A data profile of the people who buy, follow and care about Hostelling International in India — modelled from more than twelve digital signal sources. Hostelling International has an estimated audience of 7,813,107 people in India.
Hostelling International has an estimated audience of 7,813,107 people in India. Top brand affinities: State school, Internship, Bachelor of Business Administration, Mobile cloud computing, FIFA Women's World Cup.
Top brand affinities include State school, Internship, Bachelor of Business Administration, with strongest over-indexing on State school (2.01× the country average).
The typical Hostelling International fan in India shows strong Career Orientation tendencies and a notable affinity for State school.
The key figures that characterise the Hostelling International profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 7,813,107 |
of the worldwide Hostelling International audience comes from India.
| Country | Share |
|---|---|
| United States | 43.5% |
| India | 23.0% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Hostelling International audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beyerdynamic | Technology & Electronics | 6.62× | ||
| 02 | Five Guys | Food & Beverages | 3.72× | ||
| 03 | Private equity fund | Business & Career | 2.50× | ||
| 04 | Marc Anthony | Music & Radio | 2.48× | ||
| 05 | FIFA U-17 World Cup | Sports | 2.35× | ||
| 06 | FIFA Women's World Cup | Sports | 2.12× | ||
| 07 | Death metal | Music & Radio | 2.06× | ||
| 08 | State school | Kids & Family | 2.01× | ||
| 09 | Hard Rock Cafe | Food & Beverages | 2.00× | ||
| 10 | Bachelor of Business Administration | Business & Career | 1.69× | ||
| 11 | Mobile cloud computing | Technology & Electronics | 1.60× | ||
| 12 | FIFA World Cup Trophy | Sports | 1.59× | ||
| 13 | Evernote | Internet & Social Media | 1.58× | ||
| 14 | Saudi Aramco | Cars & Mobility | 1.56× | ||
| 15 | DocuSign | Technology & Electronics | 1.56× | ||
| 16 | Lounge music | Music & Radio | 1.55× | ||
| 17 | McAfee | Technology & Electronics | 1.54× | ||
| 18 | Ridley Scott | Movies & TV | 1.54× | ||
| 19 | Multi-function printer | Technology & Electronics | 1.53× | ||
| 20 | Internship | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Sports Activity | POWER | 1.21× | |
| Risk Appetite | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Social Media Usage | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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