Rascasse Audience Intelligence

Online degree Audience in United States

A data profile of the people who buy, follow and care about Online degree in United States — modelled from more than twelve digital signal sources. Online degree has an estimated audience of 7,140,915 people in United States.

#2976among Topic in United States#462in Business & Career

The average Online degree fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Changing Habits, Distance education, Hair Extensions, with strongest over-indexing on Changing Habits (23.37× the country average).

Demographically, the Online degree audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online degree fan in United States is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Changing Habits.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online degree profile in United States.

Audience size
7.1M
in United States
Gender
57.7%♀
42.3% male
Age
39.7
average years
Country rank
#4929
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online degree fans

57.7% are female, 42.3% are male, average age 39.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Online degree audience in United States
MetricValue
Female57.7%
Male42.3%
Average age39.7
Estimated audience size7,140,915
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Online degree audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Online degree audience comes from United States.

Worldwide audience distribution share by country for Online degree
CountryShare
United States45.5%
India4.9%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online degree audience in United States is strongest.

Fig. 05

Top regions by affinity

Online degree fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.65×
02West Virginia~50K1.55×
03Louisiana~100K1.47×
04Mississippi~80K1.44×
05Kentucky~100K1.39×
06Alabama~100K1.31×
07Arkansas~80K1.31×
08Tennessee~200K1.23×
09Oklahoma~100K1.21×
10Ohio~300K1.17×
11South Carolina~100K1.12×
12Kansas~60K1.12×
13Georgia~200K1.08×
14North Carolina~200K1.07×
15Idaho~40K1.07×
16South Dakota~20K1.04×
17Pennsylvania~200K1.03×
18North Dakota~20K1.03×
19Indiana~100K1.01×
20Texas~600K1.00×
21Montana~20K1.00×
22Alaska~20K1.00×
23Missouri~100K0.99×
24Nevada~70K0.99×
25Nebraska~30K0.97×
26Iowa~60K0.94×
27New Mexico~30K0.94×
28Virginia~200K0.93×
29Utah~60K0.91×
30Maine~20K0.91×
31Delaware~20K0.91×
32Washington~100K0.90×
33Oregon~70K0.88×
34Hawaii~30K0.88×
35New Hampshire~20K0.88×
36New York~300K0.87×
37Michigan~200K0.87×
38Rhode Island~20K0.87×
39Illinois~200K0.86×
40Connecticut~60K0.86×
41Arizona~100K0.83×
42Maryland~100K0.83×
43Florida~400K0.82×
44Colorado~90K0.82×
45Washington, District of Columbia~20K0.81×
46Minnesota~80K0.80×
47Wisconsin~90K0.79×
48New Jersey~100K0.74×
49California~500K0.70×
50Massachusetts~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Online degree, United States
0.68×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online degree audience
#·InterestCategoryAffinity×
01Changing HabitsHealth23.37×
02BushidoMusic & Radio20.00×
03B&QShopping16.21×
04La Gazzetta dello SportSports13.26×
05Online learning communityBusiness & Career8.50×
06Time managementBusiness & Career7.16×
07Language educationBusiness & Career6.66×
08Distance educationBusiness & Career6.45×
09Hair ExtensionsBeauty & Wellness4.57×
10Business schoolBusiness & Career4.17×
11Academic degreeBusiness & Career4.08×
12Employment websiteBusiness & Career3.98×
13Office DepotShopping3.95×
14Master of Business AdministrationBusiness & Career3.44×
15Master's degreeBusiness & Career3.32×
16Career developmentBusiness & Career2.88×
17UniversityBusiness & Career2.81×
18PhilanthropyArts & Culture2.39×
19CollegeBusiness & Career1.86×
20Mortgage loansBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online degree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.97×
PatriotismCONSERVATISM1.90×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online degree audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.89×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online degree have in United States?

Online degree has an estimated audience of 7,140,915 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Online degree fans?

57.7% of Online degree fans are female, 42.3% are male, with an average age of 39.7 years.

03

Which brands do Online degree fans like most?

Online degree fans show strongest brand affinity for Changing Habits (23.37×), Distance education (6.45×), and Hair Extensions (4.57×) over the country average.

04

Where do Online degree fans live in United States?

Online degree fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Online degree fans also like?

Beyond Online degree itself, the audience over-indexes on Distance education (6.45×), Hair Extensions (4.57×), Academic degree (4.08×), and Time management (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Online degree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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