Online degree Audience in Germany
Online degree has an estimated audience of 282,801 people in Germany. 55.3% are female, 44.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business English, Headhunters (film), Cocktail, Cayo Coco, Progressive rock.
The average Online degree fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business English, Headhunters (film), Cocktail, with strongest over-indexing on Business English (4.13× the country average). Demographically, the Online degree audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Online degree fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 32.8 |
| Estimated audience size | 282,801 |
Audience persona
The typical Online degree fan in Germany is more female, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,654 | 1.08× |
| Baden-Württemberg | 37,821 | 0.98× |
| Bayern | 36,667 | 0.81× |
| Niedersachsen | 25,122 | 0.91× |
| Hessen | 19,820 | 0.92× |
| Rheinland-Pfalz | 15,382 | 1.09× |
| Berlin | 12,574 | 0.99× |
| Sachsen | 11,260 | 0.81× |
| Schleswig-Holstein | 10,602 | 1.04× |
| Brandenburg | 9,766 | 1.11× |
| Thüringen | 9,082 | 1.26× |
| Sachsen-Anhalt | 8,174 | 1.12× |
| Bremen | 5,787 | 2.39× |
| Hamburg | 5,174 | 0.81× |
| Mecklenburg-Vorpommern | 4,324 | 0.8× |
| Saarland | 3,831 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 4.13× | Business & Career |
| Headhunters (film) | 6.83× | Movies & TV |
| Cocktail | 1.6× | Food & Beverages |
| Cayo Coco | 23.59× | Travel & Leisure |
| Progressive rock | 2.02× | Music & Radio |
| HODINKEE | 13.58× | Fashion & Accessoires |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.74× | Business & Career |
| Natural rubber | 2.75× | Cars & Mobility |
| Motion Picture Association of America | 9.12× | Movies & TV |
| Pro-Ject | 6.76× | Music & Radio |
| Goosebumps (film) | 8.82× | Movies & TV |
| Christmas Gift | 1.54× | Kids & Family |
| edureka | 27.44× | Business & Career |
| Handmade Gifts | 1.63× | Kids & Family |
| Elīna Garanča | 5.07× | Music & Radio |
| Gudrun Sjödén | 2.07× | Fashion & Accessoires |
| Graham Greene | 2.97× | Literature |
| Figure painting (hobby) | 2.59× | Arts & Culture |
| Eden Lake | 3.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.38 |
| Sustainability | BALANCE | 2.07 |
| Family Orientation | CONSERVATISM | 1.85 |
| Mindfulness | BALANCE | 1.75 |
| Sports Activity | POWER | 1.62 |
| Individualism | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.5% |
| India | 4.9% |
| Brazil | 4.0% |
See Online degree audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online degree have in Germany?
Online degree has an estimated audience of 282,801 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Online degree fans?
55.3% of Online degree fans are female, 44.7% are male, with an average age of 32.8 years.
Which brands do Online degree fans like most?
Online degree fans show strongest brand affinity for Business English (4.13×), Headhunters (film) (6.83×), and Cocktail (1.6×) over the country average.
Where do Online degree fans live in Germany?
Online degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,654), Baden-Württemberg (reach 37,821), and Bayern (reach 36,667). These three regions account for the largest share of the active audience.
What other brands do Online degree fans also like?
Beyond Online degree itself, the audience over-indexes on Headhunters (film) (6.83×), Cocktail (1.6×), Cayo Coco (23.59×), and Progressive rock (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.