Rascasse Audience Intelligence

Dunja Hayali Audience in Germany

A data profile of the people who buy, follow and care about Dunja Hayali in Germany — modelled from more than twelve digital signal sources. Dunja Hayali has an estimated audience of 2,356,375 people in Germany.

#21among TV personality in Germany#195among Person in Germany#214in Movies & TV

The average Dunja Hayali fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Petition, with strongest over-indexing on Markus Lanz (189.96× the country average).

Demographically, the Dunja Hayali audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dunja Hayali fan in Germany is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dunja Hayali profile in Germany.

Audience size
2.4M
in Germany
Gender
53.3%♀
46.7% male
Age
44.1
average years
Country rank
#2818
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dunja Hayali fans

53.3% are female, 46.7% are male, average age 44.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Dunja Hayali audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age44.1
Estimated audience size2,356,375
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Dunja Hayali audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4927%
50+29%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Dunja Hayali audience comes from Germany.

Worldwide audience distribution share by country for Dunja Hayali
CountryShare
Germany92.3%
Austria2.1%
Switzerland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dunja Hayali audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dunja Hayali fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.15×
02Nordrhein-Westfalen~600K1.13×
03Thüringen~70K1.12×
04Brandenburg~80K1.11×
05Niedersachsen~200K1.07×
06Sachsen-Anhalt~60K1.07×
07Sachsen~100K1.05×
08Saarland~30K1.05×
09Schleswig-Holstein~90K1.04×
10Mecklenburg-Vorpommern~50K1.02×
11Baden-Württemberg~300K0.96×
12Hessen~200K0.92×
13Bayern~300K0.87×
14Berlin~90K0.87×
15Hamburg~40K0.81×
16Bremen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Dunja Hayali, Germany
0.79×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dunja Hayali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dunja Hayali audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV189.96×
02PetitionPolitics & Society16.86×
03Junge FreiheitNews8.83×
04Sahra WagenknechtPolitics & Society5.30×
05Dua LipaMusic & Radio4.78×
06Roland KaiserMusic & Radio4.13×
07Udo JürgensMusic & Radio4.05×
08SatireLiterature3.85×
09FocusNews3.77×
10Der TagesspiegelNews3.67×
11Political scienceBusiness & Career3.66×
12TagesschauMovies & TV3.58×
13FundraisingBusiness & Career3.53×
14ZDFMovies & TV3.38×
15Udo LindenbergMusic & Radio3.34×
16VolunteeringPolitics & Society2.94×
17NatureHome & Garden2.14×
18Müller (company)Food & Beverages2.02×
19PoliticsPolitics & Society1.89×
20FamilyKids & Family1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dunja Hayali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dunja Hayali audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Community OrientationOPEN1.80×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dunja Hayali audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dunja Hayali have in Germany?

Dunja Hayali has an estimated audience of 2,356,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dunja Hayali fans?

53.3% of Dunja Hayali fans are female, 46.7% are male, with an average age of 44.1 years.

03

Which brands do Dunja Hayali fans like most?

Dunja Hayali fans show strongest brand affinity for Markus Lanz (189.96×), Junge Freiheit (8.83×), and Petition (16.86×) over the country average.

04

Where do Dunja Hayali fans live in Germany?

Dunja Hayali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dunja Hayali fans also like?

Beyond Dunja Hayali itself, the audience over-indexes on Junge Freiheit (8.83×), Petition (16.86×), Tagesschau (3.58×), and ZDF (3.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Dunja Hayali audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dunja Hayali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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