Rascasse Audience Intelligence

Online degree Audience in Germany

A data profile of the people who buy, follow and care about Online degree in Germany — modelled from more than twelve digital signal sources. Online degree has an estimated audience of 282,801 people in Germany.

#6363among Topic in Germany#1224in Business & Career

The average Online degree fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Career development, Business school, Master of Business Administration, with strongest over-indexing on Career development (24.2× the country average).

Demographically, the Online degree audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Online degree fan in Germany is more female, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online degree profile in Germany.

Audience size
283K
in Germany
Gender
55.3%♀
44.7% male
Age
32.8
average years
Country rank
#18106
Topic in Germany
Fig. 01

Search interest · 12-month trend

+198%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online degree fans

55.3% are female, 44.7% are male, average age 32.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Online degree audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age32.8
Estimated audience size282,801
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Online degree audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3919%
40-4916%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Online degree audience comes from Germany.

Worldwide audience distribution share by country for Online degree
CountryShare
United States45.5%
India4.9%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online degree audience in Germany is strongest.

Fig. 05

Top regions by affinity

Online degree fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.47×
02Thüringen~9K1.22×
03Nordrhein-Westfalen~70K1.07×
04Schleswig-Holstein~10K1.06×
05Brandenburg~9K1.05×
06Sachsen-Anhalt~8K1.05×
07Saarland~4K1.05×
08Rheinland-Pfalz~10K1.03×
09Berlin~10K1.00×
10Baden-Württemberg~40K0.95×
11Niedersachsen~30K0.93×
12Hessen~20K0.93×
13Mecklenburg-Vorpommern~5K0.92×
14Sachsen~10K0.88×
15Hamburg~6K0.87×
16Bayern~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Online degree, Germany
0.84×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online degree audience
#·InterestCategoryAffinity×
01Massive open online courseBusiness & Career87.59×
02Bachelor of Business AdministrationBusiness & Career75.35×
03Master of EngineeringBusiness & Career50.44×
04Business schoolBusiness & Career37.73×
05Maître GimsMusic & Radio29.32×
06Online learning communityBusiness & Career28.76×
07Bachelor of TechnologyBusiness & Career26.96×
08Career developmentBusiness & Career24.20×
09VotingPolitics & Society23.15×
10Master of Business AdministrationBusiness & Career21.70×
11N26Business & Career14.84×
12ScholarshipKids & Family14.38×
13Dua LipaMusic & Radio12.77×
14Google NewsNews9.98×
15Distance educationBusiness & Career9.08×
16Part-timeBusiness & Career4.95×
17KitchenHome & Garden3.45×
18Michael JacksonMusic & Radio3.27×
19FamilyKids & Family2.55×
20GermanyTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online degree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.11×
MindfulnessBALANCE2.22×
Family OrientationCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online degree audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online degree have in Germany?

Online degree has an estimated audience of 282,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Online degree fans?

55.3% of Online degree fans are female, 44.7% are male, with an average age of 32.8 years.

03

Which brands do Online degree fans like most?

Online degree fans show strongest brand affinity for Career development (24.2×), Business school (37.73×), and Master of Business Administration (21.7×) over the country average.

04

Where do Online degree fans live in Germany?

Online degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Online degree fans also like?

Beyond Online degree itself, the audience over-indexes on Business school (37.73×), Master of Business Administration (21.7×), Massive open online course (87.59×), and Voting (23.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Online degree audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Online degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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