Change.org Audience in United States
Change.org has an estimated audience of 1,650,555 people in United States. 66.0% are female, 34.0% are male, average age 44.1. Top regions: California, Texas, Florida.
The average Change.org fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Change.org audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Change.org fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.1 |
| Estimated audience size | 1,650,555 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 282,985 | 1.56× |
| Texas | 157,890 | 1.11× |
| Florida | 106,785 | 0.96× |
| New York | 88,404 | 0.96× |
| Georgia | 66,506 | 1.31× |
| Pennsylvania | 60,331 | 1.09× |
| Illinois | 56,808 | 1.03× |
| Ohio | 52,196 | 1.03× |
| North Carolina | 45,504 | 0.92× |
| Virginia | 41,089 | 1.02× |
| New Jersey | 40,259 | 0.96× |
| Michigan | 36,867 | 0.85× |
| Arizona | 36,816 | 1.09× |
| Tennessee | 36,069 | 1.09× |
| Washington | 30,876 | 0.93× |
| Massachusetts | 28,801 | 0.89× |
| Indiana | 28,450 | 0.94× |
| Missouri | 27,813 | 1.05× |
| Oklahoma | 27,617 | 1.51× |
| Kentucky | 26,577 | 1.28× |
| Maryland | 26,228 | 0.92× |
| Alabama | 26,114 | 1.13× |
| Colorado | 25,988 | 1× |
| South Carolina | 21,945 | 0.88× |
| Louisiana | 21,379 | 1× |
| Wisconsin | 20,674 | 0.83× |
| Minnesota | 18,324 | 0.77× |
| Oregon | 18,049 | 0.95× |
| Connecticut | 17,552 | 1.06× |
| Nevada | 17,198 | 1.08× |
| Mississippi | 14,427 | 1.06× |
| Arkansas | 13,546 | 1× |
| Utah | 13,456 | 0.91× |
| Kansas | 13,327 | 1.02× |
| Iowa | 11,802 | 0.87× |
| West Virginia | 11,717 | 1.52× |
| New Mexico | 10,959 | 1.32× |
| Maine | 7,854 | 1.33× |
| Idaho | 6,796 | 0.82× |
| Nebraska | 6,016 | 0.73× |
| Hawaii | 5,552 | 0.78× |
| New Hampshire | 5,346 | 0.82× |
| Rhode Island | 4,854 | 0.92× |
| Washington, District of Columbia | 3,886 | 0.78× |
| North Dakota | 3,481 | 1.03× |
| Montana | 3,369 | 0.74× |
| Vermont | 3,107 | 1.07× |
| Delaware | 3,105 | 0.68× |
| South Dakota | 2,993 | 0.78× |
| Wyoming | 2,350 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Luxury Orientation | PREMIUM | 1.76 |
| Community Orientation | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.19 |
| Mindfulness | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 10.7% |
| Germany | 10.2% |
See Change.org audiences in other countries
More Politics & Society audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Change.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.