Online degree Audience in United States

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Online degree has an estimated audience of 7,140,915 people in United States. 57.7% are female, 42.3% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Progressive rock, Fairy godmother, Historic site, Pro-Ject, Goop.

The average Online degree fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Progressive rock, Fairy godmother, Historic site, with strongest over-indexing on Progressive rock (6.81× the country average). Demographically, the Online degree audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Online degree fans

Demographic split for Online degree audience in United States
MetricValue
Female57.7%
Male42.3%
Average age39.7
Estimated audience size7,140,915

Audience persona

The typical Online degree fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Online degree in United States
RegionReachAffinity
Texas611,2181×
California501,5290.64×
Florida392,5850.81×
New York373,1200.94×
Pennsylvania269,0231.12×
Ohio262,8341.19×
Georgia259,9401.18×
North Carolina241,4531.12×
Illinois214,1360.9×
Tennessee188,2301.31×
Michigan167,4990.9×
Virginia163,4200.94×
Louisiana154,5801.68×
Alabama146,4671.47×
Kentucky140,2221.57×
Indiana138,1471.06×
Washington130,6590.91×
New Jersey124,7230.69×
South Carolina123,5051.15×
Missouri116,9241.02×
Arizona114,3060.78×
Oklahoma103,7041.31×
Mississippi98,0861.67×
Maryland95,7640.78×
Colorado93,4240.83×
Massachusetts87,3060.62×
Arkansas87,1381.48×
Wisconsin80,9440.75×
Minnesota79,4550.78×
Nevada73,3511.06×
Oregon66,6620.81×
Connecticut60,4020.84×
West Virginia59,5531.79×
Iowa56,3530.96×
Kansas55,7980.99×
Utah55,1640.86×
Idaho34,8160.97×
Nebraska33,1850.93×
New Mexico33,0120.92×
Hawaii24,9440.81×
Maine22,1440.87×
New Hampshire21,1810.75×
Montana20,8721.05×
South Dakota17,2901.05×
Delaware16,1790.82×
Rhode Island16,0210.7×
Alaska14,5370.95×
North Dakota13,6110.93×
Washington, District of Columbia13,4450.63×
Wyoming10,3970.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online degree audience
BrandAffinityCategory
Progressive rock6.81×Music & Radio
Fairy godmother20.49×Literature
Historic site9.24×Arts & Culture
Pro-Ject7.79×Music & Radio
Goop10.08×Internet & Social Media
Governor of Michigan13.92×Politics & Society
Vocal harmony8.22×Music & Radio
La Jolla16.3×Travel & Leisure
Product design2.81×Business & Career
Grinch5.44×Movies & TV
Mathcore9.75×Music & Radio
Iowa Hawkeyes9.22×Sports
Hipster10.24×Politics & Society
Israel2.14×Travel & Leisure
Harlow11.67×Travel & Leisure
Jesse Plemons3.38×Movies & TV
headspace9.07×Health
El Paso County, Colorado12.48×Travel & Leisure
Hibachi7.57×Food & Beverages
Guitarist (magazine)11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online degree audience
TraitClusterScore
Luxury OrientationPREMIUM3.23
Risk AppetiteTHRILL1.82
Career OrientationPOWER1.58
Family OrientationCONSERVATISM1.52
PatriotismCONSERVATISM1.4
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Online degree
CountryShare
United States45.5%
India4.9%
Brazil4.0%

See Online degree audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Online degree have in United States?

Online degree has an estimated audience of 7,140,915 people in United States, concentrated in Texas and California.

What is the gender split and age of Online degree fans?

57.7% of Online degree fans are female, 42.3% are male, with an average age of 39.7 years.

Which brands do Online degree fans like most?

Online degree fans show strongest brand affinity for Progressive rock (6.81×), Fairy godmother (20.49×), and Historic site (9.24×) over the country average.

Where do Online degree fans live in United States?

Online degree fans in United States are most concentrated in Texas (reach 611,218), California (reach 501,529), and Florida (reach 392,585). These three regions account for the largest share of the active audience.

What other brands do Online degree fans also like?

Beyond Online degree itself, the audience over-indexes on Fairy godmother (20.49×), Historic site (9.24×), Pro-Ject (7.79×), and Goop (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.