas (6,469,446)
- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Will Smith have in Germany?
Will Smith has an estimated audience of 1,325,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Will Smith fans?
41.6% of Will Smith fans are female, 58.4% are male, with an average age of 31.2 years.
Which brands do Will Smith fans like most?
Will Smith fans show strongest brand affinity for Sports (1.68×), Business and industry (1.51×), and Transfermarkt (2.79×) over the country average.
Where do Will Smith fans live in Germany?
Will Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,553), Bayern (reach 212,221), and Baden-Württemberg (reach 191,055). These three regions account for the largest share of the active audience.
What other brands do Will Smith fans also like?
Beyond Will Smith itself, the audience over-indexes on Business and industry (1.51×), Transfermarkt (2.79×), TikTok (1.78×), and Harry Potter (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.