A data profile of the people who buy, follow and care about ICC - International Cricket Council in India — modelled from more than twelve digital signal sources. ICC - International Cricket Council has an estimated audience of 6,176,547 people in India.
ICC - International Cricket Council has an estimated audience of 6,176,547 people in India. 22.9% are female, 77.1% are male, average age 28.4. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Kolkata Knight Riders.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.85× the country average).
Demographically, the ICC - International Cricket Council audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical ICC - International Cricket Council fan in India is more male, around 28.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the ICC - International Cricket Council profile in India.
22.9% are female, 77.1% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 28.4 |
| Estimated audience size | 6,176,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 33% | |
| 30-39 | 14% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide ICC - International Cricket Council audience comes from India.
| Country | Share |
|---|---|
| India | 60.5% |
| United States | 5.9% |
| United Kingdom | 5.7% |
The strongest cross-interests of the ICC - International Cricket Council audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alia Bhatt | Movies & TV | 2.20× | ||
| 02 | Salman Khan | Movies & TV | 2.04× | ||
| 03 | Party dress | Fashion & Accessoires | 2.01× | ||
| 04 | Pakistan national cricket team | Sports | 1.99× | ||
| 05 | Casino | Games | 1.98× | ||
| 06 | Cash on delivery | Business & Career | 1.93× | ||
| 07 | Mutual fund | Business & Career | 1.91× | ||
| 08 | England cricket team | Sports | 1.91× | ||
| 09 | Indian Premier League | Sports | 1.85× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.83× | ||
| 11 | Cricket World Cup | Sports | 1.72× | ||
| 12 | Kolkata Knight Riders | Sports | 1.70× | ||
| 13 | Rohit Sharma | Sports | 1.70× | ||
| 14 | Investment banking | Business & Career | 1.67× | ||
| 15 | Pakistan | Travel & Leisure | 1.67× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | India national cricket team | Sports | 1.60× | ||
| 18 | Chennai Super Kings | Sports | 1.57× | ||
| 19 | Chennai | Travel & Leisure | 1.55× | ||
| 20 | Virat Kohli | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Indulgence | JOY | 1.14× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.58× | |
| Mindfulness | BALANCE | 0.63× | |
| Price Sensitivity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ICC - International Cricket Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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