Change.org Audience in Germany
Change.org has an estimated audience of 561,284 people in Germany. 57.6% are female, 42.4% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Dark Knight Rises, Petition, Tichys Einblick, Jean-Paul Sartre, Sahra Wagenknecht.
The average Change.org fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Dark Knight Rises, Petition, Tichys Einblick, with strongest over-indexing on The Dark Knight Rises (52.63× the country average). Demographically, the Change.org audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Change.org fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.6 |
| Estimated audience size | 561,284 |
Audience persona
The typical Change.org fan in Germany is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for The Dark Knight Rises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,035 | 1.09× |
| Bayern | 93,869 | 1.04× |
| Baden-Württemberg | 88,256 | 1.15× |
| Niedersachsen | 57,909 | 1.06× |
| Hessen | 46,299 | 1.08× |
| Berlin | 30,735 | 1.22× |
| Rheinland-Pfalz | 28,823 | 1.02× |
| Sachsen | 26,196 | 0.95× |
| Brandenburg | 20,173 | 1.16× |
| Schleswig-Holstein | 19,351 | 0.96× |
| Sachsen-Anhalt | 14,808 | 1.02× |
| Thüringen | 11,435 | 0.8× |
| Hamburg | 10,978 | 0.87× |
| Mecklenburg-Vorpommern | 9,824 | 0.92× |
| Saarland | 5,246 | 0.76× |
| Bremen | 4,272 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Dark Knight Rises | 52.63× | Movies & TV |
| Petition | 18.21× | Politics & Society |
| Tichys Einblick | 9.07× | Politics & Society |
| Jean-Paul Sartre | 48.67× | Literature |
| Sahra Wagenknecht | 8.91× | Politics & Society |
| Albert Camus | 28.59× | Literature |
| Peace Corps | 41.9× | Politics & Society |
| Friedrich Nietzsche | 20.43× | Literature |
| Dunja Hayali | 7.33× | Movies & TV |
| Carrie-Anne Moss | 18.5× | Fashion & Accessoires |
| Simone de Beauvoir | 22.73× | Literature |
| Tagesschau | 1.83× | Movies & TV |
| Ezra Miller | 14.14× | Movies & TV |
| M*A*S*H (TV series) | 13.18× | Movies & TV |
| University of Erfurt | 19.46× | Business & Career |
| Foundation (nonprofit) | 4.89× | Business & Career |
| Provence-Alpes-Côte d'Azur | 17.2× | Travel & Leisure |
| Dynamo Dresden | 2.54× | Sports |
| Emma Thompson | 6.85× | Movies & TV |
| ESCP Europe | 12.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.92 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Pet Ownership | JOY | 1.81 |
| Tradition | CONSERVATISM | 1.65 |
| Community Orientation | OPEN | 1.63 |
| Need for Security | CONSERVATISM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 10.7% |
| Germany | 10.2% |
See Change.org audiences in other countries
More Politics & Society audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Change.org have in Germany?
Change.org has an estimated audience of 561,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Change.org fans?
57.6% of Change.org fans are female, 42.4% are male, with an average age of 45.6 years.
Which brands do Change.org fans like most?
Change.org fans show strongest brand affinity for The Dark Knight Rises (52.63×), Petition (18.21×), and Tichys Einblick (9.07×) over the country average.
Where do Change.org fans live in Germany?
Change.org fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,035), Bayern (reach 93,869), and Baden-Württemberg (reach 88,256). These three regions account for the largest share of the active audience.
What other brands do Change.org fans also like?
Beyond Change.org itself, the audience over-indexes on Petition (18.21×), Tichys Einblick (9.07×), Jean-Paul Sartre (48.67×), and Sahra Wagenknecht (8.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Change.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.