Professional development Audience in Germany
Professional development has an estimated audience of 2,362,712 people in Germany. 47.7% are female, 52.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Career development, Employment agency, Business school, LinkedIn, Part-time.
The average Professional development fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Career development, Employment agency, Business school, with strongest over-indexing on Career development (20.95× the country average). Demographically, the Professional development audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Professional development fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.7 |
| Estimated audience size | 2,362,712 |
Audience persona
The typical Professional development fan in Germany is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 524,586 | 1.01× |
| Bayern | 319,619 | 0.84× |
| Baden-Württemberg | 255,837 | 0.79× |
| Niedersachsen | 166,841 | 0.73× |
| Hessen | 155,372 | 0.86× |
| Rheinland-Pfalz | 132,431 | 1.12× |
| Sachsen | 94,427 | 0.81× |
| Schleswig-Holstein | 92,943 | 1.1× |
| Berlin | 87,952 | 0.83× |
| Brandenburg | 76,621 | 1.05× |
| Thüringen | 63,345 | 1.05× |
| Sachsen-Anhalt | 61,521 | 1× |
| Mecklenburg-Vorpommern | 42,272 | 0.94× |
| Saarland | 42,022 | 1.45× |
| Hamburg | 38,355 | 0.72× |
| Bremen | 34,190 | 1.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Career development | 20.95× | Business & Career |
| Employment agency | 11.59× | Business & Career |
| Business school | 19.24× | Business & Career |
| 6.29× | Internet & Social Media | |
| Part-time | 9.6× | Business & Career |
| Fachhochschule | 13.37× | Business & Career |
| Master of Business Administration | 7.35× | Business & Career |
| Massive open online course | 26.13× | Business & Career |
| Ryanair | 3.05× | Travel & Leisure |
| Dailymotion | 7.71× | Movies & TV |
| ICloud | 4.87× | Technology & Electronics |
| Livemusic | 3.12× | Music & Radio |
| Human resource management | 5.58× | Business & Career |
| Self care | 3.26× | Health |
| 3.98× | Internet & Social Media | |
| Distance education | 3.91× | Business & Career |
| Casino | 5.01× | Games |
| Bachelor of Business Administration | 24.15× | Business & Career |
| Vacations | 2.36× | Travel & Leisure |
| Hygiene | 2.75× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.76 |
| Sustainability | BALANCE | 2.1 |
| Early Adopter Mentality | POWER | 1.87 |
| Mindfulness | BALANCE | 1.66 |
| Risk Appetite | THRILL | 1.66 |
| Urban Lifestyle | OPEN | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 6.6% |
| Brazil | 5.0% |
See Professional development audiences in other countries
- Professional development — United States
- Professional development — United Kingdom
- Professional development — France
- Professional development — Italy
- Professional development — Spain
- Professional development — Brazil
- Professional development — Japan
- Professional development — South Korea
- Professional development — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Professional development have in Germany?
Professional development has an estimated audience of 2,362,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Professional development fans?
47.7% of Professional development fans are female, 52.3% are male, with an average age of 41.7 years.
Which brands do Professional development fans like most?
Professional development fans show strongest brand affinity for Career development (20.95×), Employment agency (11.59×), and Business school (19.24×) over the country average.
Where do Professional development fans live in Germany?
Professional development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 524,586), Bayern (reach 319,619), and Baden-Württemberg (reach 255,837). These three regions account for the largest share of the active audience.
What other brands do Professional development fans also like?
Beyond Professional development itself, the audience over-indexes on Employment agency (11.59×), Business school (19.24×), LinkedIn (6.29×), and Part-time (9.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Professional development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.