Rascasse Audience Intelligence

Change.org Audience in Germany

A data profile of the people who buy, follow and care about Change.org in Germany — modelled from more than twelve digital signal sources. Change.org has an estimated audience of 567,847 people in Germany.

#361among Website / Newspaper / Magazine in Germany#509in Politics & Society

The average Change.org fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Dark Knight Rises, Petition, Jean-Paul Sartre, with strongest over-indexing on The Dark Knight Rises (52.63× the country average).

Demographically, the Change.org audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Change.org fan in Germany is more female, around 45.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for The Dark Knight Rises.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Change.org profile in Germany.

Audience size
568K
in Germany
Gender
57.6%♀
42.4% male
Age
45.6
average years
Country rank
#10582
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Change.org

57.6% are female, 42.4% are male, average age 45.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Change.org audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age45.6
Estimated audience size567,847
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Change.org audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Change.org audience comes from Germany.

Worldwide audience distribution share by country for Change.org
CountryShare
United States29.7%
United Kingdom10.7%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Change.org audience in Germany is strongest.

Fig. 05

Top regions by affinity

Change.org fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.27×
02Baden-Württemberg~90K1.12×
03Berlin~30K1.10×
04Brandenburg~20K1.08×
05Nordrhein-Westfalen~100K1.06×
06Hessen~50K1.06×
07Niedersachsen~50K1.00×
08Rheinland-Pfalz~30K1.00×
09Sachsen~30K0.98×
10Bayern~90K0.97×
11Schleswig-Holstein~20K0.97×
12Sachsen-Anhalt~10K0.96×
13Bremen~5K0.94×
14Thüringen~10K0.93×
15Hamburg~10K0.91×
16Saarland~6K0.90×
Fig. 06

Affinity by region

Affinity by region — Change.org, Germany
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Change.org audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Change.org audience
#·InterestCategoryAffinity×
01The Dark Knight RisesMovies & TV52.63×
02Jean-Paul SartreLiterature48.67×
03Peace CorpsPolitics & Society41.90×
04Albert CamusLiterature28.59×
05Simone de BeauvoirLiterature22.73×
06Friedrich NietzscheLiterature20.43×
07University of ErfurtBusiness & Career19.46×
08Carrie-Anne MossFashion & Accessoires18.50×
09PetitionPolitics & Society18.21×
10Provence-Alpes-Côte d'AzurTravel & Leisure17.20×
11Ezra MillerMovies & TV14.14×
12M*A*S*H (TV series)Movies & TV13.18×
13Tichys EinblickPolitics & Society9.07×
14Sahra WagenknechtPolitics & Society8.91×
15Dunja HayaliMovies & TV7.33×
16Viktor OrbánPolitics & Society6.88×
17Emma ThompsonMovies & TV6.85×
18Foundation (nonprofit)Business & Career4.89×
19Dynamo DresdenSports2.54×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Change.org audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Change.org audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.09×
SpiritualityBALANCE1.78×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Change.org audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.78×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Change.org have in Germany?

Change.org has an estimated audience of 567,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Change.org fans?

57.6% of Change.org fans are female, 42.4% are male, with an average age of 45.6 years.

03

Which brands do Change.org fans like most?

Change.org fans show strongest brand affinity for The Dark Knight Rises (52.63×), Petition (18.21×), and Jean-Paul Sartre (48.67×) over the country average.

04

Where do Change.org fans live in Germany?

Change.org fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Change.org fans also like?

Beyond Change.org itself, the audience over-indexes on Petition (18.21×), Jean-Paul Sartre (48.67×), Tichys Einblick (9.07×), and Sahra Wagenknecht (8.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Change.org audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Change.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →