Rascasse Audience Intelligence

Change.org Audience in United States

A data profile of the people who buy, follow and care about Change.org in United States — modelled from more than twelve digital signal sources. Change.org has an estimated audience of 1,655,904 people in United States.

#513among Website / Newspaper / Magazine in United States#1027in Politics & Society

The average Change.org fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Change.org profile in United States.

Audience size
1.7M
in United States
Gender
66.0%♀
34.0% male
Age
44.1
average years
Country rank
#16477
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Change.org

66.0% are female, 34.0% are male, average age 44.1.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Change.org audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.1
Estimated audience size1,655,904
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Change.org audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Change.org audience comes from United States.

Worldwide audience distribution share by country for Change.org
CountryShare
United States29.7%
United Kingdom10.7%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Change.org audience in United States is strongest.

Fig. 05

Top regions by affinity

Change.org fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.35×
02West Virginia~10K1.30×
03Georgia~60K1.27×
04Oklahoma~20K1.26×
05Kentucky~20K1.19×
06New Mexico~10K1.19×
07Texas~200K1.15×
08Tennessee~40K1.13×
09Florida~100K1.10×
10Arizona~40K1.10×
11Maine~6K1.09×
12Virginia~40K1.07×
13Alabama~20K1.07×
14Nevada~20K1.07×
15Vermont~3K1.05×
16New York~100K1.04×
17Pennsylvania~60K1.04×
18Indiana~30K1.04×
19New Jersey~40K1.03×
20Oregon~20K1.03×
21Connecticut~20K1.03×
22Ohio~50K1.02×
23North Carolina~50K1.02×
24Illinois~60K1.01×
25Colorado~30K1.00×
26Missouri~30K0.99×
27Mississippi~10K0.99×
28North Dakota~3K0.99×
29Maryland~30K0.98×
30Arkansas~10K0.98×
31Rhode Island~5K0.98×
32Louisiana~20K0.97×
33Kansas~10K0.97×
34Washington~30K0.96×
35Idaho~8K0.96×
36Utah~10K0.94×
37New Hampshire~6K0.94×
38Montana~4K0.94×
39Alaska~3K0.93×
40Hawaii~7K0.92×
41Delaware~4K0.92×
42South Dakota~3K0.92×
43South Carolina~20K0.91×
44Iowa~10K0.89×
45Michigan~40K0.88×
46Massachusetts~30K0.88×
47Minnesota~20K0.87×
48Washington, District of Columbia~4K0.87×
49Nebraska~7K0.86×
50Wisconsin~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Change.org, United States
0.84×1.00×1.35×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Change.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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