A data profile of the people who buy, follow and care about UGC in India — modelled from more than twelve digital signal sources. UGC has an estimated audience of 7,565,177 people in India.
UGC has an estimated audience of 7,565,177 people in India. 26.9% are female, 73.1% are male, average age 32.8. Top brand affinities: Wikipedia, Anthropology, Psychology, Superman, Instant messaging.
Top brand affinities include Wikipedia, Anthropology, Psychology, with strongest over-indexing on Wikipedia (9.25× the country average).
Demographically, the UGC audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
The typical UGC fan in India is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the UGC profile in India.
26.9% are female, 73.1% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 32.8 |
| Estimated audience size | 7,565,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 9% |
The strongest cross-interests of the UGC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 9.25× | ||
| 02 | PayPal | Business & Career | 6.56× | ||
| 03 | Rowan Atkinson | Movies & TV | 5.52× | ||
| 04 | Anthropology | Business & Career | 3.69× | ||
| 05 | Henry Cavill | Movies & TV | 3.53× | ||
| 06 | Monarchy | Politics & Society | 2.97× | ||
| 07 | Anne Hathaway | Movies & TV | 2.93× | ||
| 08 | Hindustan | Politics & Society | 2.41× | ||
| 09 | Aesthetics | Home & Garden | 2.40× | ||
| 10 | Tom Cruise | Movies & TV | 2.38× | ||
| 11 | Crossword | Games | 2.36× | ||
| 12 | Psychology | Business & Career | 2.07× | ||
| 13 | Political science | Business & Career | 2.01× | ||
| 14 | True Detective | Movies & TV | 1.98× | ||
| 15 | Himalayas | Travel & Leisure | 1.95× | ||
| 16 | Cabinetry | Home & Garden | 1.86× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.79× | ||
| 18 | Instant messaging | Internet & Social Media | 1.76× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | Hobby | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.39× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Social Media Usage | JOY | 0.69× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for UGC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.